# Sinnonhyeon auto brew café comparing two americano colors: Selecto

- By Dohyeon K. (https://superchart.com/en/@first-round-cup/)
- Written Sep 21, 2026
- Local places › Cafés › Seocho, Seoul
- Sponsored: This visit was sponsored by the business.
- English edition: https://superchart.com/en/@first-round-cup/seonnonhyeon-selecto-autobrew-bean-pick/
- Also in: [한국어](https://superchart.com/ko/@first-round-cup/seonnonhyeon-selecto-autobrew-bean-pick/index.md)

## In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour coffee shop near Sinnonhyeon Station in Seocho, Seoul, where customers choose their americano beans from five options: mocha, Blue Mountain, Bright Ethiopia, geisha and decaf. One mocha blend and one geisha blend americano were ordered together and set side by side to compare their color, with a chicken sandwich on the side. Selecto Coffee is an easy place to remember when a late-night coffee craving hits around Sinnonhyeon.

## Good to know

- **Americano bean options**: Mocha blend, Blue Mountain blend, Bright Ethiopia blend, geisha blend, decaf — five in total
- **Mocha blend notes**: Chocolate, cacao, honey, cherry / full-bodied type
- **Geisha blend notes**: Floral, plum, blackberry
- **What was ordered**: Mocha blend americano, geisha blend americano, chicken sandwich
- **Seating**: Window-side solo bar seats, sofa seats at the back, regular tables
- **Facilities**: 24-hour self-service print zone (24 AutoPRINT) with printer and computer
- **Bakery**: Cheesecake, tiramisu, camembert cheese mousse, gateau chocolat, bagels, salt bread

*as written by the visitor on Sep 21, 2026*

I stopped by Selecto Coffee Sinnonhyeon Branch 24 while I was around Sinnonhyeon, wanting coffee and something quick to eat. This is a 24-hour café near Sinnonhyeon Station, so you can go even late at night, but what actually surprised me was that you get to choose your own americano beans from several options. So instead of just ordering two identical iced americanos, we went with one mocha and one geisha blend.

![Storefront view of Selecto Coffee Sinnonhyeon Branch 24](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-01-j491c-m-1200.webp)

## Where is Selecto Coffee Sinnonhyeon Branch 24, and what is the entrance like?

The signature orange Selecto sign made it easy to spot even while walking past. Near the entrance there was a big sign for the 24-hour unmanned print zone — a café with printing too? My first thought was, what is this.

![Entrance of Selecto Coffee Sinnonhyeon with its orange sign](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-02-hppke-966.webp)

![Sign for the 24-hour unmanned print zone near the entrance](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-03-1ck3k-966.webp)

## What are the seats like? Window bar seats and sofa seats

Inside, there were more seats than I expected. Along the window there's a long bar seating area great for solo visits, and further in there are sofa seats and regular tables — plenty of people were there alone too. It felt like a comfortable spot to sit and relax over coffee like I was doing, and some people had laptops open as well. Above all, since it's a 24-hour café near Sinnonhyeon Station, I could see myself coming back here whenever I'm stuck for a coffee spot late at night.

![Café interior with window bar seats and sofa seating](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-04-207d4-966.webp)

### The 24 AutoPRINT print zone inside the café

On one side of the interior there was an actual printer and computer set up separately, labeled 24 AutoPRINT. If you ever suddenly need to print something, you could handle it here while having a coffee.

![The 24 AutoPRINT print zone inside the café](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-05-1vr9i-966.webp)

![Computer and printer set up in the print zone](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-06-mymit-966.webp)

## Five americano beans: how do you choose one?

The most interesting part here was the americano beans. Looking at the menu board, there were five total: mocha blend, Blue Mountain blend, bright Ethiopia blend, geisha blend, and decaf. I never expected to have this many choices just for ordering a plain americano.

We picked mocha blend for one and geisha blend for the other. According to the bean descriptions, the mocha blend had notes of chocolate, cacao, honey, and cherry, with a rich body, while the geisha blend had notes of floral, plum, and blackberry.

![Menu board listing the five americano bean options](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-07-1x9do-966.webp)

![Description of the mocha and geisha blend beans](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-08-1nde2-966.webp)

### Mocha blend vs geisha blend: comparing the color of two cups

Putting the two cups side by side, the color difference was immediately obvious. The dark, almost black one on the left is the mocha blend, and the lighter, clearer-looking one on the right is the geisha blend. After years of ordering iced americanos without a second thought, choosing the beans myself turned out to be surprisingly fun. Lining the two cups up made the color difference stand out even more, so I kept comparing them. Being able to pick your own beans was honestly the most memorable part of this place.

![Mocha blend and geisha blend iced americanos placed side by side](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-09-ofjis-966.webp)

![Two iced americanos showing a clear color difference](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-10-14sc8-966.webp)

## The bakery and sandwich corner at Selecto Coffee

The display case had several kinds of cake and bagels too — cheesecake, tiramisu, camembert cheese mousse, gateau chocolat, as well as bagels and salt bread. We didn't try any of the other bread that day, just browsed through the menu.

![Display case with cakes and bagels](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-11-392g7-966.webp)

There was a separate sandwich corner with quite a few options too. If you're looking for a bakery café near Sinnonhyeon Station and coffee alone feels like it's not enough, grabbing a sandwich here is perfect. We went with the chicken sandwich.

![Sandwich display case at Selecto Coffee Sinnonhyeon](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-12-m2q39-966.webp)

![The chicken sandwich as ordered, packaged](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-13-15bj2-966.webp)

### Chicken sandwich: what's inside and how it eats

It came cut in half, which made it easy to eat, and the cross-section showed a generous amount of chicken, lettuce, tomato, and red onion. There was especially a lot of lettuce, so each bite had a strong crunch. I was getting a bit hungry from just drinking coffee, so I was glad we ordered the sandwich too.

![Cross-section of the chicken sandwich with lettuce and tomato](https://img.superchart.com/images/seonnonhyeon-selecto-autobrew-bean-pick/seonnonhyeon-selecto-autobrew-bean-pick-14-hanpw-966.webp)

## Worth going back to this 24-hour café near Sinnonhyeon Station?

I went to Selecto Coffee Sinnonhyeon Branch 24 just thinking it was a café that happened to stay open 24 hours, but it turned out you can choose your own beans, they have sandwiches and bakery items, and even printing. I genuinely had fun lining up the mocha and geisha cups to compare colors. If I'm out late around Sinnonhyeon and craving coffee, this 24-hour café near Sinnonhyeon Station is the one I'd go back to.

## Where it is

- Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페)
- 31 Gangnam-daero 79-gil, 1F, Seocho-gu, Seoul, South Korea
- 서울특별시 서초구 강남대로79길 31 1층
- 37.5044637, 127.0225839
- Google Maps: https://www.google.com/maps/search/%EC%85%80%EB%A0%89%ED%86%A0%EC%BB%A4%ED%94%BC%20%EC%8B%A0%EB%85%BC%ED%98%84%EC%A0%90%2024%20%EC%98%A4%ED%86%A0%EB%B8%8C%EB%A3%A8%20%EC%B9%B4%ED%8E%98/@37.5044637,127.0225839,17z

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Superchart · https://superchart.com/en/@first-round-cup/seonnonhyeon-selecto-autobrew-bean-pick/ · https://superchart.com/llms.txt