# Sokcho market salted seafood shopping: Hwangbuja Jeotgal - By Seorim (https://superchart.com/en/@gangwon-on-plate-2/) - Written Sep 10, 2026 - Local places › Shopping › Sokcho, Gangwon - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@gangwon-on-plate-2/sokcho-market-myeongran-hwangbuja/ - Also in: [한국어](https://superchart.com/ko/@gangwon-on-plate-2/sokcho-market-myeongran-hwangbuja/index.md) ## In short Hwangbuja Jeotgal is a salted seafood shop in Sokcho Central Market, Gangwon. I bought 600g myeongnanjeot for ₩20,000, 500g broken-piece myeongnanjeot for ₩15,000, and scallop jeotgal to enjoy at home. Hwangbuja Jeotgal is a Sokcho food stop I would happily revisit. ## Good to know - **Address**: 16 Jungang-ro 147beon-gil, Sokcho-si, Gangwon-do, South Korea (Sokcho Tourist & Fishery Market, No. 25) - **Hours**: Daily 08:00–20:30 - **Parking**: 30-minute parking voucher for Sokcho Tourist & Fishery Market public parking with purchases of ₩15,000 or more - **Public parking fee**: ₩500 per 30 minutes; maximum ₩6,000 per day - **Myeongnanjeot**: 600g ₩20,000 - **Broken-piece myeongnanjeot**: 500g ₩15,000 - **Scallop jeotgal**: Purchased ₩10,000 worth - **Packing and delivery**: Takeout packing available; nationwide delivery available - **Restroom**: Separate men's and women's restrooms, located outside *as written by the visitor on Sep 10, 2026* ## The myeongnanjeot I absolutely wanted from Sokcho Central Market Is there something you always bring home when you visit a market near the sea? On this Sokcho trip, I had exactly three things written down as market must-buys 👀 - Tender semi-dried squid - Chewy seaweed ear mushrooms - Salty myeongnanjeot (seasoned pollock roe) I had written that I absolutely had to buy these, and ⭐️myeongnanjeot⭐️ even got a star because it is soul food for both my mom and me 🫶🏻 In Incheon, I often went to Sorae Port and Yeonan Pier to buy salted seafood, but I could not skip Central Market on this Sokcho trip, right? After searching hard, I found Hwangbuja Jeotgal (황부자젓갈), a beloved salted seafood shop in Sokcho Central Market! It is directly opposite the famous Sokcho Central Market sulppang (makgeolli bread) shop, so it was perfect for stopping by after buying sulppang on the last day of the trip. I packed up myeongnanjeot, broken-piece myeongnanjeot, and scallop jeotgal nice and properly ❣️ I will even share the best way to eat scallop jeotgal—mixed with fragrant sesame oil and loads of sliced Cheongyang chili, then plopped onto nurungji sungnyung (scorched-rice tea)—and a microwave egg custard recipe with broken-piece myeongnanjeot that turns out baby-bottom smooth! Only a week after getting home from the trip, we were already nearing the bottom of everything, so here I am writing about Hwangbuja Jeotgal with such, such regret 🥲💦 ## Hwangbuja Jeotgal location and parking Hwangbuja Jeotgal is right there when you turn around and look to the right from Gangwondo Makgeolli Sulppang, the most popular sulppang shop in Sokcho Central Market! I recommend stopping by after buying your bread, haha. For purchases of ₩15,000 or more, they provide a 30-minute parking voucher for the Sokcho Tourist & Fishery Market public parking lot! Parking support at a market is such a precious thing..❣️ For reference, public parking is ₩500 per 30 minutes, with a daily maximum of ₩6,000! Hours are daily from 8:00am to 8:30pm, and takeout packing is available. The men's and women's restrooms are separate and located outside. 🅿️ ![Exterior of Hwangbuja Jeotgal in Sokcho Central Market](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-01-13wdn-966.webp) ![Inside Hwangbuja Jeotgal in Sokcho Central Market](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-02-1jprp-966.webp) Just look at that true local-favorite vibe..! They told me they have held this prime spot in Sokcho Central Market for more than 10 years already 👀 ![View of the salted seafood shop in Sokcho Central Market](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-03-15i1s-966.webp) They also sold sikhye (sweet rice drink), sweet-pumpkin sikhye, juice, and flavorful red snow crab soy sauce, ![Display counter selling sikhye and red snow crab soy sauce](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-04-1l9yd-966.webp) ![Shop display with sikhye and juice](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-05-7mudk-966.webp) ## Salted seafood on display, from myeongnanjeot to flatfish sikhae Naturally, salted seafood was the star! From galchi sokjeot (fermented innards of cutlassfish), perfect with grilled meat, to clam jeotgal and myeongnanjeot, ![Display of galchi sokjeot, clam jeotgal, and myeongnanjeot](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-06-788sc-966.webp) ![Salted seafood display including myeongnanjeot](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-07-11p4y-966.webp) There were octopus jeotgal, scallop jeotgal, squid jeotgal, seed jeotgal, and even flatfish sikhae (fermented fish with grains), all looking so gorgeous and set out where you could see them immediately. I loved being able to choose while looking at everything with my own eyes! ![Guide to the varieties of salted seafood at Hwangbuja Jeotgal](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-08-zc1xe-966.webp) *Source – Hwangbuja Jeotgal Naver page* ## Prices for myeongnanjeot, broken-piece myeongnanjeot, and scallop jeotgal Among all these varieties, we chose myeongnanjeot, broken-piece myeongnanjeot, and scallop jeotgal! ![Purchased myeongnanjeot and broken-piece myeongnanjeot](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-09-aqqra-966.webp) ![Purchased myeongnanjeot and scallop jeotgal](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-10-1twv2-966.webp) We got 600g of myeongnanjeot for ₩20,000, 500g of broken-piece myeongnanjeot for ₩15,000, plus just ₩10,000 worth of scallop jeotgal! ![Generously packed salted seafood in containers](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-11-1dlop-1200.webp) They packed the containers down so generously! We got more than the weight we ordered..❤️ Can you see how the lid would not even close? 🫶🏻 Our itinerary was Busan → Incheon, so I loved that they packed everything carefully in an insulated bag like this! 👍🏻 ![Salted seafood packed in an insulated bag](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-12-1kndj-966.webp) Purchase complete, and so plentiful! ❤️ ![Salted seafood with nationwide delivery information](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-13-fausr-966.webp) They also offer nationwide delivery, by the way, so we are going to place an order the moment we finish everything 👀❤️ ## How to season myeongnanjeot and scallop jeotgal deliciously ![Preparing to season myeongnanjeot and scallop jeotgal](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-14-1ckdl-966.webp) ### Myeongnanjeot Portion it out, snip only what you will eat right away with scissors, drizzle on sesame oil, and sprinkle sesame seeds—it is so good ❣️ I recommend freezing the remaining roe ❄️ ### Scallop jeotgal Snip it up with scissors, then mix in chopped Cheongyang chili and sesame oil—heaven..♥️ We love spicy food, so we added quite a lot of chili; the little bite and the heat were exactly our taste! 💘 ![Scallop jeotgal seasoned with Cheongyang chili and sesame oil](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-15-19dpd-966.webp) ![Scallop jeotgal served with sungnyung or porridge](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-16-151q4-966.webp) For reference, I absolutely love scallop jeotgal on sungnyung or porridge! They go together perfectly 🫶🏻 ## How to make microwave myeongnanjeot egg custard - Put five or six cut pieces of myeongnanjeot into a microwave-safe dish. - Crack in 2 eggs. - Lightly mash the myeongnanjeot and gently mix it with the eggs first. ![Myeongnanjeot egg custard ingredients mixed with eggs](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-17-1u8gc-966.webp) - Add about 250ml of purified water. ![Adding water during the myeongnanjeot egg custard process](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-18-ne43t-966.webp) - Add about 1 teaspoon of beef Dashida seasoning and mix well. Do not add too much, because the myeongnanjeot makes it very salty already!! ![Myeongnanjeot egg custard ingredients with Dashida added](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-19-vyy7j-966.webp) - Cover the top with plastic wrap, then poke a small hole in it. ![Microwave egg custard container covered with plastic wrap](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-20-1rbwc-966.webp) - Microwave for about 4 minutes 30 seconds at 1000W. Timing can vary by microwave, so I recommend microwaving for 4 minutes first, checking whether it is cooked, then adding more time if needed! ![Finished microwave myeongnanjeot egg custard](https://img.superchart.com/images/sokcho-market-myeongran-hwangbuja/sokcho-market-myeongran-hwangbuja-21-14gxt-966.webp) And there you have it: this gorgeous-looking egg custard, done-! ♥️ It takes just 3 minutes to put together and only needs the microwave, but it is salty, packed with umami, and makes a whole bowl of rice disappear in no time ♥️ ## Hwangbuja Jeotgal final thoughts > If you are looking for a great salted seafood shop in Sokcho Central Market, food to give your parents after a Sokcho trip, a place to buy varieties such as squid jeot, flatfish sikhae, and myeongnanjeot, a salted seafood shop to visit every time you go to Sokcho, or truly excellent jeotgal full of umami and homemade care rather than just saltiness, I recommend Hwangbuja Jeotgal in Sokcho Central Market! I love myeongnanjeot so much that I have tried a huge number of products and market-style jeotgal, and Hwangbuja Jeotgal was satisfying enough to make my personal top-three favorite salted seafood shops! Honestly, because jeotgal is made with strong seasoning, you might not notice even if the ingredients were not especially good. But what I felt while eating Hwangbuja Jeotgal was, “Ah, they really use excellent raw ingredients.” As I mentioned several times, not many places pass my mom's picky palate, but this salted seafood shop got an immediate thumbs-up from her! How about hunting for delicious Sokcho food at Hwangbuja Jeotgal on your Sokcho trip? ✨ ## Where it is - Hwangbuja Jeotgal (황부자젓갈) - 16 Jungang-ro 147beon-gil, Sokcho-si, Gangwon-do, South Korea (Sokcho Tourist & Fishery Market, No. 25) - 강원특별자치도 속초시 중앙로147번길 16 속초관광수산시장 25호 - 38.2047717, 128.5898891 - Google Maps: https://www.google.com/maps/search/%ED%99%A9%EB%B6%80%EC%9E%90%EC%A0%93%EA%B0%88/@38.2047717,128.5898891,17z --- Superchart · https://superchart.com/en/@gangwon-on-plate-2/sokcho-market-myeongran-hwangbuja/ · https://superchart.com/llms.txt