# Daejeon hair salon tone-down dye for swim-faded brown: Project Lure - By Hyeonju (https://superchart.com/en/@chungcheong-powder-case/) - Written Sep 5, 2026 - Local places › Hair & beauty salons › Yuseong, Daejeon - Sponsored: This visit was made with a service provided by the salon. - English edition: https://superchart.com/en/@chungcheong-powder-case/project-lure-sangdae-dong-tone-down-color/ - Also in: [한국어](https://superchart.com/ko/@chungcheong-powder-case/project-lure-sangdae-dong-tone-down-color/index.md) ## In short Project Lure is a hair salon in Sangdae-dong, Yuseong-gu, Daejeon, tucked at the back of the ground floor of a Paik's Coffee. Patchy brown hair faded by swimming was evened out with a tone-down dye matched to the root color, priced at 159,000 won for a tone-down with no length surcharge and booked at 99,000 won during a discount event. One designer at Project Lure handled everything from color to blow-dry, in a salon with three-way mirrors and massage-chair shampoo seats. ## Good to know - **Location**: 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon — at the back of the ground floor of Paik's Coffee - **Nearby landmarks**: Near Triple City Complex 5 and Halla Vivaldi apartments - **Parking**: Lot between the Sangdae-dong Daiso and Paik's Coffee; underground parking is tight - **Service**: Tone-down dye matched to the root color - **Price**: Tone-down with no length surcharge 159,000 won → booked at 99,000 won during a discount event - **Booking**: Naver Reservations - **Drinks**: Coffee, tea, juice, non-alcoholic beer - **Price reference**: ₩159,000 ≈ $118 · ₩99,000 ≈ $73.5 (2026-09-15) *as written by the visitor on Sep 5, 2026* This is a record of my tone-down dye at Project Lure, a hair salon in Sangdae-dong. ![Hair after the tone-down dye at Project Lure, Sangdae-dong salon](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-01-6emgb-1200.webp) ![Wide shot related to the tone-down dye at Project Lure](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-02-1g4kr-900.webp) ## Why swim-faded brown hair called for a tone-down dye I went to Project Lure in Sangdae-dong to finally clean up my patchy, faded hair color after swimming ruined it. I'd been keeping the brown dye that suits me for almost half a year, but touching up the roots got too annoying, so this time I decided to do a tone-down instead! The weather was getting cooler too, so it felt like a perfect autumn dye job. ![Exterior entrance of Project Lure in Sangdae-dong](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-03-6pmdz-900.webp) ![Directions to Project Lure inside the ground floor of Paik's Coffee](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-04-z2qf6-m-900.webp) ## Where is Project Lure in Sangdae-dong, and where do you park? Project Lure in Sangdae-dong is near Triple City Complex 5 and Halla Vivaldi. For parking, use the lot between the Sangdae-dong Daiso and Paik's Coffee. The underground parking is a bit tight, so if you're a new driver, just park on the street! The salon itself is tucked inside the ground floor of Paik's Coffee. > Project Lure ## Tone-down dye price at Project Lure and how to book The prices were posted both on Naver Place and right outside the store, so it was easy to check before visiting. I booked through Naver Reservations ahead of time with a specific artist assigned. As it happened, the tone-down dye was on a discount event. (Tone-down with no added length is normally ₩159,000, but I booked it for ₩99,000.) ![Service price list posted outside Project Lure](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-05-w2wzz-900.webp) ## Inside Project Lure: three-way mirrors and seating The inside of Project Lure felt like a trendy, upscale showroom. I arrived a bit early for my appointment and waited comfortably in the waiting area. ![Showroom-like interior of Project Lure](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-06-1rkfx-900.webp) ![Waiting seats and interior atmosphere at Project Lure](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-07-bb2ur-900.webp) Women's hair, especially perms and dyes, can take a long time, so the salon environment really matters — and overall it was spacious and clean, which I loved. Being spacious meant it never felt cramped... the seats were spaced well apart, which made the service comfortable too. ![Widely spaced service seats at Project Lure](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-08-1hhwx-m-774.webp) ## Hair condition and consultation before the color service Before photo. My hair at the time was a slightly messy, faded brown from frequent dyeing. It's a hush cut, but since I hadn't styled it, it looked even messier. ![Faded brown hush cut before the tone-down dye](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-09-sy8b7-900.webp) ![Before condition showing patchy, faded hair](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-10-1udgt-900.webp) It hadn't been long since my last full dye, but because of swimming, the color faded quickly and looked patchy all over. Before starting the tone-down, we had a hair consultation. After some back and forth, we decided to go with a tone-down matched to the root color!! ![Hair consultation before the tone-down dye](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-11-1f50q-m-900.webp) The mirror was three-sided, so it was great for checking my hair from multiple angles. Left, right, and front views were all clearly visible. ![Pre-dye hair reflected in the three-sided mirror](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-12-1u65q-900.webp) ## How the tone-down dyeing process went Before dyeing, they carefully covered my ears. ![Ears wrapped and protected before dyeing](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-13-chpzx-900.webp) ![Careful application of the tone-down dye](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-14-1og5c-m-900.webp) The dye was applied extremely thoroughly and carefully. I usually prefer not to chat during salon services and just sit quietly through it, and the stylist picked up on that and created a comfortable atmosphere. Thanks to that, I got to relax and heal a bit while getting my hair dyed. ![Drink served while waiting for the dye](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-15-1xjt5-900.webp) ### Drinks and snacks while you wait While I waited for the dye to set, they brought over drinks — coffee, tea, juice, even non-alcoholic beer. Such a thoughtful touch from Project Lure in Sangdae-dong. ![Snack provided by Project Lure](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-16-1dw2i-900.webp) Given the overall price point is a bit higher, the snacks they give you are also genuinely tasty. ![Snacks and drinks set out during the wait](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-17-aoztr-900.webp) ![Luxurious shampoo room at Project Lure](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-18-1u2xs-900.webp) ## Shampoo room and scalp massage at Project Lure After some time passed and they checked the dyed hair, I went into the shampoo room — which was also super luxurious. It even had a massage chair, so it felt refreshing from scalp to body. ![Scalp massage in the shampoo chair with massage function](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-19-16o0u-900.webp) The scalp massage they gave me was so, so refreshing! ![Finishing the blow-dry after dyeing](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-20-1cwb5-m-900.webp) ![Blow-dry styling matched to the hush cut](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-21-25s9u-m-900.webp) ## Hush cut blow-dry and the tone-down before and after The blow-dry was done stylishly too. From dye to blow-dry, the same designer handled everything from start to finish. ![Finished hair after the tone-down dye and blow-dry](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-22-1cic5-900.webp) I loved the blow-dry too with this tone-down dye. They styled it beautifully to match my current hush cut. My hair was already pretty damaged so I was worried, but maybe the dye itself was good quality — because instead my hair actually felt even glossier and bouncier. ![Before-and-after comparison of the tone-down dye](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-23-hp7n9-900.webp) ![Glossy, bouncy hair after the dye](https://img.superchart.com/images/project-lure-sangdae-dong-tone-down-color/project-lure-sangdae-dong-tone-down-color-24-3l6g6-900.webp) The before-and-after photos show a huge difference. With the tone-down, my hair definitely looked healthier. It's so much cleaner-looking. A great choice right before the upcoming holidays! The stylist at Project Lure, this Sangdae-dong hair salon, was careful and skilled! Come get a tone-down dye for autumn at this upscale, trendy salon. ## Where it is - Project Lure (프로젝트루어) - 34 World Cup-daero 316beon-gil, Yuseong-gu, Daejeon, South Korea - 대전광역시 유성구 월드컵대로316번길 34 - 36.3467113, 127.3350943 - Google Maps: https://www.google.com/maps/search/%ED%94%84%EB%A1%9C%EC%A0%9D%ED%8A%B8%EB%A3%A8%EC%96%B4/@36.3467113,127.3350943,17z --- Superchart · https://superchart.com/en/@chungcheong-powder-case/project-lure-sangdae-dong-tone-down-color/ · https://superchart.com/llms.txt