# Jeju souvenir shop packed with foreign tourists: Today Jeju

- By Hangeul (https://superchart.com/en/@busan-mirror-pouch/)
- Written Sep 20, 2026
- Local places › Cafés › Jeju, Jeju
- Sponsored: This post was written as part of a sponsored store visit.
- English edition: https://superchart.com/en/@busan-mirror-pouch/oneuljeju-shilla-duty-free-hareubang-madeleine/
- Also in: [한국어](https://superchart.com/ko/@busan-mirror-pouch/oneuljeju-shilla-duty-free-hareubang-madeleine/index.md)

## In short

Today Jeju Shilla Duty Free Shop Jeju Branch is a dol hareubang madeleine souvenir shop on the first floor of Shilla Duty Free on Noyeon-ro in Jeju City. In a store busy with foreign tourists, the blogger bought the Harubangne 8-flavor gift set (28,200 won), taking one of each flavor as a family gift, and also browsed the citrus and Udo peanut Harubang Sand sets and Jeju goods such as wind chimes. With free parking in the duty free tower and the airport nearby, Today Jeju is an easy last-day stop on a Jeju trip.

## Good to know

- **Address**: 69 Noyeon-ro, 1st floor, Jeju-si, Jeju (inside Shilla Duty Free)
- **Hours**: Daily 10:00–19:00
- **Parking**: Free parking in the Shilla Duty Free parking tower
- **Harubangne 8-flavor gift set**: 28,200 won
- **Harubangne 8-flavor half-and-half gift set**: 29,800 won
- **Harubangne chocolate 4-flavor gift set**: 16,400 won
- **Harubangne Jeju 4-flavor gift set**: 14,600 won
- **Harubang Sand Udo peanut gift set**: 19,000 won
- **Harubang Sand Jeju citrus gift set**: 18,000 won
- **Harubang Sand half-and-half gift set**: 18,500 won
- **Ang-butter Harubangne gift set**: 19,000 won
- **Price reference**: ₩28,200 ≈ $20.5 (2026-09-20)

*as written by the visitor on Sep 20, 2026*

Today I'm sharing my visit to Today Jeju, a great spot for dol hareubang (stone grandfather) madeleine gift sets — perfect for Jeju dessert souvenirs!

## Where is Today Jeju in Shilla Duty Free, and where do you park?

Today Jeju Shilla Duty Free Shop Jeju Branch is a dol hareubang madeleine shop on the first floor of the Shilla Duty Free at 69 Noyeon-ro, Jeju-si, Jeju. It's open daily 10:00–19:00, and there's free parking in the Shilla Duty Free parking tower, which was really convenient :)

![Today Jeju dol hareubang madeleine gift set, main image](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-01-d277b-1200.webp)

![Exterior of the Shilla Duty Free Jeju building and Today Jeju storefront](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-02-wqp27-900.webp)

![Today Jeju storefront across from the parking tower](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-03-ys3l7-900.webp)

Today Jeju sits right across from the parking tower, and since it's inside the duty free, there were tons of foreign tourists around!

![Full view of the Today Jeju shop on the first floor of the duty free](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-04-1vy8b-900.webp)

![Front of the Today Jeju shop crowded with tourists](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-05-1icom-900.webp)

## Inside Today Jeju: orange walls and a dol hareubang display

Walking into Today Jeju, the whole place is decorated in warm orange tones that felt so very Jeju.

![Interior of Today Jeju decorated in orange tones](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-06-wnuka-m-900.webp)

![Colorful dol hareubang figures placed throughout the store](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-07-id5lz-m-900.webp)

The signature dol hareubang figures were placed all around the store in cute, colorful arrangements, which made browsing pretty fun >.<

## How much do Today Jeju gift sets cost?

Today Jeju's gift sets start at ₩28,200 for the Harubangne 8-flavor gift set. Here's the full price list posted in the store.

- Harubangne 8-flavor gift set ₩28,200
- Harubangne 8-flavor half-and-half gift set ₩29,800
- Harubangne chocolate 4-flavor gift set ₩16,400
- Harubangne Jeju 4-flavor gift set ₩14,600
- Harubang Sand Udo peanut gift set ₩19,000
- Harubang Sand Jeju citrus gift set ₩18,000
- Harubang Sand half-and-half gift set ₩18,500
- Ang-butter Harubangne gift set ₩19,000

![Price list and display shelf for the Harubangne gift sets](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-08-g6uhz-900.webp)

Hareubang madeleines could be bought individually or as part of a gift set!

![Individually wrapped dol hareubang madeleines on display](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-09-1l6ks-900.webp)

![Dol hareubang madeleine corner sorted by flavor](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-10-1vwsn-900.webp)

![Display shelf of Harubangne madeleines including hallabong and matcha flavors](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-11-p4ffa-900.webp)

![Individually packaged prickly pear and black sesame flavored hareubang madeleines](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-12-ds932-900.webp)

![Fig and Earl Grey flavored Harubangne on display](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-13-1dnob-900.webp)

![Shelf of individually sold hareubang madeleines](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-14-aniq4-900.webp)

### The 8 flavors of dol hareubang madeleines at Today Jeju

Hallabong (Jeju tangerine), matcha, carrot, prickly pear, black sesame, fig, chocolate, and Earl Grey — eight flavors that capture all of Jeju.

![Packaging for the 8-flavor dol hareubang madeleine gift set](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-15-1z0jf-900.webp)

The Harubangne packaging is so cute it's practically made for a Jeju travel souvenir — great to buy as a Jeju gift :)

There were plain madeleines as well as chocolate-coated ones, so if you like something sweeter, you could pick based on your own taste!

![Display of chocolate-coated hareubang madeleines](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-16-1mg72-m-900.webp)

![Colorful Harubangne madeleine packaging](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-17-1hsjj-900.webp)

![Harubangne gift set box arranged for gifting](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-18-1jlh9-900.webp)

The colorful, playful dol hareubang madeleine packaging at Today Jeju is designed so cleanly that it's a hit whether you're giving it or receiving it..! A great, easy Jeju souvenir to hand out to family and friends after a trip :)

![Harubangne gift packaging designed as a Jeju souvenir](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-19-1ufnw-900.webp)

## Harubang Sand sets on display by the register

Besides the madeleine sets, Today Jeju also sells Jeju citrus and Udo peanut sandwich cookies, so if you're looking for something lighter and still very Jeju, it's an easy place to stop and pick up a gift!!

![Jeju citrus and Udo peanut Harubang Sand cookies on display](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-20-1dn4u-900.webp)

![Today Jeju products displayed by the checkout counter](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-21-ln2jl-900.webp)

The products laid out by the register were so colorful and cute, haha.

## Buying the Harubangne 8-flavor gift set, one of each flavor

I bought the Harubangne 8-flavor gift set for ₩28,200, picking one of each flavor so my family could try them all!

![Harubangne 8-flavor gift set with one of each flavor picked out](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-22-1grxc-900.webp)

Besides dessert gifts, Today Jeju also sold a variety of Jeju-themed goods, and they weren't the usual generic souvenirs, which made them extra cute :) The wind chimes were especially pretty — I almost bought one for myself >.<

![Corner of Today Jeju selling Jeju-themed goods](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-23-14r85-900.webp)

![Jeju landscape-themed wind chime hanging in the store](https://img.superchart.com/images/oneuljeju-shilla-duty-free-hareubang-madeleine/oneuljeju-shilla-duty-free-hareubang-madeleine-24-tv21z-900.webp)

## Why Today Jeju works as a last-day stop on a Jeju trip

Today Jeju is a great Jeju souvenir spot for gifting, and since it's near Jeju Airport, it's easy to stop by on the last day of your trip without any hassle :) The packaging is pretty and clean, and everything is individually wrapped, so it would also work well as an office gift! If you're looking for Jeju dessert souvenirs, I'd say skip the usual generic Jeju gifts and go for something distinctive and tasty like the dol hareubang madeleines instead.

## Where it is

- Today Jeju Shilla Duty Free Shop Jeju Branch (오늘제주 신라면세점 제주점)
- 69 Noyeon-ro, 1st floor, Jeju-si, Jeju-do, South Korea
- 제주특별자치도 제주시 노연로 69 1층
- 33.4862606, 126.4875449
- Google Maps: https://www.google.com/maps/search/%EC%98%A4%EB%8A%98%EC%A0%9C%EC%A3%BC%20%EC%8B%A0%EB%9D%BC%EB%A9%B4%EC%84%B8%EC%A0%90%20%EC%A0%9C%EC%A3%BC%EC%A0%90/@33.4862606,126.4875449,17z

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