# Fresh fig cake for a family birthday at a Seocho café: Chef Cho - By Chorok (https://superchart.com/en/@choosing-a-dish-4/) - Written Sep 12, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@choosing-a-dish-4/gangnam-fig-pistachio-cake-chefjo/ - Also in: [한국어](https://superchart.com/ko/@choosing-a-dish-4/gangnam-fig-pistachio-cake-chefjo/index.md) ## In short Chef Cho Shinsegae Department Store Gangnam is a dessert café in Seocho, Seoul, right by the entrance to Sweet Park. I chose the ₩58,000 Fig Pistachio No. 1 cake for my dad’s birthday, and its generous fresh figs and deeply nutty pistachio flavor exceeded expectations. Verdict: I’d happily choose the No. 1 size again for another celebration. ## Good to know - **Address**: 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea (서울 서초구 신반포로 176 신세계백화점강남점 B1) - **Hours**: 10:30–20:00; Fri, Sat, Sun, and public holidays 10:30–20:30 - **Fig Pistachio**: No. 1 ₩58,000 / Mini ₩45,000 - **Peach Berry**: No. 1 ₩53,000 / Mini ₩39,000 - **Real Mango Rose**: No. 1 ₩56,000 / Mini ₩39,000 - **Chocolate Whole Strawberry**: No. 1 ₩56,000 / Mini ₩41,000 - **Pistachio Forest**: No. 1 ₩56,000 / Mini ₩43,000 - **Dark Chocolate Forest**: Mini ₩39,000; slice ₩9,800 - **Cake slices**: Fig Pistachio, Fig Crêpe, Sebit Crêpe ₩12,000; Real Mango Fresh Cream, Real Strawberry Fresh Cream ₩9,800; Matcha Chocolate Strawberry ₩11,000 - **Insulated bag**: ₩2,500 - **Best-before period**: 2 days when refrigerated *as written by the visitor on Sep 12, 2026* It was my dad’s birthday, so I went to Shinsegae Gangnam to buy a cake!! Sweet Park has sooo many cakes and desserts, but among them‼️ I visited Chef Cho Shinsegae Department Store Gangnam, which is known for piling on loads of fresh fruit. Tiny spoiler: it was seriously ridiculously delicious,,,💖 ![Fresh fruit cakes at Chef Cho Shinsegae Department Store Gangnam](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-01-1g77m-1200.webp) > 📍176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea (서울 서초구 신반포로 176 신세계백화점강남점 B1) > ⏰10:30–20:00 > Fri/Sat/Sun/public holidays 10:30–20:30 ## How to Get to Sweet Park I always get confused about how to get to Sweet Park haha,,, (I’m the person who gets lost every time). ![Subway station directions toward Sweet Park](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-02-19lz3-900.webp) For the fastest route to Sweet Park from the subway station, look for Exits 2 or 7! ![Route to Sweet Park from Exits 2 and 7](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-03-n88su-900.webp) As soon as you come up, head in toward the ABC Mart in front of you! ![Direction to Sweet Park in front of ABC Mart](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-04-16q9p-900.webp) ![Direction to the Shinsegae Department Store entrance in front of ABC Mart](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-05-xx0gp-900.webp) Once you enter Shinsegae, Sweet Park is right there!! This route is what I recommend because you’ll immediately reach the area with the most dessert pop-ups. ![Sweet Park entrance at Shinsegae Department Store Gangnam](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-06-z0a9m-900.webp) Chef Cho is right in front of the Sweet Park entrance I mentioned above, so it was easy to find. The place that is clearly overflowing with cakes is Chef Cho!! ![Chef Cho cake display in front of the Sweet Park entrance](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-07-1yz1w-900.webp) It looks like it was also featured as one of the four cake kings on Master of Living!! ![Information sign about Chef Cho cakes](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-08-5jyd7-900.webp) I prefer dairy whipped cream because it tastes much cleaner than non-dairy cream, and the sign said it uses 100% dairy whipped cream! (Love that~) The best-before period is two days when refrigerated, so keep that in mind. Cakes lined up everywhere✨ Every single one looked unreal, and my eyes were darting all over the place!! They all looked delicious, so I stood there debating for ages before finally choosing one haha. ## Chef Cho Whole Cake and Slice Cake Prices ### Whole Cakes ![Chef Cho whole cake display](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-09-xze1x-900.webp) ![Chef Cho whole cake varieties](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-10-1xh6w-900.webp) Peach Berry No. 1/Mini: ₩53,000/₩39,000 Real Mango Rose No. 1/Mini: ₩56,000/₩39,000 ![Peach Berry and Real Mango Rose whole cakes](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-11-1iomg-900.webp) ![Fig Pistachio and other whole cakes](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-12-u2fg0-900.webp) Fig Pistachio No. 1/Mini: ₩58,000/₩45,000 Chocolate Whole Strawberry No. 1/Mini: ₩56,000/₩41,000 Pistachio Forest No. 1/Mini: ₩56,000/₩43,000 Dark Chocolate Forest Mini: ₩39,000 ![Chef Cho whole cake price information](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-13-1ktlc-900.webp) ### Cake Slices - Fig Pistachio ₩12,000 - Fig Crêpe ₩12,000 - Dark Chocolate Forest ₩9,800 - Real Mango Fresh Cream ₩9,800 - Matcha Chocolate Strawberry ₩11,000 - Sebit Crêpe ₩12,000 - Real Strawberry Fresh Cream ₩9,800 It seems like the menu changes depending on the fruit in season! ![Chef Cho cake slices and packaging information](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-14-md1ux-900.webp) ## Cake Packaging and Insulated Bag When you buy one, they package it like this so it’s easy to carry! (A small ice pack is included inside as standard.) My travel time was under an hour, so I didn’t get a separate insulated bag, but it seems they recommend adding one if it’ll take over an hour! The insulated bag is an extra ₩2,500, just so you know. ## How the Fig Pistachio No. 1 Cake Tastes ✔️Fig Pistachio No. 1 (₩58,000) ![Packaged Fig Pistachio No. 1 cake](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-15-nj936-900.webp) I debated between mango and this one, then picked Fig Pistachio! As someone who had been obsessed with Dubai chewy cookies for a while, I guess pistachio was calling my name? haha. It looked so pretty the moment I saw it, so I was beyond satisfied🤍 My family all went “wow!” the second they saw it. ![Pistachio cake topped with figs](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-16-z8zjl-900.webp) The amount of figs is actually insaneㅠㅠㅠ The entire top is figs, so you can’t see the cake at all—I’m lying down right here as a total fig fanatic,,,🤍 And the fruit is incredibly fresh…! There wasn’t a single mushy spot, and it was super sweet >< ![Cake cross-section filled with figs](https://img.superchart.com/images/gangnam-fig-pistachio-cake-chefjo/gangnam-fig-pistachio-cake-chefjo-17-39fz5-900.webp) Even in the cross-section, the inside is packed full of figs, so the amount of fruit is seriously amazing!! But the even crazier part is that the pistachio tastes like the real, real ingredient. No artificial flavor at all (I absolutely hate Baskin-Robbins pistachio flavor, hoho). It had such a solid pistachio flavor that I can’t even imagine how much went into it—pure nuttiness!! But it didn’t have that dry quality nuts can have; it was just smoothly nutty? And it wasn’t rich in a cloying way at all, just insanely tasty. It’s the best cake I’ve had lately,,, I kept thinking how glad I was that I got the No. 1 instead of the mini haha. I would 100% revisit for another special occasion〰️ It’s an 11 out of 10✨ ## Where it is - Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점) - 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea (서울 서초구 신반포로 176 신세계백화점강남점 B1) - 서울특별시 서초구 신반포로 176 신세계백화점강남점B1 - 37.5043657, 127.0042308 - Google Maps: https://www.google.com/maps/search/%EC%89%90%ED%94%84%EC%A1%B0%20%EC%8B%A0%EC%84%B8%EA%B3%84%EB%B0%B1%ED%99%94%EC%A0%90%20%EA%B0%95%EB%82%A8%EC%A0%90/@37.5043657,127.0042308,17z --- Superchart · https://superchart.com/en/@choosing-a-dish-4/gangnam-fig-pistachio-cake-chefjo/ · https://superchart.com/llms.txt