# Yuseong, Daejeon hair salon setting perm for frizzy hair: Project Lure

- By Soyeon (https://superchart.com/en/@baekje-beauty-routine/)
- Written Sep 5, 2026
- Local places › Hair & beauty salons › Yuseong, Daejeon
- Sponsored: This post was written after receiving the treatment as part of a sponsored visit to Project Lure.
- English edition: https://superchart.com/en/@baekje-beauty-routine/project-lure-daejeon-magic-setting-perm/
- Also in: [한국어](https://superchart.com/ko/@baekje-beauty-routine/project-lure-daejeon-magic-setting-perm/index.md)

## In short

Project Lure is a hair restoration salon in Sangdae-dong, Yuseong-gu, Daejeon, right next to the Paik's Coffee. Director Dain gave limp, frizzy hair that had lost its curl a magic setting perm, using a reduction perm solution and an acid rinse while checking the hair's condition at each step, and the result was soft, natural thick waves. With massage shampoo beds and neck cushions, Project Lure stays comfortable even through a long appointment.

## Good to know

- **Address**: 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon
- **Hours**: Mon–Sat 10:30–20:00 / Sun 10:30–19:00
- **Parking**: Use the lot between Daiso and Paik's Coffee in Sangdae-dong; the underground lot is tight, so new drivers should park in the outdoor white-line spaces
- **Service received**: Magic setting perm (natural thick waves)
- **Drinks**: Coffee, chamomile tea, peppermint tea, orange juice, apple juice, cola, lemon-lime soda, non-alcoholic beer
- **Payment**: N PAY payment promotion running at the time of the visit

*as written by the visitor on Sep 5, 2026*

## Why I booked Project Lure: curls fallen out and frizzy flyaways

I got a magic setting perm at Project Lure, a hair salon in Sangdae-dong, Yuseong, Daejeon. My biggest hair worry was that my flyaways were frizzy and my curl had completely fallen out, so it was becoming impossible to manage.

When I let my hair down it was frizzy, and when I tied it up it sagged, so I stopped taking photos even on trips. Worrying about this, I heard that a salon in Yuseong, Daejeon was great at recovery-focused magic setting, so I booked an appointment with Director Dain and visited.

![Visit photo at Project Lure, a hair salon in Sangdae-dong, Yuseong, Daejeon](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-01-1eyl5-900.webp)

## Where is Project Lure in Sangdae-dong, and where do you park?

- 📍 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon, South Korea
- ⏰ Mon–Sat 10:30 – 20:00 / Sun 10:30 – 19:00
- 🚗 Use the lot between Daiso and Paik's Coffee in Sangdae-dong. The underground lot is narrow, so new drivers should please park in the outdoor white-line area.

![White Project Lure sign next to Paik's Coffee](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-02-vy4c9-900.webp)

![Project Lure shop entrance inside the building](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-03-1npx9-900.webp)

Project Lure is right next to Paik's Coffee. Follow the white sign inside and you'll see the Project Lure shop right away. I had an appointment before another schedule so I took a taxi, but apparently there's also parking in the building's basement! Walking further into the building, you immediately see the shop, and a price list was set up right at the entrance.

![Price list placed at the Project Lure entrance](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-04-zpmg4-900.webp)

![Interior decor of the Project Lure salon](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-05-1js29-900.webp)

![Upscale seating area of the salon](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-06-2mwpi-900.webp)

## Inside Project Lure: salon atmosphere and the consultation

Walking into the salon, I fell for the upscale interior. Clean but luxurious — totally my taste.

I put on a gown and waited a bit.

### Before: what my hair looked like

A little embarrassing, but here's my before photo. Even if I dried my hair carefully it stayed frizzy and unmanageable, so I always ended up piling it up with a claw clip...

![Before photo of frizzy hair before the magic setting](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-07-1ilye-966.webp)

Before the treatment there was a simple check where I could write down the parts that were hard to explain verbally, and the stylist checked my hair condition before proceeding — I liked that. There was also an N PAY payment promotion running.

![Consultation check sheet filled out before the treatment](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-08-f2gf1-m-744.webp)

![Decor objects in the Project Lure waiting area](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-09-4t4iq-m-900.webp)

![Close-up of a salon interior decor item](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-10-1rlgy-900.webp)

![Interior of Project Lure with drinks prepared](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-11-xr74p-900.webp)

## Drinks at Project Lure, including non-alcoholic beer, and how long the perm took

While the perm solution sat, I took another shot because the interior was so pretty. The objects were exactly my taste, I really wanted them. Drinks available were coffee, chamomile tea, peppermint tea, orange juice, apple juice, cola, cider, and non-alcoholic beer. A hair salon having non-alcoholic beer — the director's sense of style is top-tier.

![Shot of the salon taken while waiting after the perm solution was applied](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-12-oqtu0-900.webp)

Even while applying the perm solution, she checked my hair condition before continuing. She checked my hair periodically throughout and even prepared tea and snacks so I could relax comfortably.

Heading over to rinse, the shampoo room was really luxurious, and since your neck usually gets uncomfortable when getting your hair washed at a salon, the neck cushion made it genuinely comfortable.

![Project Lure shampoo room with a neck cushion](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-13-1rpqx-887.webp)

## How the magic setting perm works: reduction solution and acid rinse

She applied a reduction perm solution matched to my hair's damage level. It helps protect hair during heat perm treatment and reduce damage, and also removes impurities left in the hair after heat perming. My hair felt like it was softening, which made me happy.

![Reduction perm solution applied according to damage level](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-14-abq9e-900.webp)

![Magic setting heat perm treatment in progress](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-15-1p81u-900.webp)

![Hair wrapped around setting rods](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-16-1ddux-900.webp)

![Checking hair condition during the treatment](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-17-ej0yz-900.webp)

After the process, my hair texture became really soft. It looked so shiny that I touched it and was shocked, haha. I kept wondering if it was really my hair and couldn't stop touching it. I'd read a lot of reviews about this place being recovery-focused, and seeing my own hair change like this, I was amazed.

![Close-up of the softened hair texture](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-18-ble2k-900.webp)

![Shiny hair texture after the magic setting](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-19-xpzjl-900.webp)

![Shape of the natural thick wave curls](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-20-1xvx6-900.webp)

She did a natural thick wave perm, adjusting the time depending on my hair's condition. There was a section where the curl wasn't coming out well, and the director caught it immediately and fixed it.

## The massage shampoo bed at Project Lure

Project Lure has a massage shampoo chair!! When getting your hair done you sit for a long time and your back can start hurting, so having a private space where you can get a massage and relax is really nice.

![Massage shampoo chair space at Project Lure](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-21-a4ly1-900.webp)

The oxidation and neutralizing steps happened at the massage shampoo chair. After neutralizing, she did a final acid rinse for 2–3 minutes, which apparently prevents the curl from loosening and gives it shine and elasticity. To finish, the director washed my hair, and it felt so refreshing.

![Finishing blow-dry after the acid rinse](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-22-1mboi-m-900.webp)

As she dried my hair, the natural curl came out right away, and I liked it so much I couldn't help taking photos.

## Magic setting perm result: glossy, thick waves

![Finished thick wave result after the magic setting](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-23-909bc-1200.webp)

I really, really loved it. It felt shiny and my hair texture felt improved. I came in without any specific style in mind, but the director styled it beautifully to suit my hair — I'm completely satisfied. I'm a salon nomad who's been all over the place, but I'll definitely be coming back here. Thank you, Director Dain.

![Back view of the natural curls after the treatment](https://img.superchart.com/images/project-lure-daejeon-magic-setting-perm/project-lure-daejeon-magic-setting-perm-24-ol3fx-898.webp)

## Where it is

- Project Lure (프로젝트루어)
- 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon, South Korea
- 대전광역시 유성구 월드컵대로316번길 34
- 36.3467113, 127.3350943
- Google Maps: https://www.google.com/maps/search/%ED%94%84%EB%A1%9C%EC%A0%9D%ED%8A%B8%EB%A3%A8%EC%96%B4/@36.3467113,127.3350943,17z

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Superchart · https://superchart.com/en/@baekje-beauty-routine/project-lure-daejeon-magic-setting-perm/ · https://superchart.com/llms.txt