# Hair salon in Jung-dong, Busan: reviving limp perm curls at Drapore

- By Eunbyeol K. (https://superchart.com/en/@cups-between-cities/)
- Written Sep 17, 2026
- Local places › Hair & beauty salons › Haeundae, Busan
- Sponsored: This is a record of a Hoyu clinic treatment received as a sponsored visit to Drapore Haeundae Jung-dong Branch.
- English edition: https://superchart.com/en/@cups-between-cities/haeundae-hair-salon-hoyu-clinic-curl-revival/
- Also in: [한국어](https://superchart.com/ko/@cups-between-cities/haeundae-hair-salon-hoyu-clinic-curl-revival/index.md)

## In short

Drapore Haeundae Jung-dong Branch is a hair salon on Jwadong-sunhwan-ro in Haeundae-gu, Busan, running a Shiseido clinic and mini spa alongside regular styling. After a build perm left the hair frizzy and flat, the Hoyu clinic for long hair cost 100,000 won and covered shampooing, step 1 and step 2 application, and a treatment scalp massage. The curls regained bounce and the dye color looked revived, making Drapore a satisfying last stop on a Busan trip.

## Good to know

- **Location**: Units 106 and 107, 1st floor, Central Medi Tower, 505 Jwadong-sunhwan-ro, Haeundae-gu, Busan
- **Getting there**: 1 minute from Jung-dong Station Exit 7, right next to Haeundae Station
- **Treatment received**: Hoyu clinic (long hair length, 100,000 won)
- **Pricing note**: Prices vary by stylist rank (director, team leader and so on); cut prices are reasonable too
- **Salon layout**: Two spaces split on either side within the same salon; where you get your care depends on the designer you book
- **Extras**: Shiseido clinic and mini spa on offer / drinks served (Americano)
- **Price reference**: ₩100,000 ≈ $72.5 (2026-09-18)

*as written by the visitor on Sep 17, 2026*

My hair had actually been in decent shape lately, but one build perm later I was left with a frizzy, stiff mess. On this Busan trip I'd already done hot springs and body scrubs for the rest of me — the only thing left was my sad, dry hair! So I made the Drapore clinic my final healing stop of the trip.

## Where is Drapore Haeundae Jung-dong Branch and how do you get there?

Drapore Haeundae Jung-dong Branch is on the 1st floor of Central Medi Tower, 505 Jwadong-sunhwan-ro, Haeundae-gu, Busan, just 1 minute from Exit 7 of Jung-dong Station. It's right next to Haeundae Station, making it a great spot to start or end a day of sightseeing.

![Exterior of Drapore Haeundae Jung-dong Branch near Jung-dong Station Exit 7](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-01-14fwz-900.webp)

![Entrance of Drapore Haeundae Jung-dong Branch on the 1st floor of Central Medi Tower](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-02-229pt-900.webp)

The salon is split into two sides — same salon, though which side you get cared for in seems to depend on your booked designer.

![View of Drapore Haeundae Jung-dong Branch split into two sides](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-03-11fxc-m-900.webp)

## Inside the salon and what the Drapore clinic costs

Drapore Haeundae Jung-dong also runs a Shiseido clinic and mini spa, so they seem to mainly use Shiseido products — instant trust boost!

![Shiseido clinic products displayed at Drapore Haeundae Jung-dong Branch](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-04-1pukc-900.webp)

The salon being split into two spaces gives it a cozy, private feel.

![Cozy, private seating inside the salon](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-05-rkwc1-900.webp)

The warm yellow lighting and white-toned interior made the whole treatment time feel relaxing.

![Salon interior with yellow lighting and white-toned decor](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-06-1y3kg-900.webp)

Prices vary a bit depending on rank — director, team leader, and so on — and cut prices are reasonable too. The Hoyu clinic I got, for long hair length, was ₩100,000, which felt fair.

![Price list for treatments at Drapore Haeundae Jung-dong Branch](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-07-1hxse-900.webp)

## Before: frizzy, flattened hair after a build perm

Pre-clinic, my hair was basically a rat's nest. I'd actually dyed it a darker color recently trying to be careful with it, but a perm right after that stripped moisture and faded the color — total disaster all around.

![Dry, damaged long hair before the clinic](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-08-1m3se-900.webp)

![Before shot of damaged hair with flattened curls after a build perm](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-09-102k9-900.webp)

Leave-in treatments and good essences or sprays only go so far with home care, so I needed an actual clinic. The Hoyu clinic goes in this order: shampoo, step 1 and step 2 clinic product application, then a finishing treatment mask with scalp massage.

## How the Hoyu clinic works, step by step

The Hoyu clinic starts with a shampoo. I'd actually had a gel nail issue with my middle finger nail lifting off, so I hadn't been able to shampoo properly for two days — this thorough, deep shampoo felt amazing. Even just from the shampoo alone, it lathered up nicely and felt soft.

![First step of the Hoyu clinic at the shampoo station](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-10-yc8y5-900.webp)

The first step balances the pH of alkalized, damaged hair so it can better absorb the nutrients in the next stage.

It felt like my hair's base was getting stronger, filled with nutrients and cleaner. She applied it thoroughly all over.

![Step 1 clinic product applied to balance hair pH](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-11-1sswg-900.webp)

![Hair fully coated with clinic product](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-12-1uoel-900.webp)

They also brought me a drink. An Americano — nice.

![Americano served during the clinic treatment](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-13-t6gwh-900.webp)

![Coffee enjoyed at the treatment seat](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-14-e6ary-900.webp)

Next, a steam machine was used to help absorb the first product. It felt like amino acids, keratin, and lost moisture were all being packed back in.

![Steam machine used to help absorb the first clinic product](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-15-pnoj1-m-900.webp)

The next step focuses intensively inside the hair — filling in the care ingredients it needs and giving it elasticity and a smooth, soft texture.

![Step 2 clinic product applied to nourish inside the hair](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-16-11vlj-900.webp)

My hair was twisted up so it could properly absorb the clinic treatment, then finished off with the steam machine again.

![Hair twisted up to help absorb the clinic treatment](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-17-ul1h4-m-900.webp)

The final stage is at the shampoo station — a treatment with scalp massage to finish, and that's the end of the clinic. Even just freshly washed, you could already tell the elasticity was back.

![Wet hair with restored elasticity after the treatment scalp massage](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-18-2n9t2-900.webp)

My hair had been so damaged the curls basically weren't showing at all, but once the moisture and nutrients were restored, the curls came back naturally and looked dewy — it was honestly amazing to see.

![Moisturized curls revived after the clinic](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-19-1mh9s-900.webp)

My bangs always look awkward when I style them myself, but with the designer's magic hands — practically a curling iron in human form — the build perm ended up looking natural and pretty.

![Natural-looking bangs and build perm styled by the designer](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-20-65etn-1200.webp)

## After: curls bouncing back and dye color revived

The final look after the Hoyu clinic. The side pieces that had been sticking out frizzily settled down calmly, and the curls at the bottom got a healthy bounce back!!

![Side hair calmly settled after the Hoyu clinic](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-21-s4lla-900.webp)

![After shot of bouncy curls at the ends of the hair](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-22-wb38b-900.webp)

It went from this to this. Maybe because it's a color-care product, but it's like my hair got recoated in color — the shade came back to basically the same level as my original dye job.

![Before and after comparison of hair and color after the Hoyu clinic](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-23-x944i-670.webp)

These are completely unedited, raw iPhone photos — and yeah, I've already mentally booked my next Hoyu clinic appointment!

## The stylist at Drapore and my final verdict

Today's Hoyu clinic was done by stylist Yul. The clinic itself was done cleanly and carefully, she was kind, and she gave me care tips too, which really helped. And the finishing blow-dry was done with real care!

![Finished hair after a careful blow-dry](https://img.superchart.com/images/haeundae-hair-salon-hoyu-clinic-curl-revival/haeundae-hair-salon-hoyu-clinic-curl-revival-24-12ccx-900.webp)

A little rest for hair that's been struggling through this dry seasonal changeover! If you're in the Haeundae area wanting a style change or hair care, definitely look up stylist Yul at Drapore Haeundae Jung-dong Branch!

## Where it is

- Drapore Haeundae Jung-dong Branch (드라포레 해운대중동점)
- 1st floor, 505 Jwadong-sunhwan-ro, Haeundae-gu, Busan, South Korea (Units 106, 107, Central Medi Tower)
- 부산광역시 해운대구 좌동순환로 505 센트럴메디타워 1층 106, 107호
- 35.165667, 129.1682073
- Google Maps: https://www.google.com/maps/search/%EB%93%9C%EB%9D%BC%ED%8F%AC%EB%A0%88%20%ED%95%B4%EC%9A%B4%EB%8C%80%EC%A4%91%EB%8F%99%EC%A0%90/@35.165667,129.1682073,17z

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Superchart · https://superchart.com/en/@cups-between-cities/haeundae-hair-salon-hoyu-clinic-curl-revival/ · https://superchart.com/llms.txt