# Seochon bakery café with 9am happy hour sandwiches: Respire Bakery - By Haewon (https://superchart.com/en/@at-mealtime/) - Written Sep 16, 2026 - Local places › Cafés › Jongno, Seoul - Sponsored: This post was written after a sponsored store visit. - English edition: https://superchart.com/en/@at-mealtime/seochon-respire-bakery-happy-hour-sandwich/ - Also in: [한국어](https://superchart.com/ko/@at-mealtime/seochon-respire-bakery-happy-hour-sandwich/index.md) ## In short Respire Bakery Cafe Seochon is a European-style bakery café in the Seochon hanok alleys west of Gyeongbokgung Palace, in Jongno, Seoul. The happy hour sandwich lineup runs from 9:00 to 12:00, and Respire also serves siobbang (salt bread) rich with French butter alongside layered croissants and pastries and a signature latte. Respire Bakery Cafe Seochon is an easy morning brunch stop on a walk through Seochon. ## Good to know - **Location**: 40-7 Hyoja-ro 13-gil, Jongno-gu, Seoul (Seochon, near Gyeongbokgung Station) - **Happy hour sandwiches**: Served 9:00-12:00 - **Signature items**: Siobbang (salt bread), croissants and pastries - **Drinks**: Signature latte, Americano, fruit ade, tea *as written by the visitor on Sep 16, 2026* ![Exterior of Respire Bakery in Seochon](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-01-5z1g5-900.webp) ## Respire Bakery Cafe Seochon: a quiet Paris-style brunch spot in Seochon Respire Bakery is a European-style bakery café tucked into the Seochon alleys west of Gyeongbokgung Palace. Seochon, with its quiet hanok lanes and charming little shops, always has something new to offer — and as you wander through the calm streets, a warm buttery smell will pull you in from somewhere nearby. That's Respire Bakery, where you can taste the essence of European baking right here in Seochon. ![View of Respire Bakery's entrance](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-02-ohuog-900.webp) True to its name — meant to offer time as easy and comfortable as breathing — the warm atmosphere and the smell of freshly baked bread grab you the moment you walk in. ![Interior with wood-toned furniture and cream walls](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-03-192gp-1200.webp) ## Inside Respire: a space that feels like a small European bakery The interior blends warm wood-toned furniture, cream-colored walls, and classic little props into something that feels like a cozy little café in Paris. Sitting by the window with sunlight streaming in, you get a real sense of stepping away from the busy day-to-day for genuine rest. The vintage props scattered around and the neatly arranged breads make for great photo spots on their own, drawing plenty of visitors. ![A corner of the shop with vintage props](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-04-nxguo-900.webp) ![Neatly arranged bread display case](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-05-w9u48-900.webp) ## Respire's signatures: crisp, chewy pastries and buttery salt bread Respire Bakery's biggest draw is definitely its deeply flavorful bakery lineup. Made with only good ingredients and baked fresh with care every morning, each item stands out in its own right. ![Bakery lineup baked fresh every morning](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-06-1sgev-900.webp) ![Salt bread on the display shelf](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-07-1a40b-900.webp) ![Close-up of Respire's salt bread](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-08-1ky2n-900.webp) ### Siobbang (salt bread) at Respire This is the must-try signature at Respire. The crisp bottom, chewy interior, and the French butter flavor that spreads with every bite are a work of art. The salty finish lifts the butter's richness even more, so it stays delicious to the very last bite without getting cloying. ### Croissants and pastries The pastries with their clearly layered texture show textbook flakiness. Along with the plain croissant, distinctive pastries topped with sweet cream or fruit compote pair perfectly with an Americano. ![Croissant with visible flaky layers](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-09-1qznn-900.webp) ![Pastry topped with cream and compote](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-10-bbn8a-900.webp) ![Pastry and coffee set on a table](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-11-63140-900.webp) ![Brunch sandwich with vegetables and jambon](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-12-17hff-900.webp) ### Happy hour sandwich lineup, 9:00-12:00 The brunch sandwiches, loaded with fresh vegetables, cheese, and jambon, easily work as a full meal. Made with freshly baked bread and paired with a cup of coffee, they fill your mouth with nutty, fresh flavor. ![A brunch spread with sandwich and coffee](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-13-b28en-900.webp) ![Respire's signature latte paired with bread](https://img.superchart.com/images/seochon-respire-bakery-happy-hour-sandwich/seochon-respire-bakery-happy-hour-sandwich-14-1n93c-900.webp) ## What to drink with Respire's bread: the signature latte Respire Bakery clearly puts as much care into its drink menu as its bakery. The signature latte combines nutty milk with a rich espresso shot, making a great match for the sweet bakery items. There's also refreshing fruit ade and carefully brewed tea, so even those who don't drink coffee can find something to their taste. ## Is Respire Bakery Cafe Seochon worth a morning visit? Seochon's Respire Bakery is more than just a place to buy bread — it offers the comfort of a good space and the joy of delicious food all at once. If you want a brunch full of atmosphere as part of a Gyeongbokgung outing or a Seochon date course, I'd recommend visiting without hesitation. You'll get to experience a relaxed moment completed with a bite of crisp salt bread and a warm cup of coffee. ## Where it is - Respire Bakery Cafe Seochon (레스피레베이커리카페 서촌) - 40-7 Hyoja-ro 13-gil, Jongno-gu, Seoul, South Korea - 서울특별시 종로구 효자로13길 40-7 레스피레 - 37.5827651, 126.9721449 - Google Maps: https://www.google.com/maps/search/%EB%A0%88%EC%8A%A4%ED%94%BC%EB%A0%88%EB%B2%A0%EC%9D%B4%EC%BB%A4%EB%A6%AC%EC%B9%B4%ED%8E%98%20%EC%84%9C%EC%B4%8C/@37.5827651,126.9721449,17z --- Superchart · https://superchart.com/en/@at-mealtime/seochon-respire-bakery-happy-hour-sandwich/ · https://superchart.com/llms.txt