# Bear mirror photo zone at a Gwangjang Market mugwort bakery: Ssuk's - By Hyewon (https://superchart.com/en/@forkful-seoul/) - Written Sep 17, 2026 - Local places › Cafés › Jongno, Seoul - Sponsored: This post was written as part of a sponsored store visit. - English edition: https://superchart.com/en/@forkful-seoul/gwangjang-market-mugwort-chocopie-gift-box-a018/ - Also in: [한국어](https://superchart.com/ko/@forkful-seoul/gwangjang-market-mugwort-chocopie-gift-box-a018/index.md) ## In short Ssuk's Choco Pie Seoul is a mugwort dessert bakery in an alley of Gwangjang Market in Jongno, Seoul. On a weekday afternoon, with the market full of foreign tourists, this visit to Ssuk's Choco Pie Seoul meant a snapshot in the shop's bear mirror photo zone and a 6-piece gift box opened flavor by flavor, from Geomundo sea-breeze mugwort to sea-breeze mugwort with whole red bean. Worth a stop for mugwort dessert fans or anyone after an easy gift to carry home from Gwangjang Market. ## Good to know - **Location**: 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul (Gwangjang Market alley) - **Gift set sizes**: 3-piece and 6-piece boxes - **Six flavors in the box**: Geomundo sea-breeze mugwort, sea-breeze mugwort injeolmi (chewy rice cake), sea-breeze mugwort with whole red bean, Nonsan strawberry, Udo peanut, Gwangju real chocolate - **Other menu items**: Mugwort cookies, mugwort scones, milk tea and mugwort milk tea, choco cheesecake and mugwort cheesecake - **Original branch**: Ssuk's Choco Pie Gwangju *as written by the visitor on Sep 17, 2026* ## What kind of place is Ssuk's Choco Pie Seoul at Gwangjang Market? Ssuk's Choco Pie Seoul is a mugwort (ssuk) dessert specialty shop tucked in an alley of Gwangjang Market. I went to Gwangjang Market to eat something delicious and ended up grabbing dessert too, haha. This time I visited Ssuk's Choco Pie Seoul in Gwangjang Market — the name alone sounded like exactly the kind of mugwort dessert shop I love, so I was curious, and it turned out to have way more variety than I expected, so it was fun just to look around. ![Ssuk's Choco Pie Seoul mugwort dessert gift set main photo](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-01-1vr5d-1200.webp) ![View of a Gwangjang Market alley](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-02-ujm8s-900.webp) ![Gwangjang Market crowded on a weekday afternoon](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-03-fkj8g-900.webp) It had been really, really long since I visited Gwangjang Market. Even though it was a weekday afternoon, the place was packed with foreign tourists. ![Exterior of Ssuk's Choco Pie Seoul in a Gwangjang Market alley](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-04-lkz4m-m-900.webp) ![Storefront with the single-word 'Ssuk' sign](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-05-acsht-900.webp) In the alleys of Gwangjang Market, one single word caught my eye — "Ssuk" (mugwort) haha. The green interior matching the mugwort theme really grabbed my attention. ![Green-themed interior of Ssuk's Choco Pie Seoul](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-06-15uoa-900.webp) ![Interior of Ssuk's Choco Pie Seoul](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-07-wx790-900.webp) ## Inside the shop: display case and menu lineup Walking into Ssuk's Choco Pie Seoul, the first thing that caught my eye was a tray with desserts beautifully arranged in green box packaging! ![Dessert display tray with green box packaging](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-08-1mmy5-900.webp) ![Close-up of the Ssuk's Choco Pie display tray](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-09-1kz4v-900.webp) ![Display case of mugwort cookies and mugwort scones](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-10-y36m6-900.webp) From the mugwort choco pies to mugwort cookies and mugwort scones, everything on the menu used mugwort, so it looked hard to just walk past if you're a mugwort lover haha. The packaging was so pretty too, right? ![Store signage listing mugwort dessert menu items](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-11-1cclm-900.webp) ![Milk tea and cheesecake menu corner](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-12-bystp-900.webp) It wasn't just mugwort desserts — there were also drinks and cakes, from milk tea and mugwort milk tea to choco cheesecake and mugwort cheesecake. It'd be great to come with a mugwort-loving friend and pick a bunch of things to try haha. ![Sign for mugwort milk tea and mugwort cheesecake](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-13-1xm72-900.webp) ![Mugwort dessert gift set boxes displayed in store](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-14-19wq8-900.webp) ## Gift boxes: 3-piece or 6-piece? What I liked most was the gift sets! Ssuk's Choco Pie Seoul has boxes in 3-piece and 6-piece sizes, and the packaging was so clean and pretty that it felt less like dessert packaging and more like a small gift haha. If you're looking for a light gift to pick up near Gwangjang Market, this kind of dessert set seemed like a solid choice :) Honestly, Gwangjang Market has a reputation for being overpriced, but Ssuk's Choco Pie's prices were actually reasonable?♥ ![3-piece and 6-piece gift set packaging](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-15-18ge9-900.webp) Looking it up, I found out that the main store of Ssuk's Choco Pie is Ssuk's Choco Pie Gwangju. It was interesting to know that a mugwort dessert that started in Gwangju can now be found in Seoul too haha. ![Store signage noting the Gwangju main branch of Ssuk's Choco Pie](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-16-clq9n-m-900.webp) ![6-piece gift set waiting to be wrapped](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-17-h8toe-900.webp) ## Taking a photo at the bear mirror photo zone After some thought, I wrapped up the 6-piece gift set — the box packaging was just too pretty. There was also a cute bear mirror in the store, so I took a mirror shot as proof of visit, hehe. Having a little photo zone like this made picking out gifts even more fun with the extra photo-taking..♥ ![Mirror shot in front of the store's bear mirror](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-18-w03sw-900.webp) ![Photo taken while holding the 6-piece gift set](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-19-17rsb-900.webp) ## Unboxing the 6-piece set: which flavors are inside? Time to unbox the 6-piece Ssuk's Choco Pie box ♥ Each piece came individually boxed, which made it easy to grab one at a time and also clean for gifting :) There was a nice variety too — Geomundo sea-breeze mugwort, sea-breeze mugwort injeolmi, sea-breeze mugwort whole red bean, Nonsan strawberry, Udo peanut, and Gwangju real chocolate — six flavors in total! - Geomundo sea-breeze mugwort - Sea-breeze mugwort injeolmi - Sea-breeze mugwort whole red bean - Nonsan strawberry - Udo peanut - Gwangju real chocolate ![Six individually boxed choco pies in the 6-piece set](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-20-1if40-m-900.webp) ![Six flavors of choco pie individually wrapped](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-21-rcpft-900.webp) For reference, this Gwangjang Market spot claims to be Korea's first mugwort choco pie. They say it's a chilled, premium dessert made without artificial coloring, preservatives, emulsifiers, shortening, or margarine, so I trusted it even more..✨ ![Packaging noting chilled premium dessert](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-22-yg7w3-900.webp) ![Sea-breeze mugwort whole red bean choco pie opened](https://img.superchart.com/images/gwangjang-market-mugwort-chocopie-gift-box/gwangjang-market-mugwort-chocopie-gift-box-23-1cyys-900.webp) ## How does the sea-breeze mugwort with whole red bean taste? I couldn't resist haha, so I pulled out the sea-breeze mugwort whole red bean first! The fragrant mugwort flavor came through gently, and between the soft chilled cream was mild 100% domestic whole red bean — it was so, so good..♥ The chocolate coating was genuinely high quality too!! Not cheap chocolate — the kind that melts and gets on your hands, real chocolate that melts smoothly, so it tasted amazing and the whole thing came together perfectly ㅠ I tried the rest of the flavors back home, and honestly every single one was delicious — a real Gwangjang Market gem 🫶🏻 Personally, since I love mugwort desserts, just browsing the variety was already fun, and the gift set had such a nice range of flavors that trying one at a time was its own pleasure haha. Highly recommend for anyone near Gwangjang Market looking for something a little different, or for mugwort desserts specifically! ## Where it is - Ssuk's Choco Pie Seoul (쑥스초코파이 서울) - 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea - 서울특별시 종로구 종로32길 25 1층 - 37.5699262, 127.0014533 - Google Maps: https://www.google.com/maps/search/%EC%91%A5%EC%8A%A4%EC%B4%88%EC%BD%94%ED%8C%8C%EC%9D%B4%20%EC%84%9C%EC%9A%B8/@37.5699262,127.0014533,17z --- Superchart · https://superchart.com/en/@forkful-seoul/gwangjang-market-mugwort-chocopie-gift-box-a018/ · https://superchart.com/llms.txt