# Frozen samgyeopsal in shio-yaki sauce with lettuce refills, Woosam

- By Eunbit (https://superchart.com/en/@daejeon-noon-bowl/)
- Written Sep 8, 2026
- Local places › Restaurants › Cheongju, Chungbuk
- Sponsored: This post was written after a sponsored store visit.
- English edition: https://superchart.com/en/@daejeon-noon-bowl/utsam-bunpyeong-frozen-pork-belly/
- Also in: [한국어](https://superchart.com/ko/@daejeon-noon-bowl/utsam-bunpyeong-frozen-pork-belly/index.md)

## In short

Woosam Bunpyeong Direct Branch (웃삼 분평직영점) is a frozen pork belly restaurant in the food alley of Wonmaru Market in Bunpyeong-dong, Cheongju. Three servings of quick-frozen Hanwoo pork belly were dipped in a special shio-yaki sauce and shaken over medium heat, eaten with refilled lettuce and green onion shreds, then finished with a self-cooked bowl of fried rice. The generous starter spread of fish cake, steamed egg, and fried shrimp made this a satisfying stop before the meat even hit the grill.

## Good to know

- **Hours**: Mon–Sat 16:00–24:00 (last order 23:30)
- **Closed**: Sundays
- **Parking**: Street parking available nearby, reportedly
- **Ordered**: Frozen pork belly (3 servings), self-serve fried rice (1 serving)
- **Seating**: 4-table private room in the back, suitable for group gatherings
- **Self-serve bar**: Various side dishes and grilled items, disposable aprons, valuables locker, self-serve coffee

*as written by the visitor on Sep 8, 2026*

## A frozen samgyeopsal specialist inside Cheongju's Wonmaru Market

This time I went to a place famous for cold-frozen samgyeopsal (frozen pork belly) in Cheongju, tucked inside Wonmaru Market in Bunpyeong-dong. It was a genuinely satisfying meat restaurant — known for quick-frozen pork belly and a special shio-yaki soy sauce. If you've been looking for proper frozen samgyeopsal, let's see why everyone says it's good!

The thing that surprised me the moment I sat down was the generous basic table setting — hot fish cake, soft and savory steamed egg, and even fried shrimp came out, so I ended up saying, wow, a place that gives you this much! It was great having appetizers to eat before the meat even arrived.

![Generous basic table setting with fish cake, steamed egg, and fried shrimp](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-01-4izib-m-1200.webp)

## Hours and parking

- Hours: Mon–Sat 16:00–24:00 / Last order 23:30
- Closed on Sundays
- Parking: street parking available nearby, reportedly

![Exterior of Woosam Bunpyeong Direct Branch in Wonmaru Market's food alley](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-02-1it8f-900.webp)

Woosam is in the food alley inside Wonmaru Market in Bunpyeong-dong, Cheongju, serving Hanwoo... well, Hanwoo-grade frozen pork belly — cold samgyeopsal, or naengsam — eaten shio-yaki style, rich with umami. I'd actually visited their Yulryang-dong location many times before.

## The atmosphere, the private room, and the self-serve bar

I visited late on a weekday night, around 9pm, and as soon as I walked in, the wide tables were about half full. This photo was taken as we were leaving, and I saw the staff immediately clearing the table and wiping down the grill plate right after a customer left — it made me think, wow, they really keep this place clean. Hygiene matters a lot to me, so that stood out.

![Spacious dining hall of Woosam Bunpyeong Direct Branch, tables freshly cleared](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-03-41kyw-900.webp)

Woosam Bunpyeong Direct Branch, a frozen samgyeopsal specialist in Cheongju, has a private room in the back that seemed like a good spot for group gatherings or company dinners. There are 4 tables, so it's a decent setup for a group — I'd love to come back with people next time. Keep this in mind if you're planning a visit.

![Private room seating in the back, suitable for group gatherings and dinners](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-04-1occf-900.webp)

There's a self-serve bar with various side dishes and grilled items, so keep that in mind too.

![Self-serve bar with various side dishes and grilled items](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-05-9czq9-900.webp)

![Disposable aprons, valuables locker, and self-serve coffee corner](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-06-16wi4-900.webp)

There are also disposable aprons, a locker for valuables, and self-serve coffee.

## Frozen pork belly, 3 servings, and how to grill it well

![Woosam menu board listing frozen pork belly and fried rice](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-07-1nvqy-900.webp)

![In-store signage explaining how to grill frozen samgyeopsal](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-08-gwbl3-900.webp)

Since this is Woosam, a frozen samgyeopsal specialist, of course I ordered 3 servings of frozen pork belly and planned to have fried rice afterward. The trick to eating it well is to flip it often or shake it around like stir-frying — let me show you.

The 3 servings of frozen pork belly arrived, and I immediately dunked them into the special shio-yaki sauce and placed them on the grill over medium heat.

![Three servings of frozen pork belly dipped in special shio-yaki sauce](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-09-hqomt-900.webp)

![Thin-sliced pork belly placed on the medium-heat grill plate](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-10-1nv7b-m-900.webp)

Never use the highest heat — medium heat only. Just press down gently on the thin-sliced pork with tongs and shake it while it cooks, flipping it once or twice along the way, and you'll get delicious frozen pork belly.

![Frozen pork belly being pressed and shaken with tongs](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-11-1h4is-900.webp)

![Frozen pork belly being flipped once or twice as it cooks](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-12-8kfzs-900.webp)

![Thin-sliced pork belly turning golden brown on the grill](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-13-35prj-900.webp)

## The basic table setting: fish cake, steamed egg, fried shrimp

Fried shrimp, steamed egg, and fish cake came out, and I was happy to have something to nibble on as a palate cleanser before the pork belly finished cooking.

![Fried shrimp, steamed egg, and fish cake eaten before the meat finished cooking](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-14-utygq-900.webp)

Shake it like this, flip it once or twice, and it grills up delicious — give it a try!!

![Finished frozen pork belly, shaken and grilled to completion](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-15-v1jbi-900.webp)

![Grill plate full of cooked frozen pork belly and side dishes](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-16-yn2rs-900.webp)

![Close-up of well-cooked thin-sliced pork belly](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-17-128jb-900.webp)

## Lettuce and green onion shreds refilled, plus retro sides

The thin-sliced pork was... seriously so moist and juicy, totally my style, so I spread on some ssamjang (Korean dipping sauce) and ate it with the green onion shreds — delicious.

![Frozen pork belly with ssamjang and green onion shreds](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-18-rufrt-900.webp)

![Juicy thin-sliced pork belly topped with green onion shreds](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-19-v71sm-900.webp)

![A wrap of frozen pork belly in lettuce](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-20-2s5go-900.webp)

I was eating happily, and then wrapping it in lettuce made it even better?? So I refilled the lettuce, and refilled the green onion shreds too!! I kept eating and eating. I still had to eat fried rice, so it was a bit of a problem.

My mom used to make these often when I was little — grilling that nostalgic pink old-school sausage brought back memories, and eating fried shrimp during every holiday came flooding back too. Woosam had that whole retro feel to it.

I also had the fluffy, slightly savory steamed egg and some grilled little water dumplings — the snacking spread was really substantial.

![Nostalgic pink sausage and water dumplings grilled on the plate](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-21-t4719-900.webp)

![Fluffy steamed egg served alongside other snacks](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-22-er99o-900.webp)

## Finishing with self-serve fried rice

I'd eaten so much lettuce that I was already full, so I only ordered one serving of self-serve fried rice, chopping up the leftover meat and grilled kimchi crunchily to get ready for stir-frying.

![Meat and grilled kimchi chopped up in preparation for self-serve fried rice](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-23-10115-900.webp)

![Fried rice spread thin on the grill to cook off moisture](https://img.superchart.com/images/utsam-bunpyeong-frozen-pork-belly/utsam-bunpyeong-frozen-pork-belly-24-bwkqs-900.webp)

I stir-fried the rice right away, spread it out wide, and let the moisture cook off before eating it, blowing on it to cool it down — such a delicious, filling, satisfying meal. This was Woosam, a frozen samgyeopsal specialist and Cheongju favorite! From the basic table setting to the flavor of the frozen pork belly to the staff's friendliness, nothing was missing — if you want to enjoy proper Cheongju-style frozen samgyeopsal, Woosam Bunpyeong Direct Branch is a definite repeat-visit kind of place!!

## Where it is

- Woosam Bunpyeong Direct Branch (웃삼 분평직영점)
- 15 Wonmaru-ro 10beon-gil, 1st floor, Seowon-gu, Cheongju-si, Chungcheongbuk-do, South Korea
- 충청북도 청주시 서원구 원마루로10번길 15 1층 웃삼
- 36.6093667, 127.4963535
- Google Maps: https://www.google.com/maps/search/%EC%9B%83%EC%82%BC%20%EB%B6%84%ED%8F%89%EC%A7%81%EC%98%81%EC%A0%90/@36.6093667,127.4963535,17z

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