# Chocolate strawberry birthday cake pickup in Seocho: Chef Cho - By Jaein (https://superchart.com/en/@foothill-coffee-fold/) - Written Sep 8, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This post was written based on a store-visit sponsorship. - English edition: https://superchart.com/en/@foothill-coffee-fold/chefjo-shinsegae-gangnam-choco-strawberry-cake/ - Also in: [한국어](https://superchart.com/ko/@foothill-coffee-fold/chefjo-shinsegae-gangnam-choco-strawberry-cake/index.md) ## In short Chef Cho Shinsegae Department Store Gangnam is a 100% dairy cream cake shop in the B1 Sweet Park of Shinsegae's Gangnam branch in Seocho, Seoul. The writer picked up the 52% cacao chocolate strawberry cake (No.1 size, ₩56,000) with ice-pack packing for a child's birthday, and found it not greasy despite the heavy cream, with the adults enjoying it even more than the kid. Popular cakes can sell out on the spot, so reservations are recommended if you have a fixed date in mind. ## Good to know - **Hours**: Mon–Thu 10:30–20:00 / Fri–Sun 10:30–20:30 - **Location**: Shinsegae Department Store Gangnam B1 Sweet Park, 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea - **Parking**: Free 1hr with ₩50,000+ purchase, 2hr with ₩100,000+, 3hr with ₩150,000+ (Shinsegae Gangnam basement, Central City, Gyeongbu sai-gil lots) - **Ordered**: 52% cacao chocolate strawberry cake, No.1 size — ₩56,000 - **Whole cake prices**: Real mango rose No.1 ₩56,000 / mini ₩39,000; peach & mango farm bombe each ₩60,000; peach berry No.1 ₩53,000 / mini ₩39,000; mango tower cake No.1 ₩53,000; honey vanilla fig mini ₩35,000; fig berry tart mini ₩46,000; floral peach No.1 ₩48,000 / mini ₩38,000; mango & peach cream basque each ₩29,000; chocolate strawberry No.1 ₩56,000 / mini ₩41,000 - **Slice cake prices**: Sebit crepe, fig crepe, fig pistachio each ₩12,000; real strawberry cream, real mango cream, dark chocolate forest each ₩9,800; malcho chocolate strawberry ₩11,000; mango castella cream, peach chiffon cream each ₩14,000 - **Shelf life**: 2 days refrigerated - **Packing**: Ice pack provided after checking travel time; insulated bag for longer trips *as written by the visitor on Sep 8, 2026* ## About Chef Cho Shinsegae Department Store Gangnam - Mon–Thu 10:30–20:00 / Fri, Sat, Sun 10:30–20:30 - 176 Sinbanpo-ro, Seocho-gu, Seoul, B1, Shinsegae Department Store Gangnam - 🅿️ Free parking: 1hr with purchases over ₩50,000 / 2hr over ₩100,000 / 3hr over ₩150,000 - * Available at Shinsegae Gangnam basement, Central City, and Gyeongbu sai-gil parking lots > A famous Gangnam cake shop🍰 made with 100% dairy cream and fresh fruit! ![Chef Cho Shinsegae Gangnam dairy cream cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-01-z21uw-771.webp) When picking a cake, looks matter, but I also care a lot about the taste and what ingredients go into it. If it's too sweet or the cream is greasy, I end up tossing it after a bite or two no matter how pretty it looks. And when I'm sharing it with my kid, I get even more careful. I bought a cake from Chef Cho, famous as a top Gangnam cake shop, for my child's birthday, and I got exactly why it's so famous! ## Why is it famous as a top Gangnam cake shop? - ✔️ Uses 100% dairy (animal) whipping cream - ✔️ Fresh fruit sourced daily - ✔️ Made with the skill of a Korean Master Confectioner - ✔️ 23 years of bakery operation know-how The taste is great, but the look is also really pretty, so it's perfect for an anniversary cake! Having a beautifully decorated cake ready for a special occasion makes the whole mood even better🎂🥳 It'd be great for birthdays, family anniversaries, or any special day. ![Anniversary cakes displayed in the showcase](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-02-mk72b-900.webp) My kid loves chocolate so I always buy chocolate cake, and this was the smoothest, most melt-in-your-mouth cream out of every chocolate cake I've tried — it goes down softly without even needing to chew. It's a flavor that adults who don't like overly sweet things, and kids too, will all enjoy! ## Various cakes that change with the season🎂 ![Showcase of seasonal fruit cakes](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-03-40z2y-900.webp) There were a lot of cakes made with limited S/S seasonal fruit. - 🍑 Peach - 🥭 Apple mango - 🍐 Fig - 🥭 Mango Since the fruit is also sourced fresh every day, fruit lovers will really enjoy these fruit cakes. Peach is a fruit best enjoyed in summer, so if you like peach, it's worth trying in season. The decoration was so pretty that I kept eyeing the fruit cakes, but in the end I chose the chocolate cake my kid loves! ![Slice cakes on display at Chef Cho](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-04-yr02u-900.webp) It's not just whole cakes — there are slice cakes too, which would be great as a dessert. ## Located in B1 Sweet Park at Shinsegae Gangnam ![Storefront of Chef Cho in B1 Sweet Park, Shinsegae Gangnam](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-05-1pjhk-m-756.webp) ![Overall view of the Chef Cho Shinsegae Gangnam store](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-06-1aqpu-854.webp) It's located in the B1 Sweet Park area of Shinsegae Gangnam, so access is easy, and while there are many well-known cake shops at Shinsegae Gangnam, this one — made with the know-how of a 23-year veteran cake master — really stood out in both taste and looks. ## Whole cake prices ![Showcase with whole cake price tags](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-07-1r2sf-900.webp) - Real mango rose No.1 56,000 - Real mango rose (mini) 39,000 - Peach farm bombe 60,000 - Mango farm bombe 60,000 - Mango castella cream 14,000 - Peach chiffon cream 14,000 ![Peach berry and fig whole cakes on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-08-1k8dv-900.webp) - Peach berry No.1 53,000 - Peach berry (mini) 39,000 - Mango tower cake No.1 53,000 - Honey vanilla fig (mini) 35,000 - Fig berry tart (mini) 46,000 - Floral peach No.1 48,000 - Floral peach (mini) 38,000 - Mango cream basque 29,000 - Peach cream basque 29,000 ![Chocolate strawberry whole cakes on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-09-1g1en-900.webp) - Chocolate strawberry No.1 56,000 - Chocolate strawberry (mini) 41,000 ## Slice cake prices ![Slice cake showcase](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-10-1xhal-900.webp) ![Fig crepe and other slice cakes](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-11-1bf68-899.webp) - Sebit crepe 12,000 - Fig crepe 12,000 - Fig pistachio 12,000 ![Display case of cream slice cakes](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-12-bw55s-900.webp) ![Dark chocolate forest and other slice cakes](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-13-z2nq5-900.webp) - Real strawberry cream 9,800 - Real mango cream 9,800 - Malcho chocolate strawberry 11,000 - Dark chocolate forest 9,800 Prices range widely from the 10,000s up to the 60,000s, and there are lots of mini sizes too, so it's good even for people who find a full whole cake too much. It's not exactly cheap, but once you see the fresh fruit toppings and the quality in person, you won't feel like it's overpriced. ![Close-up of a cake topped with fruit](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-14-18zki-m-900.webp) If the fruit is mushy or not fresh, even great bread and cream can be a letdown, but since they use fresh fruit sourced daily, you can buy with confidence. ## Can you make a reservation? Even on the day I visited, three fig berry tarts sold out right in front of me. ![Crowd of customers at the Chef Cho showcase](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-15-fch26-783.webp) ![Interior view of customers choosing a cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-16-k7hsu-900.webp) While I was browsing, quite a crowd gathered in the store — I really felt why it's such a popular Seoul cake shop. Popular items can sell out when you visit, so if you have a must-have date like a birthday or anniversary, or a specific cake in mind, I'd recommend calling ahead to reserve! I love tarts myself, and there were so many kinds — I'll have to try one next time~ Getting the No.1 chocolate cake my kid loves, and imagining how happy she'd be, made me feel even happier! ## The packing was thoughtful too👍🏻 After I bought it, they asked about my travel time and added an ice pack to the packaging. For longer trips, they said they pack it in an insulated bag. In summer weather like this, you have to worry about melting or the shape getting messed up, but they packed it cool enough that I could buy with peace of mind. Thanks to the careful packing, it arrived safely without the shape being disturbed at all! ## What's the shelf life? ![Cake box label showing the shelf life](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-17-1r6gn-900.webp) The shelf life is 2 days when refrigerated. Storage matters as much as taste, so refrigerate it right away if you can and eat it within 2 days — since it's made with fruit and fresh cream, I'd recommend eating it right after buying rather than storing it long. ## 52% cacao chocolate strawberry cake, No.1 — ₩56,000 ![52% cacao chocolate strawberry No.1 cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-18-8bocq-1200.webp) ![Close-up of the chocolate strawberry cake decoration](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-19-1y0vj-900.webp) 🍫 52% cacao chocolate strawberry cake, No.1 — ₩56,000 It looked even prettier in person than in the showcase. The overall decoration felt luxurious just to look at. With decor and looks this nice, it'd be great for special occasions or as a gift. ![Chocolate strawberry cake set on a birthday table](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-20-1ldx1-900.webp) My kid was excited just looking at it, checking it out before even eating. As they say, a good-looking rice cake tastes good too — the chocolate flavor came through fully without being overly sweet, which really suited my taste!🍫 ![Slice of chocolate cake with strawberries inside](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-21-1rm4e-900.webp) ![A plated slice of chocolate cream cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-22-b5qle-900.webp) There were strawberries layered in between, and their sweet-tart flavor paired perfectly with every bite. Even though there was a lot of cream, it wasn't greasy at all and melted softly in my mouth👍🏻 Sometimes I scrape off cream that's too sweet or greasy, but since this is 100% dairy cream, it was clearly smooth and not heavy, and I enjoyed it all the way through! ![Cross-section of the chocolate strawberry cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-23-x3au-900.webp) Every bit of the decoration on top was delicious too, and the cream's soft texture, sweetness balance, and moist cake layers were all just about perfect. I picked it because my kid loves chocolate so much, but I ended up enjoying it more than she did😋 A gorgeous cross-section shot📸 Even with more cream than cake, it didn't feel heavy in the mouth — it melts away softly, so even people who find heavy cream off-putting can eat it comfortably. It's not too sweet and doesn't get cloying, so it's a flavor that's hard to dislike, plus fresh fruit on top! My whole family enjoyed it. ## Visuals that set the mood for a special occasion🥳🎂💛 ![Chef Cho cake set on an anniversary table](https://img.superchart.com/images/chefjo-shinsegae-gangnam-choco-strawberry-cake/chefjo-shinsegae-gangnam-choco-strawberry-cake-24-9mtb4-900.webp) Chef Cho, a well-known Gangnam cake shop, has decor that's clean yet also adds a touch of luxury, so putting one on the table for a special occasion instantly lifts the mood~ It's so pretty that you don't even need to decorate the table further, since the cake itself becomes the centerpiece! With decor and visuals this good, I'd recommend it as a cake for a special anniversary🎂💛 ## Where it is - Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점) - 176 Sinbanpo-ro, Seocho-gu, Seoul, B1, Shinsegae Department Store Gangnam, South Korea - 서울특별시 서초구 신반포로 176 신세계백화점강남점B1 - 37.5043657, 127.0042308 - Google Maps: https://www.google.com/maps/search/%EC%89%90%ED%94%84%EC%A1%B0%20%EC%8B%A0%EC%84%B8%EA%B3%84%EB%B0%B1%ED%99%94%EC%A0%90%20%EA%B0%95%EB%82%A8%EC%A0%90/@37.5043657,127.0042308,17z --- Superchart · https://superchart.com/en/@foothill-coffee-fold/chefjo-shinsegae-gangnam-choco-strawberry-cake/ · https://superchart.com/llms.txt