# Jeju souvenir shop: coated vs plain hareubang madeleines, Today Jeju - By Yerin Sagye (https://superchart.com/en/@aewol-shore-cup/) - Written Sep 6, 2026 - Local places › Cafés › Jeju, Jeju - Sponsored: This post was written as part of a visit-based sponsorship. - English edition: https://superchart.com/en/@aewol-shore-cup/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/ - Also in: [한국어](https://superchart.com/ko/@aewol-shore-cup/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/index.md) ## In short Today Jeju is a dol hareubang-shaped madeleine souvenir shop at Shilla Duty Free's Jeju branch on Noyeon-ro in Jeju City. The gift packages at Today Jeju split into chocolate-coated flavors — chocolate, matcha, prickly pear cactus — and plain uncoated madeleines, with the coated ones costing about 500 to 700 won more per piece. The plain madeleines tasted great back at the hotel with coffee. ## Good to know - **Location**: 69 Noyeon-ro, 1st floor, Jeju City, Jeju - **Flavor lineup**: 9 flavors in total, including an ang-butter (red bean and butter) version - **Package types**: Chocolate-coated (chocolate, matcha, prickly pear cactus and more) / plain, uncoated - **Price difference**: Coated madeleines cost 500 to 700 won more per piece - **Other items**: Sand (cookie sandwich) sets and merchandise - **Price reference**: ₩500 ≈ $0.4 (2026-09-15) *as written by the visitor on Sep 6, 2026* ![Dol hareubang-shaped madeleines at Today Jeju, Jeju Shilla Duty Free](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-01-ell8x-1200.webp) ## Why dol hareubang madeleines make a good Jeju souvenir Today Jeju, inside Jeju Shilla Duty Free's Jeju branch, sits at 69 Noyeon-ro, 1st floor, Jeju City, Jeju, South Korea. It's a souvenir shop selling madeleines shaped like dol hareubang (stone grandfather statues) — I was so curious about the taste that I had to buy some. Rather than the usual predictable Jeju gift, this felt refreshingly unique, and I liked that about it. ![Display of Harubangne madeleine packages](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-02-1iye7-900.webp) ![Close-up of the dol hareubang shape in Harubangne madeleines](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-03-1l5fh-900.webp) Jeju's dol hareubang meets madeleine: Harubangne. Gotta give them credit for the idea. ![Gift set corner inside the Today Jeju store](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-04-6hn6m-900.webp) ![Shelf of Harubangne madeleine gift boxes](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-05-7wmy2-900.webp) ![Jeju souvenir merchandise displayed at Today Jeju](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-06-fhf2g-900.webp) There's also a bunch of merchandise. ![Merchandise corner display at Today Jeju](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-07-8nz8p-900.webp) ## Two gift packages at Today Jeju: coated vs plain madeleines Today Jeju had two gift packages and I wondered what the difference was — turns out one has chocolate-coated flavors like chocolate, matcha, and prickly pear cactus, while the other is uncoated, with a softer madeleine texture. I'm on Team Plain. ![Chocolate-coated and plain madeleine gift packages side by side](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-08-f9j9w-m-900.webp) ![Chocolate, matcha, and prickly pear cactus coated madeleine package](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-09-qeqcp-900.webp) ![Uncoated plain Harubangne madeleine set](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-10-d08dk-m-900.webp) ## What the Today Jeju shop looks like inside the duty free The display, haha — so distinctly Jeju. Green grass and artificial stones set up like an actual dol hareubang habitat. By the way, there were so many Chinese customers inside. ![Jeju-style display with green grass and artificial stones](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-11-1v9ky-m-900.webp) ## Harubangne's 9 flavors and the Harubang Sand set Harubangne comes in 9 flavors total. There's even an ang-butter (sweet red bean butter) version — pick whichever combo you like. ![Sign showing Harubangne's 9-flavor lineup](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-12-142f8-900.webp) ![Harubangne flavors including ang-butter on display](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-13-1cwo0-900.webp) If you like coating, go for the coated ones (₩500–700 pricier); if you prefer plain, go plain. ![Harubang Sand set package at Today Jeju](https://img.superchart.com/images/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain-14-1lgz7-m-900.webp) There's a sand set too — stuffed generously with butter, more of a soft cookie feel. ## Eating the plain madeleines with coffee at the hotel: the verdict Shilla Duty Free wouldn't just let any brand in — and this is the big Shilla after all! Both the idea and the taste get a thumbs up from me. Brought them back to the room and had them with coffee — delicious. ## Where it is - Today Jeju Shilla Duty Free Shop Jeju Branch (오늘제주 신라면세점 제주점) - 69 Noyeon-ro, 1st floor, Jeju-si, Jeju-do, South Korea - 제주특별자치도 제주시 노연로 69 1층 - 33.4862606, 126.4875449 - Google Maps: https://www.google.com/maps/search/%EC%98%A4%EB%8A%98%EC%A0%9C%EC%A3%BC%20%EC%8B%A0%EB%9D%BC%EB%A9%B4%EC%84%B8%EC%A0%90%20%EC%A0%9C%EC%A3%BC%EC%A0%90/@33.4862606,126.4875449,17z --- Superchart · https://superchart.com/en/@aewol-shore-cup/jeju-shilla-dutyfree-haleubang-madeleine-coated-vs-plain/ · https://superchart.com/llms.txt