# Sinnonhyeon study café with a 50%-off bagel chip 3-pack: Selecto - By Yoona Baik (https://superchart.com/en/@changcheon-slow-saucer/) - Written Sep 19, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This is a store visit review after receiving a complimentary experience from the business. - English edition: https://superchart.com/en/@changcheon-slow-saucer/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/ - Also in: [한국어](https://superchart.com/ko/@changcheon-slow-saucer/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/index.md) ## In short Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour study café in Seocho, Seoul, less than a 5-minute walk from Sinnonhyeon Station Exit 1, and it switches to unmanned service at night. The writer ordered a smoked salmon sandwich for 8,500 won and a mocha-bean americano, read for an hour, and bought bagel chips at 50% off — 3,700 won for three bags. Selecto Coffee Sinnonhyeon reads as a study-first café where you can sit for hours without feeling watched. ## Good to know - **Location**: 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, 1st floor (less than a 5-minute walk from Sinnonhyeon Station Exit 1) - **Hours**: Open 24 hours (staffed Mon–Fri 08:00–22:00, Sat–Sun 10:00–21:00; unmanned outside those hours) - **Parking**: No parking in front of the café; the nearest option is the paid Eongubi Public Parking Lot - **Amenities**: Group seating, takeout, delivery, Wi-Fi, separate men's/women's restrooms, printing - **Sandwiches (won)**: Chicken 7,000 / Ricotta cheese 7,500 / Smoked salmon 8,500 / Sweet pumpkin egg 7,000 / Light chicken 4,500 / Light ricotta cheese 5,000 / Light sweet pumpkin 4,500 / Egg mayo 5,000 / Ham cheese 4,500 - **Bakery (won)**: Whole chestnut bread 3,000 / Potato bread 3,500 / Sweet potato bread 3,000 / Corn bread 3,000 / Cheesecake 4,900 / Tiramisu 4,900 / Camembert cheese mousse 4,900 / Gateau chocolat 4,900 / Walnut carrot cake 6,900 / Mugwort cake 6,500 / Gateau black tea cake 9,600 / Gateau pistachio strawberry cake 8,000 / Chewy bagel 2,900 / Chewy bagel (blueberry) 3,200 / Salt bread 3,400 - **Bagel chips**: 50% off when you buy 3 bags — 3,700 won *as written by the visitor on Sep 19, 2026* Hi, it's Soop :) Today I visited a café near Sinnonhyeon Station that's great for studying — it runs 24 hours a day, switching to unmanned service at night. ☕️ It's Selecto Coffee ☕️ It's a station-adjacent café less than a 5-minute walk from Sinnonhyeon Station Exit 1, so it's easy to get to, and there's a wide variety of desserts to go with your coffee, so I really liked it and wanted to write it up! ![Exterior of Selecto Coffee Sinnonhyeon Branch near Sinnonhyeon Station](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-01-6ea20-900.webp) ## Where is Selecto Coffee Sinnonhyeon, and is there parking? Selecto Coffee Sinnonhyeon Branch is on the 1st floor at 31 Gangnam-daero 79-gil, Seocho-gu, less than a 5-minute walk from Sinnonhyeon Station Exit 1. That said, there's no parking right in front of the store — the nearest paid lot nearby is apparently Eongubi Public Parking Lot ㅠㅠ Such a big front yard~! ![Wide front yard outside Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-02-1k7om-900.webp) ![Area around the café entrance](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-03-mpk8r-900.webp) ![Drink menu board at Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-04-8dtli-900.webp) ## Drinks and the Sallydays salad and sandwich collaboration Americanos, lattes, bubble tea, frappes, smoothies — and even teas, ades, and juices! The drink menu alone was huge. There are also salads and sandwiches made in collaboration with Salleydays, so it's a great spot for a clean, light meal 😚 > 📍 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea, 1st floor / 🕖 Open 24 hours (staffed Mon–Fri 08:00–22:00, unmanned after / staffed Sat–Sun 10:00–21:00, unmanned after) / 🏬 Group seating, takeout, delivery, Wi-Fi, separate men's/women's restrooms There are set hours when staff are present and hours when they're not! ## Bakery prices at Selecto Coffee Sinnonhyeon Here's the bakery lineup! Whole chestnut bread 3,000 / potato bread 3,500 / sweet potato bread 3,000 / corn bread 3,000 / cheesecake 4,900 / tiramisu 4,900 / camembert cheese mousse 4,900 / gateau chocolat 4,900 / walnut carrot cake 6,900 / mugwort cake 6,500 / gateau black tea cake 9,600 / gateau pistachio strawberry cake 8,000 / chewy bagel 2,900 / chewy bagel (blueberry) 3,200 / salt bread 3,400 So many sweet slice cakes, and everything from mini breads to bagels and salt bread 🥖🍞🥐 — sweet desserts that go perfectly with a cup of coffee~! ![Slice cakes in the bakery display case](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-05-jm0rq-900.webp) ![Bread display with bagels and salt bread](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-06-bsbu0-900.webp) ![Dessert showcase with price tags](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-07-glbpd-900.webp) ## Sandwich lineup and light-version prices I was hungry, so I headed to the sandwich corner 🥪 Chicken sandwich 7,000 / ricotta cheese sandwich 7,500 / smoked salmon sandwich 8,500 / sweet pumpkin egg sandwich 7,000 / light chicken sandwich 4,500 / light ricotta cheese sandwich 5,000 / light pumpkin sandwich 4,500 / egg mayo sandwich 5,000 / ham cheese sandwich 4,500 There are regular sandwiches and light versions, so you can choose depending on how hungry you are that day! Since I was extra hungry, I went with the heaviest option — the smoked salmon sandwich! ![Refrigerated case with Salleydays sandwiches](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-08-104bt-900.webp) ![Packaged smoked salmon sandwich chosen for purchase](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-09-1lorp-900.webp) ## Two kiosks and the bagel chip 3-pack at 50% off Selecto Coffee Sinnonhyeon has two kinds of kiosks. One for ordering when staff are on duty, and another for the unmanned hours! ![Ordering kiosk used during staffed hours](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-10-1pu8z-900.webp) ![Ordering kiosk used during unmanned hours](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-11-1g1td-900.webp) They were also selling bagel chip snacks like this. Buy 3 bags and get 50% off, so I got them for 3,700 won haha ![Bagel chip snack corner with 3-pack discount sign](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-12-1s5c6-900.webp) ![Bagel chip display shelf](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-13-1fdk8-900.webp) ## Study seats, group tables and the print zone Now let's look inside! First, small tables for two caught my eye, and there were also sofa seats for solo study-café folks. There were outlets on the walls too, perfect for a bit of laptop work or charging your phone haha ![Two-person tables and sofa seating for solo studying](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-14-1jboa-900.webp) ![Seats near a wall outlet](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-15-m7u79-900.webp) There's also a wide space like this where groups can sit together! The interior was clean and the lighting was bright, which I liked. There were actually quite a few people studying or working. ![Print zone set up inside the café](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-16-m7ite-900.webp) Ahh, a café with printing. I've never seen a café like this before — if you need to print something for work or an assignment, you can take care of it right on the spot at Selecto Coffee ## Smoked salmon sandwich, 8,500 won, with a mocha-bean americano The nutty mocha-bean americano I ordered! And the smoked salmon sandwich 🥪 ![Americano and smoked salmon sandwich on the table](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-17-o2py8-900.webp) ![A cup of mocha-bean americano](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-18-xh3yi-900.webp) Lately I've come to really like a light americano over something heavier ☕️🤎 I prefer nutty beans without acidity over ones with, so I went with the mocha bean! ![Close-up of the iced americano](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-19-mahvl-900.webp) ![Unwrapped smoked salmon sandwich](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-20-z0ktx-900.webp) Look at that color on the smoked salmon sandwich ⸝⸝ʚ̴̶̷̆ ̯ʚ̴̶̷̆⸝⸝ Cabbage, green leaf lettuce, smoked salmon, cherry tomatoes, and a generous amount of sauce, all packed into — get this!! — a ciabatta bread sandwich. ![Cross-section of the ciabatta bread filled with salmon and vegetables](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-21-ol2rk-900.webp) ![Sandwich showing smoked salmon and cherry tomatoes](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-22-98c6v-900.webp) ![Close-up of the sandwich fillings](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-23-q4cdu-900.webp) The colors are so pretty I kept staring at it.. It'd been a while since I'd had salmon, so this was perfect timing. The combination of soft salmon, bread, and vegetables was so good! At first I planned to eat just one half and save the rest, but after one bite I just shoved both halves into my mouth .. 😚 ![Sandwich and americano together on the table](https://img.superchart.com/images/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips-24-8ky3m-1200.webp) ## Is Selecto Coffee Sinnonhyeon good for reading alone? The combination of fresh vegetables and salmon was so good that it was gone from my stomach in under 10 minutes .. and in between, a sip of that nutty americano ☕️🤎 I knew Selecto Coffee existed as a chain, but this was my first time visiting the Sinnonhyeon branch! After finishing the sandwich, I read a book for an hour too haha. Since it's a café made for studying, nobody minded how long I stayed, so I was able to relax comfortably. Hehe — had a good rest, and I'll come back again! ## Where it is - Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페) - 31 Gangnam-daero 79-gil, Seocho-gu, Seoul, South Korea, 1st floor - 서울특별시 서초구 강남대로79길 31 1층 - 37.5044637, 127.0225839 - Google Maps: https://www.google.com/maps/search/%EC%85%80%EB%A0%89%ED%86%A0%EC%BB%A4%ED%94%BC%20%EC%8B%A0%EB%85%BC%ED%98%84%EC%A0%90%2024%20%EC%98%A4%ED%86%A0%EB%B8%8C%EB%A3%A8%20%EC%B9%B4%ED%8E%98/@37.5044637,127.0225839,17z --- Superchart · https://superchart.com/en/@changcheon-slow-saucer/seleto-coffee-sinnonhyeon-salmon-sandwich-bagel-chips/ · https://superchart.com/llms.txt