# Jongno bakery choco pies frozen and dipped in milk: Ssuk's Choco Pie - By Chabun (https://superchart.com/en/@bap-in-seoul/) - Written Sep 8, 2026 - Local places › Cafés › Jongno, Seoul - Sponsored: This is a store visit experience provided by the business. - English edition: https://superchart.com/en/@bap-in-seoul/gwangjang-market-frozen-ssuk-chocopie/ - Also in: [한국어](https://superchart.com/ko/@bap-in-seoul/gwangjang-market-frozen-ssuk-chocopie/index.md) ## In short Ssuk's Choco Pie Seoul is a mugwort dessert bakery right by Gwangjang Market's South Gate 1 in Jongno, Seoul. Pick six flavors like Haepung Mugwort Injeolmi and Udo Peanut for 24,800 won, with storage tips for fridge (8 days) and freezer (30 days), plus a trick for eating them semi-frozen dipped in milk. Moist, chewy, cream-filled choco pies worth stocking up on. ## Good to know - **Location**: 1F, 25 Jongno 32-gil, Jongno-gu, Seoul (left of South Gate 1 of Gwangjang Market, Exit 7 of Jongno 5-ga Station) - **Hours**: Weekdays 11:00-18:30 / Weekends 10:00-19:00 - **Price**: 6-piece set for ₩24,800 (cheaper than buying individually) - **Flavors**: Haepung Mugwort Injeolmi, Geomundo Haepung Mugwort, Gwangju Real Choco, Nonsan Strawberry, Haepung Mugwort Red Bean, Udo Peanut - **Storage**: Recommended within 8 days refrigerated; up to 30 days frozen - **Other menu**: Mugwort milk tea, mugwort cookies, mugwort scones, mugwort cheesecake, and more - **Ordering**: Available via Naver and KakaoTalk Gift *as written by the visitor on Sep 8, 2026* ![Front view of Ssuk's Choco Pie Seoul at Gwangjang Market](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-01-oriwj-900.webp) *Gwangjang Market must-visit: Ssuk's Choco Pie Seoul* When you go to Gwangjang Market, you eat the classics — yukhoe (raw beef), kalguksu (knife-cut noodles), bindaetteok (mung bean pancakes). Those are all great, of course, but I heard there's a dessert spot that's the hottest thing in Gwangjang Market right now, so I went and checked it out ^_________^ ![Green sign in front of Gwangjang Market's South Gate 1](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-02-1in4g-885.webp) ## Finding Ssuk's Choco Pie Seoul in Gwangjang Market Come out of Exit 7 of Jongno 5-ga Station and walk toward Namdaemun Gamegol Sonmandu — you'll hit South Gate 1. Facing the entrance, look left! If a bright green sign catches your eye, you've arrived. I heard you can get the taste of the Gwangju flagship store here in Seoul too, so I went in with high expectations — > Ssuk's Choco Pie Seoul Weekdays 11:00-18:30 / Weekends 10:00-19:00 ![Interior of Ssuk's Choco Pie decorated in green](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-03-1wy47-900.webp) ![Interior full of mugwort-themed decor](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-04-12qch-900.webp) ![Eye-catching green storefront inside the market](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-05-1quje-900.webp) Fitting for a dessert shop built around mugwort (ssuk), the interior is full of that green mugwort vibe. As a certified green-color fanatic, this is honestly the most eye-catching shop in the whole market haha. The vibe is so pretty I couldn't stop taking photos! ![Origin information displayed in the store](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-06-19og5-900.webp) ## What ingredients do they use? The ingredients are on a different level. Most are domestically sourced, everything's fresh, and they use good flour, eggs, everything down to the last detail — confident enough to display all the origin info. On top of that — > No artificial colors, no preservatives, no emulsifiers, no shortening, no margarine ![Sign noting no artificial colors or preservatives](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-07-dzmbl-900.webp) ![Mugwort desserts displayed in the showcase](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-08-wehxs-900.webp) ## Which flavors, and how many, to buy Since I'm already at Gwangjang Market, I wanted to buy plenty, but it's hard to decide which flavors and how many to get 🤤 ![Packaged Haepung Mugwort Injeolmi choco pie](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-09-hbifv-900.webp) *Ssuk's Choco Pie Haepung Mugwort Injeolmi* ![Choco pies displayed by flavor](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-10-9ag25-900.webp) Haepung Mugwort Injeolmi, Red Bean, and Udo Peanut are flavors adults will love, and Nonsan Strawberry and Choco will be huge hits with kids 🤔 ![Nonsan strawberry and choco flavor choco pies on display](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-11-vfpy7-900.webp) ![Store display case with 6-piece set signage](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-12-kvpwo-900.webp) ✔️ Luckily there's a set of 6 for 24,800 won, cheaper than buying individually. ![24,800 won 6-piece choco pie set](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-13-457kq-900.webp) ![Six hand-picked choco pies](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-14-rd6fi-900.webp) > My pick Haepung Mugwort Injeolmi, Geomundo Haepung Mugwort, Gwangju Real Choco, Nonsan Strawberry, Haepung Mugwort Red Bean, Udo Peanut ![Six chosen flavors laid out](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-15-1tbgs-900.webp) ![Packaged box of Ssuk's Choco Pie](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-16-1d6eb-900.webp) ## How long can you keep them? How to eat them frozen Refrigerated, these choco pies are recommended to be eaten within 8 days. If you think you won't finish them in time, frozen storage works fine for up to 30 days. And you know what's great about desserts like this — freezing them slightly and dipping in milk is amazing?! They're delicious even frozen, so it's worth stocking up on a bunch in one go haha. ![Individually wrapped choco pies](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-17-kxq3g-900.webp) ![Choco pie cut in half showing cross-section](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-18-15xn5-900.webp) ![Cross-section showing thick cream filling in the mugwort choco pie](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-19-100qb-1200.webp) ## How was the texture and taste? Ooh~~ you can probably tell just from the photos — this isn't the dry, hard texture of a regular choco pie. It's incredibly moist and chewy, and instead of marshmallow, there's a thick layer of cream inside, so it feels healthier. ![Holding a Gwangjang Market Ssuk's Choco Pie](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-20-11ocm-900.webp) *Gwangjang Market Ssuk's Choco Pie* ### Notes by flavor > Mugwort, injeolmi The must-buy menu here! The mugwort aroma and the nutty flavor of injeolmi (glutinous rice cake) are both fully present — people with old-school Korean taste buds will lose their minds haha. > Udo Peanut The ultimate in nuttiness. The texture of crushed peanut bits mixed in with the cream is seriously addictive. > On a whole different level from regular peanut butter — a luxe peanut flavor 🥜 ![Udo Peanut choco pie showing peanut bits](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-21-1bwh8-900.webp) ![Cross-section of strawberry and red bean flavor choco pies](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-22-fdzcr-900.webp) *Ssuk's Choco Pie* > Strawberry, red bean, real choco Instead of artificial sweetness, the natural flavor of the ingredients comes through strongly, so you don't get tired of it even after eating a lot. ![Mugwort desserts and drinks on display](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-23-i2wi0-900.webp) ## Beyond choco pie: other menu items It's not just choco pies — there's also mugwort milk tea, mugwort cookies, mugwort scones, mugwort cheesecake, and other tasty yet healthy, unusual items on the menu, so definitely stop by if you're ever at Gwangjang Market 👍 ![Closing shot of Ssuk's Choco Pie Seoul](https://img.superchart.com/images/gwangjang-market-frozen-ssuk-chocopie/gwangjang-market-frozen-ssuk-chocopie-24-7jz9u-900.webp) Seoul is far and Gwangju is far, but here's a tip for those curious about Ssuk's Choco Pie's taste! > You can also order through Naver and KakaoTalk Gift ## Where it is - Ssuk's Choco Pie Seoul (쑥스초코파이 서울) - 25 Jongno 32-gil, 1F, Jongno-gu, Seoul, South Korea - 서울특별시 종로구 종로32길 25 1층 - 37.5699262, 127.0014533 - Google Maps: https://www.google.com/maps/search/%EC%91%A5%EC%8A%A4%EC%B4%88%EC%BD%94%ED%8C%8C%EC%9D%B4%20%EC%84%9C%EC%9A%B8/@37.5699262,127.0014533,17z --- Superchart · https://superchart.com/en/@bap-in-seoul/gwangjang-market-frozen-ssuk-chocopie/ · https://superchart.com/llms.txt