# Finding stall 25 at Sokcho Market for squid & pollock jeotgal - By Mirae (https://superchart.com/en/@gangwon-shopfronts/) - Written Sep 7, 2026 - Local places › Shopping › Sokcho, Gangwon - Sponsored: This post was written after a sponsored store visit. - English edition: https://superchart.com/en/@gangwon-shopfronts/sokcho-market-squid-jeotgal-stall/ - Also in: [한국어](https://superchart.com/ko/@gangwon-shopfronts/sokcho-market-squid-jeotgal-stall/index.md) ## In short Hwangbuja Jeotgal is a salted seafood stall at stall 25, 1st floor, Sokcho Tourist Fish Market in Sokcho, Gangwon. Visitors can taste-test spice and saltiness at the sample counter before choosing, with prices posted per gram, generous portions, ice-pack cold packing, and a parking discount voucher. It's a solid one-stop shop for banchan to fill the fridge after a Sokcho trip and jeotgal for gifts. ## Good to know - **Address**: 16 Jungang-ro147beon-gil, Sokcho Tourist Fish Market 1F Stall 25, Sokcho-si, Gangwon-do, South Korea - **Hours**: Daily 08:00–20:30 - **Parking**: Sokcho Tourist Fish Market public lot, ₩500/30 min, ₩6,000 daily max - **Parking perk**: Free 30-minute parking voucher with purchases over ₩15,000 - **Items purchased**: Squid jeotgal (salted squid), pollock hoe (raw pollock salad) - **Pricing display**: Prices posted per gram in front of each jeotgal container *as written by the visitor on Sep 7, 2026* ![Main entrance gate of Sokcho Tourist Fish Market (Jungang Market)](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-01-vkspm-966.webp) *Main entrance of Sokcho Tourist Fish Market (Jungang Market)* Whenever I plan a trip to Sokcho, there's one stop I never skip: Sokcho Tourist Fish Market (Jungang Market), packed with food and lively sights. Even after coming home from a trip, jeotgal (salted seafood) — the ultimate rice thief — is something I always make sure to pick up at the market. I couldn't forget the taste of the jeotgal my sister brought back for me last time, so on this trip I went to find that shop myself. ## Where to find Hwangbuja Jeotgal and parking - Address: 16 Jungang-ro147beon-gil, Sokcho Tourist Fish Market 1F Stall 25, Sokcho-si, Gangwon-do - Hours: Daily 08:00–20:30 - Parking: Sokcho Tourist Fish Market public lot (₩500 per 30 min, ₩6,000 daily max) - Parking tip: Spend over ₩15,000 at the shop for a free 30-minute parking voucher If you're driving, I'd recommend searching 'Sokcho Tourist Fish Market parking lot' in your navigation app and parking in the public lot. It's just one crosswalk away from the market entrance, so the route is really convenient. ### What to do when your map directions cut out Since it was my first time, after parking I crossed the street and entered through gate 5 (or 6, or 7) toward the central alley, Dakjeon-golmok. But my destination got so close that the Naver Map app kept ending navigation early, which threw me off. Don't panic if this happens — just check the shops around you! Walking down the alley, you'll pass the famous makgeolli sulppang (rice-wine steamed bread) shop, and on your left you'll see 'Hwangbuja Twigim' (Hwangbuja Fried Foods). The Hwangbuja Jeotgal shop I was looking for sits right next door. ![Alley to stall 25 jeotgal shop next to Hwangbuja Twigim](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-02-1u0s7-966.webp) If it's crowded and confusing, just look up — you'll spot a round yellow sign hanging overhead marked '25,' and you won't have any trouble finding it. ## Tasting counter, clean display cases, and per-gram pricing When I arrived, over 20 kinds of colorful jeotgal were neatly arranged. Everything was carefully covered with lids or plastic wrap to keep out dust, and the area around the cases was spotless with no stickiness anywhere, which made me feel even more comfortable choosing. ![Jeotgal display case covered with lids](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-03-1nt3z-1200.webp) What I especially loved about this place is the tasting counter where you can try any jeotgal you're curious about before buying! No matter how famous a place is, it's only a real find if it suits your own taste, right? Following the friendly owner's guidance, I sampled a little at a time and picked the exact level of spiciness and saltiness that suited me, so I couldn't go wrong. ![Jeotgal tasting counter with per-gram price tags](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-04-8pte8-966.webp) ![Jeotgal display shelf with prices marked](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-05-5s37g-966.webp) But the biggest reason I recommend this place is its clear, honest pricing system. Prices per gram are printed in large letters in front of every jeotgal container, so there's no need to ask about price one by one — I could shop comfortably within my budget. ## Buying squid jeotgal and pollock hoe, and how it's packed Out of all the jeotgal, I finally settled on the chewy squid jeotgal and the savory pollock hoe. The owner weighed everything out and packed in noticeably more than the standard amount, pressing it down generously — that warm market generosity really came through. ![Generously packed squid jeotgal and pollock hoe](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-06-8gclh-966.webp) Thanks to the careful, multi-layer sealed packaging, I made it home in the car without any worries about smell or leaking broth. When I mentioned I had a long drive ahead, they packed it once more with an ice pack inside a cold-insulation bag, so there was no risk of spoiling even in hot weather. ![Sealed jeotgal packed with an ice pack for cold transport](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-07-vxfd0-966.webp) ## Don't forget the parking discount voucher Once your hands are full with jeotgal packages, be sure to ask the owner for a public parking lot discount voucher when you pay! ![Sokcho Tourist Fish Market public parking discount voucher](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-08-1ws4u-966.webp) Browsing the market and snacking here and there can make parking fees add up before you know it, but the generous voucher I got with my purchase took that worry away. It'd be a shame to forget and leave without it, so make sure to grab yours. ## Tasting tips to make a bowl of rice disappear Open the packed container and the glossy, deep-red seasoning coating the jeotgal is instantly appetizing. It's not artificially salty or harsh — just a subtle, savory depth. ![Close-up of seasoned squid jeotgal](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-09-1o1fi-966.webp) Here's my personal tip for enjoying jeotgal 200% more: drizzle about half a spoon of sesame oil over it and mix gently to add a nutty aroma. Then layer it over a soft, moist soft-boiled egg — the savory saltiness and the rich, runny yolk balance each other perfectly. ![Jeotgal served over a soft-boiled egg](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-10-1iy8u-966.webp) Wrap a plump piece of jeotgal with freshly cooked rice in crisp gim (seaweed sheet), and a whole bowl of rice disappears in no time. ![A bite of rice and jeotgal wrapped in seaweed](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-11-14sxu-966.webp) On a morning when you have no appetite, try it over hot nurungji (scorched rice soup), or serve it alongside crispy grilled samgyeopsal instead of ssamjang — either combination works beautifully. ## Freezing for later: keeping it chewy to the last bite Since the portions are so generous, you probably won't finish it all at once. I'd strongly recommend portioning out only what you'll eat right away into a side dish container, then dividing the rest into zipper bags or small containers to freeze immediately. ![Jeotgal portioned into containers for freezing](https://img.superchart.com/images/sokcho-market-squid-jeotgal-stall/sokcho-market-squid-jeotgal-stall-12-4yrtz-966.webp) Because jeotgal already contains salt, it won't freeze into a solid rock-hard block even after a long time. Just take it out at room temperature for 10–20 minutes before a meal, and it'll taste just as fresh and chewy as the day you bought it. If you're looking for a hearty banchan to perk up your appetite, I confidently recommend stopping by Hwangbuja Jeotgal on your next trip to Sokcho. It also makes a great, easy gift for friends when you get back from a Sokcho trip — go ahead and shop with both hands full! ## Where it is - Hwangbuja Jeotgal (황부자젓갈) - 16 Jungang-ro147beon-gil, Sokcho Tourist Fish Market 1F Stall 25, Sokcho-si, Gangwon-do, South Korea - 강원특별자치도 속초시 중앙로147번길 16 속초관광수산시장 25호 - 38.2047717, 128.5898891 - Google Maps: https://www.google.com/maps/search/%ED%99%A9%EB%B6%80%EC%9E%90%EC%A0%93%EA%B0%88/@38.2047717,128.5898891,17z --- Superchart · https://superchart.com/en/@gangwon-shopfronts/sokcho-market-squid-jeotgal-stall/ · https://superchart.com/llms.txt