# Fig toast brunch at Jam Jam, a cozy Hongdae café - By Boram (https://superchart.com/en/@cafe-bookmark-3/) - Written Sep 7, 2026 - Local places › Cafés › Mapo, Seoul - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@cafe-bookmark-3/yeonnamdong-fig-toast-brunch-jamjam/ - Also in: [한국어](https://superchart.com/ko/@cafe-bookmark-3/yeonnamdong-fig-toast-brunch-jamjam/index.md) ## In short Jam Jam is a brunch and dessert café in Mapo, Seoul. I had seasonal fig toast, a vanilla milkshake, and iced Americano in its cozy setting. A lovely pick for brunch with friends or a dog-friendly date. ## Good to know - **Address**: 1F, 33-19 Donggyo-ro 38-gil, Mapo-gu, Seoul, South Korea - **Parking**: Nearby public parking is recommended - **Hours**: Daily 10:00–21:00 *as written by the visitor on Sep 7, 2026* ## A cozy brunch café in an alley near Hongik University Station I finally had plans near Hongdae over the weekend, so I spent ages wondering where to go! I headed toward Yeonnam-dong, and the weather was absolutely gorgeous too, haha. I’d wanted to visit this place for ages, so I arrived full of excitement! It’s tucked cozily between the alleys, which made finding it part of the fun 🙋🏻 It’s near Hongik University Station, so it was really easy to reach on foot. It’s a little way into an alley, but even on my first visit, I found the way easily. ![Jam Jam café exterior near Hongik University Station](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-01-1w2iz-900.webp) The exterior had such a warm, cute feel from the start—I loved it right away. - Address: 1F, 33-19 Donggyo-ro 38-gil, Mapo-gu, Seoul, South Korea - Parking: Nearby public parking is recommended - Hours: Daily 10:00–21:00 ## An interior that was perfect for chatting with friends ![Jam Jam café entrance and interior atmosphere](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-02-alt9f-900.webp) When I stepped inside, the cozy interior welcomed me so warmly. ![Cozy interior at Jam Jam café](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-03-141by-900.webp) ![Cute interior space at Jam Jam café](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-04-151d1-900.webp) ![Table area at the Jam Jam brunch café](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-05-178ek-900.webp) ![Jam Jam café seating that is good for conversation](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-06-1197f-900.webp) The tables were laid out comfortably too, making it just right for a chat. It was the perfect space to sit side by side with a friend and enjoy delicious brunch, haha. It’s cute yet atmospheric, so it would be ideal for a date too ✨ ## Choosing brunch and dessert menu items ![Menu selection area at Jam Jam café](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-07-cxrxu-900.webp) After taking a seat, I slowly looked through the menu and chose carefully. The staff were kind and helped me out, so I could finish ordering in a great mood. I was very happy with the easygoing system that let me choose what I wanted. ![Brunch and dessert menu at Jam Jam](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-08-1mtdq-900.webp) There were so many brunch and dessert options that I couldn’t take my eyes off the menu. Wow ✨ The prices weren’t too steep, and everything was well put together, so I spent a long time deciding what to have. From signature desserts to refreshing drinks, there were truly lots of choices. I was already drooling before our order even arrived, haha. ## Seasonal fruit toast piled high with figs ![Seasonal fruit toast topped with figs](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-09-yp9u1-900.webp) The seasonal fruit toast finally arrived, and its appearance alone grabbed my attention. It was generously topped with heaps of fresh figs, and I couldn’t help but gasp just looking at it. Wow 🍐 The bread was amazingly crisp on the outside and moist inside. ![Seasonal fruit toast with a crisp outside and moist inside](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-10-v4eda-1200.webp) The sweet, smooth flavors filled my mouth—I thought I was going to lose my mind, haha. ## Sweet drinks that paired beautifully with the toast ![Vanilla milkshake ordered with toast](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-11-33jim-900.webp) The vanilla milkshake I chose to go with the toast was amazing too. ![Sweet and smooth vanilla milkshake](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-12-rkh13-900.webp) Its sweet, smooth finish was an absolutely perfect match for the sweet toast. Wow 🥹 ![Brunch spread with toast and drinks](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-13-s5k24-900.webp) ![Iced Americano with brunch](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-14-6ik2b-900.webp) The iced Americano, served nice and cold, cleansed my palate perfectly! The portion was generous and the flavors were nicely balanced, so I finished every last drop, haha. ## A Yeonnam-dong brunch spot I want to revisit with my dog The taste, portions, and cozy atmosphere all came together perfectly. The quality was excellent for the price, so I can confidently recommend it to people around me ✨ Enjoying a leisurely, delicious brunch in the middle of the busy city felt like pure healing! ![Cozy brunch time at Jam Jam](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-15-1qh6u-900.webp) It felt so satisfying to have had a perfect brunch time with no misses for once, haha. ![Dog-friendly brunch café Jam Jam](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-16-qs1rt-900.webp) The next time I come to Yeonnam-dong, I really want to return with my precious dog. It’s perfect as a date course and just as great for coming to chat away with friends ✨ If you’re craving a delicious brunch this weekend, definitely stop by at least once. ![Brunch visit to Jam Jam in Yeonnam-dong](https://img.superchart.com/images/yeonnamdong-fig-toast-brunch-jamjam/yeonnamdong-fig-toast-brunch-jamjam-17-1s26c-900.webp) ## Where it is - Jam Jam (잼잼) (잼잼) - B1, 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul, South Korea - 서울특별시 마포구 성미산로29길 24 지하1층 - 37.565055, 126.9223616 - Google Maps: https://www.google.com/maps/search/%EC%9E%BC%EC%9E%BC/@37.565055,126.9223616,17z --- Superchart · https://superchart.com/en/@cafe-bookmark-3/yeonnamdong-fig-toast-brunch-jamjam/ · https://superchart.com/llms.txt