# Ricotta sandwich lunch with a friend in Seocho: Selecto Coffee

- By Roeun (https://superchart.com/en/@dinner-hour-seoul/)
- Written Sep 8, 2026
- Updated Sep 14, 2026
- Local places › Cafés › Seocho, Seoul
- Sponsored: This post was written after receiving support from the venue for the visit.
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## In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café one to two minutes' walk from Exit 9 of Sinnonhyeon Station in Seocho, Seoul. Over lunch with a friend, this visit covered a Geisha blend and a Mocha blend americano plus a ricotta cheese sandwich, in seats fitted with outlets and a copier/printer perfect for working with a laptop. At ₩3,800 for coffee and ₩7,500 for the sandwich, the prices felt reasonable for the middle of Gangnam.

## Good to know

- **Address**: 31 Gangnam-daero 79-gil, 1st floor, Seocho-gu, Seoul, South Korea
- **Location**: 1-2 minute walk from Exit 9, Sinnonhyeon Station
- **Hours**: Open 24 hours daily (Mon-Fri 08:00-22:00 staffed / 22:00-08:00 unstaffed, Sat-Sun 10:00-21:00 staffed / 21:00-10:00 unstaffed)
- **Americano, Mocha Blend**: ₩3,800
- **Americano, Geisha Blend**: ₩3,800
- **Ricotta cheese sandwich**: ₩7,500
- **Facilities**: Copier/printer, outlets throughout, outdoor seating, indoor restroom (2 stalls for women), kiosk during unstaffed hours
- **Beans**: Choice of 5 americano blends

*as written by the visitor on Sep 8, 2026*

My friend and I had brunch near Gangnam Station and slowly walked over to Sinnonhyeon Station — the shade made it manageable now, thankfully.

Today's spot, Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe, had as many good points as its long name suggests. If you're a study-café regular or someone who needs a laptop-friendly spot nearby, you probably already know it as the 24-hour café near Sinnonhyeon Station.

So let's take a look at what made it good!

![Exterior of Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-01-alqqv-900.webp)

## Location and hours of Selecto Coffee Sinnonhyeon Branch

31 Gangnam-daero 79-gil, 1st floor, Seocho-gu, Seoul, South Korea.

Open 24 hours every day (Mon-Fri: 08:00-22:00 staffed / 22:00-08:00 unstaffed, Sat-Sun: 10:00-21:00 staffed / 21:00-10:00 unstaffed).

It's a 1-2 minute walk from Exit 9 of Sinnonhyeon Station, so accessibility is great, and even from outside it looks like a good-sized café. It was the largest Selecto Coffee I've seen. There's outdoor seating under an orange awning too, a nice spot to linger now that the weather's cooler.

![Front of the café with outdoor seating under an orange awning](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-02-sxcp2-900.webp)

## Seat types and the study-café atmosphere

It was as spacious inside as it looked outside, with a variety of seat types — a cozy small table, a table with a comfortable cushioned backrest, a window-side bar table great for sitting alone — a bright, clean bakery café near Sinnonhyeon Station!

![Bright, spacious seating area inside the café](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-03-1dv15-900.webp)

![Café table seat with a cushioned backrest](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-04-1sgv0-900.webp)

![Window-side bar table good for sitting alone](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-05-11uuw-900.webp)

![Café space with cozy small tables](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-06-io9w7-900.webp)

While I was there, the music wasn't loud, which made it good for studying. And since it's a 24-hour café near Sinnonhyeon Station, you can drop in anytime for an all-nighter or last-minute cramming. It's not just space they're offering — there's a copier and printer ready too. During unstaffed hours, you use the small kiosk shown in the photo.

![Café kiosk used during unstaffed hours](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-07-cio7c-900.webp)

![Copier and printer set up in the café](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-08-184wg-900.webp)

Behind the register, on the left as you walk in, there's seating like this — clearly meant for getting down to serious studying. Worth emphasizing: outlets are generously placed everywhere.

![Seating behind the counter good for studying](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-09-1tha7-1200.webp)

![Study-café seating with power outlets](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-10-bbuqc-900.webp)

![Seating arranged for laptop work](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-11-1xb2s-900.webp)

## Five americano blends — which to choose?

Selecto Coffee Sinnonhyeon Branch has plenty of drinks, but the americano is still the signature menu item. With a full five blends available, you can enjoy the special beans Selecto Coffee has carefully selected. And nothing wakes you up for studying quite like an americano. With a guide explaining all five blends, we each picked to our taste — Geisha and Mocha blend.

![Sign explaining the five americano blends](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-12-p8txt-900.webp)

## Sandwiches and baked goods too

It's not just coffee. There's a range of baked goods and desserts for when you want a little something, plus sandwiches and salads hearty enough to stand in for a meal. We visited right around the start of lunchtime, and a lot of customers were grabbing sandwiches. Turns out Selecto Coffee is known for its sandwiches too.

![Sandwiches displayed in the showcase](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-13-cehxl-900.webp)

![Display case of baked goods and desserts](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-14-1r6wz-900.webp)

![Corner with meal-replacement salads and sandwiches](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-15-wlh2y-900.webp)

We ordered and took our seats! There's a clean indoor restroom to the right of the counter, easy to use — and even nicer, the women's side has 2 stalls.

![Entrance to the indoor restroom right of the counter](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-16-1ei79-900.webp)

![View of the café interior from a seated table](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-17-1k38o-900.webp)

## What we ordered and the prices

- Americano, Mocha Blend ₩3,800
- Americano, Geisha Blend ₩3,800
- Ricotta cheese sandwich ₩7,500

![Two americanos and a ricotta cheese sandwich](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-18-1qfe1-900.webp)

![Geisha blend and Mocha blend americanos side by side](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-19-d5l0k-900.webp)

### Geisha vs. Mocha: the taste difference

They look almost the same, but surprisingly the flavor and aroma differed clearly by blend. The Geisha blend in particular had a flashy aroma and a clean, standout acidity — Geisha is actually the name of the bean's origin region. The Mocha blend was heavier, nuttier, and less acidic, a more crowd-pleasing pick. The portions were generous too, which made the price feel reasonable smack in the middle of Gangnam.

![Close-up of an americano](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-20-so5g3-900.webp)

### Ricotta cheese sandwich

A sandwich packed with a thick layer of fresh house-made ricotta cheese! With just lettuce added, it looked like a simple, unremarkable combination — but wait, this is nutty and delicious! The bread was soft and moist too. A sandwich that easily holds its own as a full meal.

![Cross-section of a sandwich with thick house-made ricotta cheese](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-21-2g53d-900.webp)

![Ricotta cheese sandwich served with coffee](https://img.superchart.com/images/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch-22-26yy1-900.webp)

Space, coffee, and a sandwich all added up — that's the 24-hour café near Sinnonhyeon Station, Selecto Coffee!

## Where it is

- Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페)
- 31 Gangnam-daero 79-gil, 1st floor, Seocho-gu, Seoul, South Korea
- 서울특별시 서초구 강남대로79길 31 1층
- 37.5044637, 127.0225839
- Google Maps: https://www.google.com/maps/search/%EC%85%80%EB%A0%89%ED%86%A0%EC%BB%A4%ED%94%BC%20%EC%8B%A0%EB%85%BC%ED%98%84%EC%A0%90%2024%20%EC%98%A4%ED%86%A0%EB%B8%8C%EB%A3%A8%20%EC%B9%B4%ED%8E%98/@37.5044637,127.0225839,17z

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Superchart · https://superchart.com/en/@dinner-hour-seoul/sinnonhyeon-selecto-coffee-ricotta-sandwich-lunch/ · https://superchart.com/llms.txt
