# Apgujeong gift bakery: water-free loaves & apple jam, Option Black - By Brush Pot Diary (https://superchart.com/en/@brush-cup-entries/) - Written Jul 2, 2026 - Local places › Cafés › Gangnam, Seoul - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@brush-cup-entries/apgujeong-option-black-bread-apple-jam/ - Also in: [한국어](https://superchart.com/ko/@brush-cup-entries/apgujeong-option-black-bread-apple-jam/index.md) · [日本語](https://superchart.com/ja/@brush-cup-entries/apgujeong-option-black-bread-apple-jam/index.md) ## In short Apgujeong Saengsikppang Option Black is a saengsikppang (soft, rich milk loaf) bakery café on Apgujeong-ro 34-gil near Apgujeong Station in Gangnam, Seoul, selling loaves made to its own no-water recipe alongside homemade jams and specialty coffee. The writer warmed the signature S loaf and D loaf in the shop's toaster and ate them with homemade apple jam and a specialty Americano, finding a clear difference between the clean, mellow S loaf and the buttery D loaf. Apgujeong Saengsikppang Option Black is worth recommending to anyone in Apgujeong looking for premium saengsikppang or bread to give as a gift. ## Good to know - **Address**: Unit 101, 1F Quantum Building, 51 Apgujeong-ro 34-gil, Gangnam-gu, Seoul - **Hours**: 07:00-18:00 (last order 17:00) - **Parking**: No parking at the shop; use the paid lot at nearby Somang Church - **What we tried**: S loaf, D loaf, homemade apple jam, specialty Americano - **Also on the menu**: A range of homemade jams, pound cake, beer - **Amenities**: In-store bread toaster, takeout available *as written by the visitor on Jul 2, 2026* ![Main photo of the raw-style loaves and homemade apple jam at Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-01-1pwwm-1200.webp) > Apgujeong bakery "Apgujeong Saengsikppang Option Black": premium raw-style loaves without a single drop of water, homemade apple jam, and even specialty coffee! When you love bread, I think the back-to-basics loaves are the ones you end up remembering most. ![Plain, mellow raw-style loaf tasted at Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-02-18fcv-900.webp) Fancy desserts are great, but bread with a plain taste you never tire of, and flavor that comes from good ingredients, has its own charm :) So I visited Apgujeong Saengsikppang Option Black with high hopes! ## Apgujeong Saengsikppang Option Black hours and parking Apgujeong Saengsikppang Option Black is open from 07:00 to 18:00, with last order at 17:00. There's no parking at the shop, so you'll need to use the paid parking lot at nearby Somang Church. ![Exterior of Apgujeong Saengsikppang Option Black on Apgujeong-ro 34-gil](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-03-3ifsj-900.webp) ![Entrance of Apgujeong Saengsikppang Option Black on the first floor of Quantum Building](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-04-u1ozc-900.webp) - Hours: 07:00-18:00 - Last order: 17:00 - No parking: use the paid lot at nearby Somang Church ## Inside Apgujeong Saengsikppang Option Black Apgujeong Saengsikppang Option Black is an Apgujeong bakery café where you can enjoy premium raw-style loaves (saengsikppang) made from the shop's own recipe without a single drop of water, plus homemade jams and specialty coffee! ![Interior of Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-05-121qq-900.webp) ![Clean, upscale interior of Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-06-b5hzx-900.webp) ![Interior and display area of Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-07-e430f-900.webp) Walking in, the place feels clean and upscale, and it has a vibe that makes it a good spot to buy bread as a gift 👍 ## What's on the menu at Apgujeong Saengsikppang Option Black? The biggest draw is that you get premium raw-style loaves unlike ordinary sandwich bread~ This time I tried the signature S loaf and D loaf (named for the Korean letters 'ㅅ' and 'ㄷ'), and also the homemade apple jam. ![Menu board at Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-08-gzlnp-900.webp) ![Raw-style loaf lineup at Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-09-iw050-900.webp) ![Table spread with the S loaf, D loaf and homemade apple jam](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-10-1vjen-900.webp) ![Table with loaves and apple jam at Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-11-6zoep-900.webp) ![Option Black shop selling homemade jams and pound cake](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-12-tjd5v-m-900.webp) They also sell various homemade jams and pound cake, and even beer. 🍺 Coming in the evening would be a fun change of pace too! ### Warming the loaves in the in-store toaster The shop has a toaster ready~ I liked that you can warm your bread up :) (It gets a little crispy!) ![Loaf toaster set out in Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-13-zfscd-900.webp) ![Warming a raw-style loaf in the in-store toaster](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-14-1d9mc-900.webp) ![Raw-style loaf lightly toasted](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-15-njmpt-900.webp) ![Option Black loaf warmed until crisp outside](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-16-1o966-900.webp) Lightly toasted, the outside turns crisp while the inside stays moist, so it feels like freshly baked bread. Love that~ ## What does the S loaf taste like? The S loaf at Apgujeong Saengsikppang Option Black stood out for its mellow, plain charm! Maybe because it's made with sour cream and fresh cream and not a drop of water, the texture was soft and the flavor deep~ ![S loaf made with sour cream and fresh cream](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-17-ke8dz-900.webp) ![Soft-textured S loaf](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-18-1fo37-900.webp) At first I wondered how a loaf could be this soft and nutty, but the more I chewed, the more a subtle flavor came up, and it was delicious even on its own! ![Nutty S loaf with a specialty Americano](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-19-42ibr-900.webp) ![Plain S loaf that suits a breakfast](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-20-jeggn-900.webp) It's the style where you taste the natural nuttiness of the ingredients rather than sharp sweetness, so I thought it would go well as a breakfast loaf, hehe Eating it with a specialty Americano is honestly pure bliss... The shop is nicely decorated and spacious, so it's a really good place to unwind~ ## How is the D loaf different from the S loaf? The D loaf at Apgujeong Saengsikppang Option Black has a slightly more buttery flavor than the S loaf~ It's a premium loaf made with 100% fresh cream, so it tasted moist and rich. ![D loaf made with 100% fresh cream](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-21-1e0ry-900.webp) ![Soft tearing grain of the D loaf](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-22-1keqz-900.webp) The bread tears apart softly, and the way it melts in your mouth was lovely! ## How does the homemade apple jam pair with the loaves? The homemade apple jam at Apgujeong Saengsikppang Option Black went really well with the loaves~ The bread is so good that it's plenty tasty without jam, but adding the apple jam brings a gentle sweetness and freshness for a whole different feel :) ![Homemade apple jam at Apgujeong Saengsikppang Option Black](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-23-qs41l-900.webp) ![Homemade apple jam served with the raw-style loaf](https://img.superchart.com/images/apgujeong-option-black-bread-apple-jam/apgujeong-option-black-bread-apple-jam-24-xwchd-900.webp) ## Is Option Black a good gift bakery in Apgujeong? Apgujeong Saengsikppang Option Black does takeout, so I'd recommend it as a gift for special days! Compared with the usual dessert gifts, a premium loaf made with good ingredients seems like something the recipient would be happy with :) I was satisfied with all of it: the difference of a loaf made without a drop of water, the flavor from good ingredients, and a space where you can enjoy it warm! I recommend Apgujeong Saengsikppang Option Black to anyone looking for a good bakery in Apgujeong, premium raw-style loaves or a gift bakery, and anyone who wants to try a special kind of loaf! ## Where it is - Apgujeong Saengsikppang Option Black (압구정생식빵옵션블랙) - 51 Apgujeong-ro 34-gil, Quantum Building 1F, Unit 101, Gangnam-gu, Seoul, South Korea (서울특별시 강남구 압구정로34길 51 퀀텀빌딩 1층 101호) - 서울특별시 강남구 압구정로34길 51 퀀텀빌딩 1층 101호 - 37.5245899, 127.0306566 - Google Maps: https://www.google.com/maps/search/%EC%95%95%EA%B5%AC%EC%A0%95%EC%83%9D%EC%8B%9D%EB%B9%B5%EC%98%B5%EC%85%98%EB%B8%94%EB%9E%99/@37.5245899,127.0306566,17z --- Superchart · https://superchart.com/en/@brush-cup-entries/apgujeong-option-black-bread-apple-jam/ · https://superchart.com/llms.txt