# Jeonju galbi restaurant with raw beef cold noodles: Ubookgeum - By Yeji Ohn (https://superchart.com/en/@anjirang-slope-cup/) - Written Sep 21, 2026 - Local places › Restaurants › Jeonju, Jeonbuk - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@anjirang-slope-cup/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ - Also in: [한국어](https://superchart.com/ko/@anjirang-slope-cup/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/index.md) ## In short Ubookgeum Saenggalbi Seosin Branch is a charcoal-grilled beef short rib (saenggalbi) restaurant in Seosin-dong, Jeonju, just behind Lotte Department Store. Two women shared one 500g plate of Ubookgeum short ribs for 58,000 won and added yukhoe bibim naengmyeon (cold noodles with raw beef tartare) for 12,000 won, and the staff's grilling service — trimming the meat right off the bone at the table — was the highlight. Ubookgeum Saenggalbi suits anyone who isn't confident grilling beef, as well as team dinners and family meals. ## Good to know - **Address**: 1F, Units 101–102, 26 Ongoeul-ro, Wansan-gu, Jeonju, Jeonbuk - **Hours**: Daily 11:00–23:00 - **Break time**: 14:00–17:00 - **Last order**: 22:30 - **Parking**: Use nearby alternative lots; diners get K Parking Lot validation — 1 hour at lunch, 2 hours at dinner (parking pass required) - **Ubookgeum short ribs, one plate**: 500g, 58,000 won - **Yukhoe bibim naengmyeon**: 12,000 won - **Other dishes**: Galbitang, yukhoe bibimbap, seolleongtang, yukgaejang and other lunch specials - **Price reference**: ₩58,000 ≈ $42 · ₩12,000 ≈ $8.7 (2026-09-22) *as written by the visitor on Sep 21, 2026* Ubookgeum Saenggalbi Seosin Branch is a beef restaurant in Seosin-dong, Jeonju, where you can eat raw short ribs grilled over charcoal. ![Signature photo of charcoal-grilled raw short ribs at Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-01-h8gyd-1200.webp) ## Where is Ubookgeum Saenggalbi Seosin Branch, and where do you park? Ubookgeum Saenggalbi Seosin Branch is located at 26 Ongoeul-ro, 1st floor, units 101 and 102, Wansan-gu, Jeonju-si, Jeonbuk. It's open daily from 11:00 to 23:00, with a break time from 14:00 to 17:00 and last order at 22:30. Parking is available at nearby alternate lots, and customers get support at K Parking Lot — 1 hour at lunch, 2 hours at dinner. ![Exterior of Ubookgeum Saenggalbi Seosin Branch behind the Jeonju Lotte Department Store](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-02-m66up-900.webp) ![View of the entrance area of Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-03-1dd0s-900.webp) Ubookgeum Saenggalbi sits behind the Jeonju Lotte Department Store. There's a parking lot right across from it — make sure to get your parking pass! ![Parking lot across from the restaurant with parking information](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-04-ksam0-900.webp) ## Inside Ubookgeum Saenggalbi: a wide hall built for group dinners The interior is spacious and clean. There were families visiting as well as groups having get-togethers. With a big space and lots of tables, it seems like a great spot for gatherings or company dinners. ![Spacious, clean interior hall of Ubookgeum Saenggalbi Seosin Branch](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-05-12fk8-900.webp) ![Interior of the restaurant with many tables](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-06-10z8a-900.webp) ![Menu board listing beef, pork, and lunch specials](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-07-mp1vv-900.webp) ## Menu and prices: 500g of short ribs for 58,000 won For anyone curious about the menu — Ubookgeum Saenggalbi Seosin Branch has beef and pork, plus a surprisingly wide range of lunch specials like galbitang (short rib soup), yukhoe bibimbap, seolleongtang, and yukgaejang! Today I ordered one plate (500g) of Ubookgeum raw short ribs. Price: ₩58,000. FYI, one plate was just right for two women! ![Table set with one plate (500g) of Ubookgeum raw short ribs](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-08-rcgq6-900.webp) ## Side dishes: scallion kimchi, myeongi leaves, steamed egg and doenjang jjigae Side dishes that go perfectly with the meat. Scallion kimchi, seasoned bean sprouts, wild garlic leaf pickle, baek kimchi (white kimchi) — such a wide variety, great for mixing things up with the meat. Perfect for when you're getting a little tired of just beef, rotate through the sides. ![Side dishes including scallion kimchi and wild garlic leaves](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-09-1tz1a-900.webp) ![Seasoned bean sprouts and baek kimchi side dishes](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-10-tnuft-900.webp) ![Full spread of side dishes served with the meat](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-11-1sv1h-900.webp) Steamed egg and doenjang jjigae (soybean paste stew) also come out. The seasoned bean sprouts had a slight jjolmyeon-noodle-like taste that was really good, and the stew looked plain but was tasty too, ugh. The side dishes overall were delicious. ![Steamed egg served as a complimentary side](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-12-bhgso-m-900.webp) ![Doenjang jjigae (soybean paste stew) served alongside the meal](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-13-1u2rp-900.webp) Check the country-of-origin labels too. ![Country-of-origin label posted in the restaurant](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-14-1qabs-900.webp) ## Charcoal-grilled short ribs the staff cook for you They set up the charcoal first. The color of this meat, honestly — the visuals were so good I took like 50 photos and had to narrow them down, hahaha. You get the bone-in cuts since it's raw short rib after all. I don't know how to post fewer photos... it just looks too good. The staff cut and grill each piece one by one. ![Raw short ribs grilling over charcoal](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-15-9x2km-900.webp) You just sit there and the meat arrives, done. They grill it from start to finish, so it's great for people who aren't confident grilling beef themselves, or for group dinners. The meat is — I can't even find the words — it melts in your mouth. ![A piece of raw short rib grilled by the staff](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-16-kah6r-900.webp) ![Perfectly grilled charcoal raw short ribs](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-17-kwjcv-900.webp) ![Sliced pieces of raw short rib being grilled](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-18-18dxz-900.webp) ![Close-up of raw short ribs on the grill](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-19-1hvxp-900.webp) ### Sauces at Ubookgeum: always ask for the wasabi The dipping sauces for the meat are salt, shiitake-wasabi sauce, soy sauce, and wasabi. They gave us wasabi when we asked. I was surprised it was such high quality wasabi. It's delicious, so definitely ask for it!!! The soy sauce wasn't the usual sesame-oil sauce taste I expected — it had a slightly sticky, sweet flavor. Spicy cheongyang chili peppers added a nice kick to it. ![Dipping sauces including salt and shiitake-wasabi sauce](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-20-s01y4-900.webp) ![Meat trimmed off the bone from the short rib cuts](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-21-1nexp-900.webp) ### The real highlight: staff trim the meat off the bone Even the bone-in cuts get sliced and grilled piece by piece, trimmed so you only have to eat the meat itself. I've seen places grill the meat for you, but this is the first time I've seen a place trim the bones too! Especially at group dinners, don't you sometimes want to gnaw on the ribs but can't, and end up wasting meat? This would be so perfect for that 🙂↕️ ## Yukhoe bibim naengmyeon, 12,000 won: as much raw beef as noodles I also ordered the yukhoe bibim naengmyeon. Cold noodle broth comes on the side too, haha. ![Yukhoe bibim naengmyeon topped with a generous amount of raw beef](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-22-1ovo4-900.webp) Is the amount of yukhoe (raw beef tartare) even real? There's as much yukhoe piled on top as there is noodles... it was ₩12,000, and honestly the yukhoe alone seemed worth ₩12,000... The taste of the yukhoe bibim naengmyeon has a strong sesame oil flavor, real nutty bibim-naengmyeon style! ![Yukhoe bibim naengmyeon served with cold noodle broth](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-23-volg5-900.webp) ![Plum tea and sujeonggwa enjoyed as dessert](https://img.superchart.com/images/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon-24-dk37t-900.webp) It's been a while since I had this, hahaha. They also had plum tea and sujeonggwa (cinnamon punch), so I finished the meal sipping some as dessert 🍵 ## Is Ubookgeum Saenggalbi Seosin Branch worth it? The side dishes were tasty across the board and the quality of the meat was really good...! The grilling service, where they grill and trim everything from start to finish, was excellent. Overall, there was nothing to complain about — a place you'll definitely walk out of satisfied 🤤 If you're looking for a great beef restaurant in Jeonju, this is it!!! Even bringing your parents here, I think they'd be completely satisfied 👍 ## Where it is - Ubookgeum Saenggalbi Seosin Branch (우복금생갈비 서신점) - 26 Ongoeul-ro, 1st floor, units 101·102, Wansan-gu, Jeonju-si, Jeonbuk, South Korea - 전북특별자치도 전주시 완산구 온고을로 26 1층 101호,102호 - 35.8342015, 127.1201024 - Google Maps: https://www.google.com/maps/search/%EC%9A%B0%EB%B3%B5%EA%B8%88%EC%83%9D%EA%B0%88%EB%B9%84%20%EC%84%9C%EC%8B%A0%EC%A0%90/@35.8342015,127.1201024,17z --- Superchart · https://superchart.com/en/@anjirang-slope-cup/ubokgeum-saenggalbi-seosin-yukhoe-naengmyeon/ · https://superchart.com/llms.txt