# No-bleach light brown color at a Daejeon hair salon: Project Lure - By Jieum (https://superchart.com/en/@between-dishes/) - Written Sep 19, 2026 - Local places › Hair & beauty salons › Yuseong, Daejeon - Sponsored: This post was written after receiving the service as a sponsored salon visit. - English edition: https://superchart.com/en/@between-dishes/daejeon-sangdae-dong-hair-salon-light-brown-dye/ - Also in: [한국어](https://superchart.com/ko/@between-dishes/daejeon-sangdae-dong-hair-salon-light-brown-dye/index.md) ## In short Project Lure is a hair salon with an atelier concept in Sangdae-dong, Yuseong-gu, Daejeon. Wanting a light brown with no red tones but worried about the damage from bleach or a second round of color, the writer talked it through with director Dain and settled on the lightest tone possible without bleach. One-on-one service from start to finish and a massage shampoo bed made Project Lure a refreshing pick for a first bright color in a long while. ## Good to know - **Name**: Project Lure - **Location**: 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon (Sangdae-dong 455-3) - **Hours**: Mon–Sat 10:30–20:00 / Sun 10:30–19:00 - **Parking**: Free; underground parking next to Daiso - **Stylist**: Director Dain - **Service received**: Full light brown color, no bleach *as written by the visitor on Sep 19, 2026* 📍 Project Lure ⏰ Hours: Mon–Sat 10:30–20:00 / Sun 10:30–19:00 🚗 Parking: Free, underground parking next to Daiso 💇 Designer: Director Dain ![Photo of Project Lure hair salon in Sangdae-dong, Daejeon](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-01-1j0ue-966.webp) ![Photo of the Project Lure salon space](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-02-106bu-m-966.webp) ![Photo related to the dyeing service at Project Lure](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-03-1xyjj-966.webp) ![Finished bright brown dye photo at Project Lure](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-04-1uyn7-1200.webp) ## Why get a light color at Project Lure in Sangdae-dong, Daejeon? I've been feeling kind of down lately for no real reason, so I really wanted to shake things up with my hair for once! Honestly, I think black suits my face the best, but I figured if not now, when would I ever try going bright again — so this time I went for it. My mom happened to need a root touch-up too, so we looked for a hair salon in Yuseong-gu, Daejeon together and ended up at Project Lure in Sangdae-dong! Long story short, the color turned out way brighter than I expected and I really loved it. Let me show you the before and after first since that's probably what you're most curious about! [Before] ![Before photo of dark hair before dyeing](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-05-7lmn4-966.webp) [After] ![After photo following the bright brown dye](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-06-1gbmp-966.webp) ## 1. Where Project Lure is and where to park ![Location and surroundings of Project Lure in Sangdae-dong, Yuseong-gu, Daejeon](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-07-wjvl1-966.webp) Project Lure is located at Sangdae-dong 455-3 in Yuseong-gu, Daejeon. There's a free underground parking lot next to Daiso, but when I got there in person, the space wasn't all that generous! When I went, there seemed to be quite a few spots up the uphill road, so it might be worth checking the nearby alleys too, haha. ![Service price list visible at the entrance of Project Lure](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-08-7yp7u-966.webp) Something I liked right at the entrance was being able to check the service price list before even walking in! At hair salons, sometimes it's a bit awkward to ask about prices one by one, right?! Being able to check outside first made it feel a lot less stressful. ## 2. Inside the salon Walking in, my first impression was how clean and put-together the space was. Compared to a lot of hair salons I've been to lately, this one had a really strong trendy feel — it felt more stylishly designed than a typical salon. Project Lure describes itself as a hair atelier, and after actually seeing the space, I got why they use that phrase. ## 3. The color consult: how light can you go without bleach? ![Hair consultation looking through a color chart before dyeing](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-09-1gkov-966.webp) ![Color consultation moment at Project Lure](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-10-1jowl-966.webp) Before starting the actual dye job, I looked through a color chart and consulted with director Dain first. What I wanted was a bright brown without any red tones, but she explained that to get exactly that shade from my current hair, I'd need either bleach or two or more rounds of dyeing. That sounded like it would damage my hair a lot, so instead of forcing the exact color I'd brought in, we agreed she'd take it as bright as possible while matching a tone that suited me! ## 4. How the light brown color turned out ![Preparation before the dyeing service](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-11-1arrm-966.webp) ![Scalp protectant being sprayed on before dyeing](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-12-1v1x0-966.webp) Before starting the dye, the director sprayed on a scalp protectant first! Instead of just going ahead with the color I originally wanted, she told me upfront how far it could realistically go from my current hair, so I didn't have any regrets about the choice! ![Director Dain applying dye one-on-one](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-13-gq02i-966.webp) ![Dye being carefully applied during the service](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-14-1olq4-966.webp) ![Full-head dye application in progress](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-15-3g0sz-966.webp) ![Hair after dye application is complete](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-16-10pa0-966.webp) What I especially liked was that she looked after me one-on-one from start to finish. At other salons, sometimes two different stylists apply dye on each side of your head at the same time, and I'd always worry the color might come out slightly different on each side?! Here, director Dain handled everything carefully herself, so I could relax without that worry. ![Waiting time with dye sitting on the hair](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-17-45bkl-966.webp) ![Drinks and snacks provided during the wait](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-18-b5fdy-966.webp) ![Waiting area at Project Lure](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-19-a8p80-966.webp) While the dye was sitting and I waited, the director told me the color seemed to be turning out really well! She also brought me drinks and snacks, which I happily ate, haha. ![Bright brown hair after blow-drying](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-20-1jytj-966.webp) ![Bright brown hair finished with a curling iron](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-21-1wtpt-966.webp) And then finally, as she blow-dried my hair, the color turned out way brighter than I'd imagined!! At first I worried whether bright colors would even suit me since I always thought black looked best on me, but once I saw the finished look, I was so glad I decided to dye it after all this time ٩(๑❛ᴗ❛๑)۶ At the end, she styled my hair beautifully with a curling iron, and I loved how the color looked slightly different depending on the light. Afterward I went to a café thinking I had to take a selfie, but I was kind of sad the color didn't come through the same in photos, ㅠㅠ ## 5. The massage shampoo bed ![Shampoo area at Project Lure with the massage shampoo chair](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-22-s069g-966.webp) ![Close-up of the massage-function shampoo chair](https://img.superchart.com/images/daejeon-sangdae-dong-hair-salon-light-brown-dye/daejeon-sangdae-dong-hair-salon-light-brown-dye-23-1pku2-966.webp) There was one more thing I didn't expect at Project Lure: the massage shampoo chair!! I couldn't take photos while getting the service, but this was my first time at a salon with a chair like this! Getting a massage while getting shampooed felt amazing on its own, and while she was washing my hair I couldn't help but say out loud how good it felt, haha. ## 6. Final verdict on Project Lure It's genuinely been a long time since I went this bright — the last time was back in my twenties — and it's funny how changing just your hair can shift your whole overall impression, which somehow refreshed my mood too, haha. What I especially liked was being able to get a consultation that didn't push things too far, finding a middle ground between the color I wanted and what my current hair could actually handle. If you're like me and want to change up your look with a dye job after a long break, try visiting Project Lure in Sangdae-dong and showing them both your current hair condition and the color you want during the consultation. I walked away with a proper mood reset after a long time. ## Where it is - Project Lure (프로젝트루어) - 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon, South Korea - 대전광역시 유성구 월드컵대로316번길 34 - 36.3467113, 127.3350943 - Google Maps: https://www.google.com/maps/search/%ED%94%84%EB%A1%9C%EC%A0%9D%ED%8A%B8%EB%A3%A8%EC%96%B4/@36.3467113,127.3350943,17z --- Superchart · https://superchart.com/en/@between-dishes/daejeon-sangdae-dong-hair-salon-light-brown-dye/ · https://superchart.com/llms.txt