# Hongdae pancake café where peach sold out before Chuseok: Think Fruit

- By Iseul (https://superchart.com/en/@cup-and-plate/)
- Written Sep 21, 2026
- Local places › Cafés › Mapo, Seoul
- Sponsored: This visit was sponsored by the business.
- English edition: https://superchart.com/en/@cup-and-plate/hongdae-souffle-pancake-fig-thinkfruit/
- Also in: [한국어](https://superchart.com/ko/@cup-and-plate/hongdae-souffle-pancake-fig-thinkfruit/index.md)

## In short

Think Fruit is a seasonal-fruit soufflé pancake café on Wausan-ro 29-gil near Hongik University Station in Mapo, Seoul. With the peach pancake sold out just before Chuseok, the order was a fig soufflé pancake for 20,000 won and an iced Americano for 5,000 won, and the pancake cut apart the moment the knife touched it and melted like cotton candy. Think Fruit is a wide room with full-height windows, so the light is bright enough for photos at any table.

## Good to know

- **Location**: 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul (1st floor)
- **Fig soufflé pancake**: 20,000 won
- **Iced Americano**: 5,000 won
- **Parking**: No parking on site; use nearby lots through the Moduui Juchajang app
- **Seating**: Large room, fine for groups
- **Discount**: 2,000 won off when you save the shop on Naver
- **Restroom**: Outside the café, to the right
- **Price reference**: ₩20,000 ≈ $14.5 · ₩5,000 ≈ $3.6 (2026-09-22)

*as written by the visitor on Sep 21, 2026*

Think Fruit, the soufflé pancake café in Hongdae, near Hongik University Station

![Featured photo of the fig soufflé pancake at Think Fruit in Hongdae](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-01-1m4a6-966.webp)

## Where is Think Fruit, and can you park?

Think Fruit is a fruit dessert café on the first floor of 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, near Hongik University Station. The store is spacious and can seat groups, but there's no parking on site, so you'll need to park nearby using Modu's Parking.

## Inside Think Fruit: a wide room with full-height windows

![Interior of Think Fruit with good natural light](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-02-uxsfe-966.webp)

![View of the spacious Think Fruit café hall](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-03-1hvwc-966.webp)

I was searching pancakes on Naver, got hypnotized by the soufflé pancake visuals, and ended up at Think Fruit hahaha

![View near the entrance of Think Fruit](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-04-1bhge-966.webp)

Calm down and eat your strawberry

There are two Blue Ribbon marks on the wall! Already getting my hopes up ,,>.< And I was so surprised at how spacious the store is!!

![A section of Think Fruit with Blue Ribbon marks displayed](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-05-8mpyp-966.webp)

![White-toned tables and chairs placed along the window](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-06-nzv4y-966.webp)

Clean white-toned tables and chairs are prettily arranged along the windows. The light pouring in through the huge floor-to-ceiling windows is especially gorgeous.

![A seat lit by light streaming through the huge windows](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-07-1sqh4-966.webp)

Photos come out bright no matter where you sit, and it's perfect for chatting leisurely while enjoying dessert 👍

![A window seat taken in front of the blinds](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-08-mkfhc-966.webp)

We took a seat in front of the blinds, which softened the light a bit 😉

## The menu at Think Fruit, and the peach pancake sold out

So many desserts and drinks with visuals that make dessert lovers lose their minds,,, this place is heaven.

![Think Fruit's dessert and drink menu board](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-09-1jnzl-m-966.webp)

![Menu section listing the soufflé pancakes](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-10-4ttc4-966.webp)

Honestly, I had a specific item picked out in my mind before I even got there that day. It was Think Fruit's hugely popular peach pancake... but unfortunately, we happened to visit right before Chuseok (Korean harvest holiday) when peach orders were piling up, so it had already sold out ㅠㅠㅠ

![Store view with a sold-out notice for the peach pancake](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-11-8oziu-966.webp)

I really wanted to try it, so hearing it was sold out nearly brought tears to my eyes... but honestly, that disappointment gave me a solid excuse to come back again haha. The staff explained everything so kindly that it eased my disappointment, and I promised myself I'd come early next time, or time it for peach season, and definitely try that famous peach pancake!

![Area around Think Fruit's order counter](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-12-b3zcx-966.webp)

If you save the store or turn on notifications on Naver, you can get a whopping 2,000 won discount.

![Sign about the ₩2,000 discount for saving on Naver](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-13-1jlv1-966.webp)

The restroom is outside the store, to the right!

## Fig soufflé pancake, 20,000 won

![A plate of the seasonal fig soufflé pancake](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-14-1xwj0-966.webp)

Fig soufflé pancake / ₩20,000. A fig soufflé pancake bursting with the freshness of the season. Wow,,, how am I supposed to resist this visual.

![The fig soufflé pancake with an iced Americano](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-15-7urth-966.webp)

The iced Americano, ₩5,000, that's simply unmissable alongside the sweet soufflé pancake. Its clean, cold flavor with no sourness cuts right through the sweetness of the dessert and refreshes your palate.

![A glass of iced Americano](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-16-s31ca-966.webp)

So gorgeous, absolutely gorgeous,,✨ I was so moved the moment the plate arrived. On a large plate, seasonal fig slices are fanned out prettily like flower petals, topped with two fluffy, cloud-like soufflé pancakes, a mountain of soft whipped cream, and sweet vanilla ice cream.

![Plating of fig slices with whipped cream and vanilla ice cream](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-17-1dwdx-966.webp)

Cutting into it eagerly.

![Slicing the soufflé pancake with a knife](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-18-1bo7m-966.webp)

### What does the soufflé pancake taste like?

The moment the knife touched it, the incredibly soft, fluffy pancake sliced right open... seriously,,, it's insanely fluffy.

![Cross-section of the softly sliced soufflé pancake](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-19-wluk7-966.webp)

It's a visual straight out of a fairy tale,, the bread melts away like cotton candy the moment it hits your mouth.

![The soufflé pancake cut into bite-sized pieces](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-20-f4j1c-966.webp)

Topping it with the sweet, perfectly ripe fig flesh and eating it with the soft whipped cream and cool ice cream was so delicious I lost myself and just kept shoveling it in lol

![A pancake piece topped with fig flesh and whipped cream](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-21-1lqox-966.webp)

A magical soufflé pancake that keeps going in even though I'm already full from a meal. The fig's signature popping seeds and chewy fruit sweetness blend so well with the fluffy pancake that I honestly couldn't put my spoon down...

![The partially eaten fig soufflé pancake plate](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-22-1exjl-966.webp)

How do they make it this fluffy...? The inside of the bread is incredibly moist,,ㅠㅠㅠㅠ There's clearly a reason this place is so busy, it's ridiculously, insanely good. The taste and visuals make you forget you're on a diet.

![Close-up of the moist inside of the soufflé pancake](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-23-mv6yk-966.webp)

## Is Think Fruit worth a visit in Hongdae?

The fig soufflé pancake was far beyond my expectations and I kept gasping in admiration the whole time I ate. Truly, truly delicious. It's a great place to relax and heal, enjoying a melt-in-your-mouth soufflé pancake with a cold iced Americano in a pretty space. Next time, I'll definitely time my visit for when the peach pancake is in stock and finally try it!!!

![Final photo of the fig soufflé pancake at Think Fruit](https://img.superchart.com/images/hongdae-souffle-pancake-fig-thinkfruit/hongdae-souffle-pancake-fig-thinkfruit-24-rcdud-1200.webp)

## Where it is

- Think Fruit (띵크프룻)
- 14-12 Wausan-ro 29-gil, Mapo-gu, Seoul, South Korea
- 서울특별시 마포구 와우산로29길 14-12 1층
- 37.5553578, 126.9291914
- Google Maps: https://www.google.com/maps/search/%EB%9D%B5%ED%81%AC%ED%94%84%EB%A3%BB/@37.5553578,126.9291914,17z

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Superchart · https://superchart.com/en/@cup-and-plate/hongdae-souffle-pancake-fig-thinkfruit/ · https://superchart.com/llms.txt