# Two-floor discount store near Seohae District Office: On Saenghwal - By Gaeul (https://superchart.com/en/@canvas-tote/) - Written Sep 8, 2026 - Updated Sep 14, 2026 - Local places › Shopping › Seohae, Incheon - Sponsored: This post was written as part of a paid store visit sponsorship. - English edition: https://superchart.com/en/@canvas-tote/onsaenghwal-group-buy-character-goods/ - Also in: [한국어](https://superchart.com/ko/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) · [日本語](https://superchart.com/ja/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) · [简体中文](https://superchart.com/zh-cn/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) · [繁體中文](https://superchart.com/zh-tw/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) · [Tiếng Việt](https://superchart.com/vi/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) · [ไทย](https://superchart.com/th/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) · [Bahasa Indonesia](https://superchart.com/id/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) · [Bahasa Melayu](https://superchart.com/ms/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) · [Español](https://superchart.com/es/@canvas-tote/onsaenghwal-group-buy-character-goods/index.md) ## In short On Saenghwal is a two-floor discount home goods store one minute on foot from Seohae District Office Station in Incheon. Floor 1 covers fashion, cosmetics and character stationery while floor 2 holds group-buy groceries, kitchenware, car and pet supplies, including a tray of jumbo eggs for ₩9,300 and cheap frozen dumplings. Recommended for anyone who wants to handle household shopping and grocery group-buys in one trip. ## Good to know - **Address**: 57 Tagok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1F & 2F) - **Hours**: Mon–Sun, 9:30–22:00 - **Location**: 1-minute walk from Seohae District Office Station (formerly Seogu District Office Station) - **Store layout**: Floor 1: fashion, stationery/fancy goods, cosmetics / Floor 2: household, kitchen, car, pet supplies - **Group-buy example**: Tray of jumbo eggs, ₩9,300 - **Character goods price range**: Almost nothing over ₩5,000 *as written by the visitor on Sep 8, 2026* On Saenghwal is a household goods store in Seohae, Incheon, with tons of character toys too. ![Main image of On Saenghwal, a household goods store in Seohae, Incheon](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-01-co2ep-1200.webp) - 🏠 On Saenghwal - 📍 57 Tagok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1F & 2F) - 🕖 Mon–Sun, 9:30–22:00 ## One minute from Seohae District Office Station — what is On Saenghwal? ![Exterior of On Saenghwal near Seohae District Office Station](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-02-1j9li-900.webp) ![Entrance to On Saenghwal on floors 1 and 2 of Seonmin Building](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-03-12qh5-900.webp) You know Incheon's Seo-gu district got renamed Seohae-gu, right? Near the old Seogu District Office Station — now Seohae District Office Station — there's a household goods store I genuinely go to all the time, haha! It's called On Saenghwal, and it's just a minute's walk from the station. They carry practically everything, in so many varieties, and the prices somehow feel cheaper than online, so I end up buying most of my household stuff, office supplies and fancy stationery here! It's a big discount store spread across the 1st and 2nd floors of the building, and I lost track of time browsing — let me introduce On Saenghwal. ![On Saenghwal's group-buy information corner](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-04-esbfn-900.webp) ## A tray of jumbo eggs for ₩9,300 through group-buy They also run group-buys here, selling food at really low prices, so I always jump into the group-buy chat room to grab things cheap. These days egg prices are basically ₩10,000+ as a baseline, but they were selling a tray of jumbo eggs for ₩9,300, along with plenty of other groceries — worth keeping in mind! ![Groceries displayed in On Saenghwal's fridge](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-05-1dxq1-900.webp) ![Refrigerated food marked as group-buy reserved items](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-06-1axha-900.webp) In the fridge, some food you can just grab and buy right away, while items marked "reserved" are only for people who reserved them in the group-buy chat. The food here is genuinely cheap too, so I come often — this time I picked up some really cheap dumplings! Don't assume it's just household goods here — make sure to check out this food section too. ![Interior shelves on On Saenghwal's first floor](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-07-29hfa-900.webp) ![View of the first-floor fashion and character stationery corner](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-08-gtv0h-900.webp) ## Floor 1 — fashion and character stationery First, here's the first floor — mostly fashion items and character stationery. All the household goods are on the huge second floor, so take your time and browse the first floor at leisure. ![Display shelf with hairpins and accessories](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-09-u4w07-900.webp) ![Fashion goods corner with hats and bags on display](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-10-uk48e-900.webp) ![Pouches and travel items on display](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-11-1fb4f-900.webp) Hairpins, hats, bags, pouches — personally, I find this place has more unusual items and cheaper prices than chain household goods stores, so I do most of my shopping here. I've also got a trip to Southeast Asia coming up, and they had so many travel items that were great to pick up. A lot of things were cheaper than buying online, so after comparing prices I just ended up buying everything at On Saenghwal. ![Shelf of shampoo and bathroom items](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-12-1jzz2-900.webp) ![Discounted basics and makeup cosmetics corner](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-13-vu1q4-m-900.webp) ### From shampoo to makeup — the cosmetics corner I mentioned the first floor is heavy on beauty items, right? There's shampoo, rinse and other bathroom items, plus basics like skin and lotion, all the way to makeup — so much cosmetics here! And it's all sold at discount prices, so the value is really good and I always end up browsing longer than planned. Oh, and my parents buy their hair dye here too! ![Stationery section toward the back of the first floor](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-14-1m1sk-900.webp) ### Character stationery and dolls — almost nothing over ₩5,000 Head further into the first floor and you'll find stationery — tons of character stationery here too, so it's fun to browse. I remember once seeing something I'd wanted from a claw machine, and I was shocked it was sold here for so much cheaper..! ![Display of character stationery and dolls](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-15-w0jad-900.webp) ![Corner with Chiikawa and other character merchandise](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-16-16ykj-900.webp) I've been seeing this Chiikawa?? character everywhere lately, and they have so much character merchandise it made my head spin!! But almost nothing here is over ₩5,000, the prices are really that low, so definitely check it out at least once~ Last May, I bought Children's Day gifts for my niece and nephew here cheap too! ## Floor 2 — group-buy products and household goods > Floor 2 ![Group-buy products displayed at the top of the stairs on floor 2](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-17-nno81-900.webp) ![Floor 2 shelf with group-buy price tags](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-18-tpz2i-900.webp) Go up to this floor and the variety gets even bigger — as soon as you climb the stairs, the group-buy products are right there. Since it's a group-buy, it felt even cheaper than usual, and beyond food you can also get kitchenware at group-buy prices. ![Group-buy kitchenware corner on floor 2](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-19-yzd1o-900.webp) ![Well-organized household goods shelves on floor 2](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-20-1yip3-900.webp) They're always running group-buys for things I've wanted to buy, so this is the place that comes to mind whenever I want to buy something cheap. There's so much stock, everything's organized well, and since it's a discount store, the discounts are so generous it never feels like a splurge!! ![Car and pet supplies corner](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-21-15wgs-900.webp) ![Kitchenware and electronics display toward the back of floor 2](https://img.superchart.com/images/onsaenghwal-group-buy-character-goods/onsaenghwal-group-buy-character-goods-22-g27yd-900.webp) Go further into the second floor and there's even more variety — car supplies, pet supplies, kitchenware, electronics and more. If you're looking for a discount household goods store in Incheon, I definitely recommend visiting On Saenghwal! ## Where it is - On Saenghwal (온생활) - 57 Tagok-ro, Seohae-gu, Incheon, South Korea (Seonmin Building, 1F & 2F) - 인천광역시 서해구 탁옥로 57 선민빌딩 1층,2층 - 37.5440002, 126.676054 - Google Maps: https://www.google.com/maps/search/%EC%98%A8%EC%83%9D%ED%99%9C/@37.5440002,126.676054,17z --- Superchart · https://superchart.com/en/@canvas-tote/onsaenghwal-group-buy-character-goods/ · https://superchart.com/llms.txt