# Seochon wine bar and café with in-store wine market: Wine Stein - By Sumin (https://superchart.com/en/@back-label/) - Written Sep 13, 2026 - Local places › Bars › Jongno, Seoul - Sponsored: This post was written after receiving support for the visit from the venue. - English edition: https://superchart.com/en/@back-label/seochon-wine-bar-cafe-market-wine-americano/ - Also in: [한국어](https://superchart.com/ko/@back-label/seochon-wine-bar-cafe-market-wine-americano/index.md) ## In short Wine Stein Seochon is a third-floor space on Pilun-daero in Seochon, Jongno, Seoul — 377m from Gyeongbokgung Station Exit 1 — working as a café and brunch spot by day and a wine bar at night. On an autumn walk over from Gwanghwamun, the Lunch Club A and B sets and an iced Americano made the meal, and any bottle picked from the small wine market inside the shop gets opened for you at the table. The croissant sandwich, mushroom soup and chocolate-toned coffee are what stay with you at Wine Stein Seochon. ## Good to know - **Hours**: Mon-Fri 11:00-18:00 / Sat 11:30-23:00 / Sun 11:30-18:00 - **Service split**: Café 11:00-17:00 (Lunch Club menu), wine 11:00-23:00, food 18:00-23:00 - **Location**: 377m from Gyeongbokgung Station Exit 1, 3rd floor - **Parking**: Not available - **Reservations**: Reservations and private bookings available - **Lunch Club menu**: Choice of one set + americano or cola/cider, 16,500 won - **Lunch set line-up**: A: croissant sandwich + salad & pasta / B: croissant sandwich + mushroom soup / C: salad & pasta + mushroom soup with campagne bread - **Lunch add-ons**: Switch to latte +500 won, switch to wine +4,000 won, extra bread with soup +1,000 won - **Wine**: 49,000-99,000 won, bottles only, wine glass exchange 3,000 won per glass - **Price reference**: ₩49,000 ≈ $36.5 · ₩99,000 ≈ $73.5 · ₩3,000 ≈ $2.2 (2026-09-15) *as written by the visitor on Sep 13, 2026* ![Table with Wine Stein Seochon lunch set and coffee](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-01-uvoy0-1200.webp) Fall showed up out of nowhere!🍂 Seochon is the neighborhood I always visit in autumn. Here's my honest review of going for brunch in Seochon — let's go! ## Where is Wine Stein Seochon, and what are the hours? Wine Stein Seochon is a café-and-wine-bar on the 3rd floor of a building 377m from Gyeongbokgung Station Exit 1. It's open Mon-Fri 11:00-18:00, Sat 11:30-23:00, Sun 11:30-18:00. No parking, but reservations and private bookings are possible. - ⏰ Mon-Fri 11:00-18:00 / Sat 11:30-23:00 / Sun 11:30-18:00 - 📍 377m from Gyeongbokgung Station Exit 1 - 🅿️ No parking - 🗒️ Reservations available, private bookings available ## The third-floor building, the interior, and the Einstein logo ![3rd-floor exterior of Wine Stein on Pilun-daero in Seochon](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-02-v9nvo-900.webp) ![Wine Stein signboard with Einstein-inspired logo](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-03-1h3oi-900.webp) ![View near the entrance of Wine Stein Seochon](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-04-1cihr-900.webp) Getting off at Gyeongbokgung Station Exit 1 would've been the closest route, but I wanted to soak up the nice weather so I got off at Gwanghwamun and walked over 🚶🚶‍♀️ The Wine Stein logo visible on the 3rd floor — modeled after Einstein — was so much fun to spot! ![Wine Stein Seochon bar seats with picture window](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-05-12sus-900.webp) ![Interior of Wine Stein Seochon with various table types](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-06-berwf-900.webp) The interior is totally my style🫶 The big picture window at the bar seats gives it an open feel, and the mix of different table types works so well in the spacious room! ![Wine market display in a corner of Wine Stein Seochon](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-07-1m645-900.webp) ![Wall lined with wine bottles on display](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-08-1djby-900.webp) ![Wine lineup at the market corner of Wine Stein Seochon](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-09-1tei0-900.webp) There's a little wine market tucked in one corner of the shop, and browsing it while waiting was genuinely fun. So many wines lined up here — the display was pretty enough that I wanted something like it on my own living room wall🍷 ![Interior decor pieces at Wine Stein Seochon](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-10-1u6wo-900.webp) Every little prop was so pretty I ended up photographing all of them📷 ## Wine Stein Seochon menu and prices ![Wine Stein Seochon Lunch Club menu board](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-11-ewm61-900.webp) ![Wine Stein Seochon food menu board](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-12-1wmf0-900.webp) Wine Stein Seochon splits its operation by time of day. Café hours are 11:00-17:00 (Lunch Club menu runs then), wine service runs 11:00-23:00, and food service runs 18:00-23:00. ### What comes with the 16,500-won Lunch Club set? - Choice of set + americano or cola/cider = ₩16,500 - Set A: croissant sandwich + salad & pasta - Set B: croissant sandwich + mushroom soup - Set C: salad & pasta + mushroom soup w/ campagne - Latte swap +₩500 (other drink swaps: pay the difference) - Wine swap +₩4,000 - Add bread with soup +₩1,000 - Salad and pasta may change with the weather/season ### Evening food menu at the wine bar - Gambas ₩22,000 (add spaghetti +₩3,000 / add baguette +₩3,000) - Sinsta tteokbokki (rice cake in spicy sauce) ₩26,000 - Sweet rice sundae (blood sausage), one plate ₩15,000 - Sausage platter w/ fries ₩26,000 - Cheese platter ₩26,000 (add biscuits +₩1,000) - Grilled brie ₩23,000 (add biscuits +₩1,000) - Grilled sweet corn barbecue ₩19,000 - Hangover ramen ₩11,000 - Pollack roe sesame-oil bocconcini ₩22,000 - Smoked oyster canapés ₩22,000 - Fries ₩10,000 / Olives ₩10,000 / Popcorn ₩10,000 - Wine Stein tomato soup w/ campagne ₩12,000 (add campagne +₩3,000) - Combo salad ₩26,000 / Prosciutto salad ₩19,000 / Bocconcini salad ₩19,000 - Wine Stein salad pizza ₩23,000 / Wine Stein pepperoni pizza ₩19,000 - Cold pasta ₩19,000 (short pasta, olives, cherry tomatoes w/ basil pesto) - Mushroom cream pasta ₩22,000 - House-made bolognese pasta ₩22,000 - Hangover seafood tomato pasta ₩26,000 - Homemade choco-chiki brownie & ice cream ₩10,000 - Homemade Basque cheesecake ₩10,000 - Dried persimmon cheese ₩15,000 ![Wine Stein Seochon wine list menu board](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-13-sgvns-647.webp) A curated wine lineup handpicked by Wine Stein, sold at reasonable prices from ₩49,000 to ₩99,000🍷 Wine is sold by the bottle only, and glass exchange is ₩3,000 per glass. ![Wines available for purchase at the market](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-14-1p9hi-900.webp) Even if it's not on the menu, if you buy a wine from Wine Stein's in-house market, they'll get it opened and ready for you. ## Tasting the Lunch Club A and B sets with an iced Americano ![A glass of iced Americano at Wine Stein Seochon](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-15-1etm2-900.webp) The iced Americano came out first. Why is the coffee here this good..?! It has a chocolatey note with really nice depth of flavor. ### Set A: croissant sandwich with salad and pasta ![Lunch Club Set A croissant sandwich with salad and pasta](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-16-1gezp-900.webp) ![Plate of ragu sauce pasta and carrot rapée salad](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-17-c1kvn-900.webp) ### Set B: croissant sandwich with mushroom soup ![Lunch Club Set B croissant sandwich with mushroom soup](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-18-1qhse-900.webp) Both A and B sets come with the sandwich, and this croissant sandwich is straight-up delicious😝 The croissant is perfectly crisp outside and soft inside, and the fillings are so fresh🍀 The salad and carrot rapée are fresh, and the pasta has a rich ragu-sauce flavor that seemed like it'd pair beautifully with red wine! The mushroom soup had serious depth too🍄‍🟫 I really cleaned my plate, enjoyed the view along with the coffee — that was my Wine Stein Seochon! ![Tissue printed with the Wine Stein logo](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-19-1v5vg-900.webp) Even the tissues at Wine Stein are cute. Next time I'm definitely coming back to drink wine. ![Mirror shot on the way out of Wine Stein Seochon](https://img.superchart.com/images/seochon-wine-bar-cafe-market-wine-americano/seochon-wine-bar-cafe-market-wine-americano-20-1n3tb-m-900.webp) Ending with a mirror shot🪞 taken on my way out — that's a wrap on this Seochon wine bar-and-café post, Wine Stein! ## Where it is - Wine Stein Seochon (와인슈타인_서촌) - 9-2 Pilun-daero, 3F, Jongno-gu, Seoul, South Korea - 서울특별시 종로구 필운대로 9-2 3층 - 37.5771482, 126.9691223 - Google Maps: https://www.google.com/maps/search/%EC%99%80%EC%9D%B8%EC%8A%88%ED%83%80%EC%9D%B8_%EC%84%9C%EC%B4%8C/@37.5771482,126.9691223,17z --- Superchart · https://superchart.com/en/@back-label/seochon-wine-bar-cafe-market-wine-americano/ · https://superchart.com/llms.txt