# Bucheon bakery gift sets and blueberry cream cheese: Easy White Bread - By Jiho Seon (https://superchart.com/en/@gimpo-window-mug/) - Written Sep 14, 2026 - Local places › Cafés › Bucheon, Gyeonggi - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@gimpo-window-mug/bucheon-sinjungdong-easy-white-bread-mucho-berry/ - Also in: [한국어](https://superchart.com/ko/@gimpo-window-mug/bucheon-sinjungdong-easy-white-bread-mucho-berry/index.md) ## In short Easy White Bread Bucheon Sinjung-dong is a premium fresh milk bread bakery that recently opened next to Lotte Cinema in Sinjung-dong, Bucheon, Gyeonggi. The visit covered soboro chestnut rice cake milk bread, blueberry cream cheese and a cup of Mochoberry brewed coffee poured on the spot, plus the shop's gift sets with wrapping. The fruit cream sando was sold out, but the bread and coffee at Easy White Bread both earned a five-star revisit rating. ## Good to know - **Location**: Next to Lotte Cinema Sinjung-dong, 272 Giljuro, Unit 113, Wonmi-gu, Bucheon, Gyeonggi - **Ordered**: Soboro chestnut rice cake milk bread, blueberry cream cheese, Mochoberry brewed coffee - **How it is sold**: Milk bread sold by the piece or in half sizes, with a choice of slice thickness - **Other items**: Handmade jams, cream cheese (plain, blueberry, honey fig, pecan), homemade soup, gift sets (wrapping fee included) - **Seating**: Seats available for drinking in - **Sold out**: All fruit cream sando were sold out on the day of the visit *as written by the visitor on Sep 14, 2026* ![Main photo of Easy White Bread Bucheon Sinjung-dong](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-01-101qc-m-1200.webp) I'm so happy there are more and more milk bread shops popping up these days. Easy White Bread in Bucheon Sinjung-dong is a newly opened one, so I quickly went to check it out. ![Exterior of Easy White Bread next to Lotte Cinema Sinjung-dong](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-02-t163c-966.webp) ## Where is Easy White Bread Bucheon Sinjung-dong, and what is it like inside? Easy White Bread Bucheon Sinjung-dong is right next to Lotte Cinema Sinjung-dong, so the location is great, and best of all the staff were so kind. It's a milk bread shop my parents already love, so I went straight in. But it's gotten so popular there were really a lot of people. ![Crowded interior of the milk bread specialty shop](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-03-1b52n-966.webp) A milk bread shop with real presence. It wasn't just plain milk bread — they also sell special menu items and even proper coffee. ## Menu and gift sets at Easy White Bread Easy White Bread Bucheon Sinjung-dong also sells gift sets. The gift wrapping fee is included, and there's a wide variety of handmade jams and cream cheeses too. And the coffee is brewed coffee, which was special. ![Gift sets, handmade jams and cream cheese on display](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-04-18v40-966.webp) They also sell homemade soup, and the cream cheese is so famous that people were buying every type. It's gotten popular enough to line up for — this is Easy White Bread Bucheon Sinjung-dong, the milk bread shop near Sinjung-dong Station. ![Customers lining up next to the milk bread display counter](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-05-xj45z-966.webp) The main item is the golden beurre milk bread. I liked that it's sold by the piece too. For people living alone, or people for whom even the half size is too big, buying the small size with cream cheese to spread on it would be great too. The coffee menu is delicious as well, so it's nice as a dessert. ![Corner selling golden beurre milk bread by the piece](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-06-1btjr-966.webp) ### Which special milk breads are on offer? They also had special milk bread menu items like olive cheese milk bread, soboro chestnut rice cake milk bread, walnut cranberry rye milk bread, and cream castella milk bread — all quite special. ![Special milk breads including olive cheese and soboro chestnut rice cake](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-07-129yg-966.webp) I ordered the soboro chestnut rice cake milk bread I'd been curious about. And I also ordered blueberry cream cheese since I was curious about that too. A lot of people were also buying the honey fig cream cheese and pecan cream cheese. Next time I should buy one of each type to try. ![Blueberry cream cheese and other cream cheese varieties](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-08-1mkal-966.webp) A premium milk bread specialty shop where you can even choose the cutting size. What's appealing here is that the bread is so good even eaten plain, ugh. ![Sign explaining choosable milk bread cutting sizes](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-09-535s2-966.webp) There were a lot of fruit cream sandos too, but they were all sold out... if you're curious, visit early. Easy White Bread Bucheon Sinjung-dong, the popular milk bread shop near Sinjung-dong Station, is so popular you might need to order ahead. ![Display case of sold-out fruit cream sandos](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-10-10agp-966.webp) Plain cream cheese and blueberry cream cheese were also sold in these small portioned packs. ![Portioned plain and blueberry cream cheese for sale](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-11-uiyzz-966.webp) They cut the milk bread to size and the gift wrapping was done so nicely, it would be perfect as a light gift for Chuseok holiday 2026. ![Milk bread gift wrapping for a holiday gift](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-12-1jzs8-966.webp) ## Can you sit and eat in at the bakery? Easy White Bread Bucheon Sinjung-dong has seating where you can sit down, so it's nice to order one piece of milk bread and enjoy it with coffee. ![Store seating for sitting and drinking coffee](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-13-ldrlm-m-966.webp) With freshly baked bread like this, it couldn't possibly taste bad. The visuals were great and the staff were all so kind, which made me feel good. ![Display shelf with freshly baked bread](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-14-10lf9-966.webp) ## Mochoberry special brewed coffee, poured to order This place's special brewed coffee is amazing, so if you visit, make sure to try the coffee too. ![Sign for the special brewed coffee beans](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-15-1fvnp-966.webp) I tried the Mochoberry beans, described as having a lingering sweetness with fruity notes reminiscent of berries and cherries, and they brewed it right there. The aroma was great and the taste was really good too. ![Mochoberry brewed coffee being poured fresh](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-16-1ikjt-966.webp) They packaged it neatly too, which was satisfying — this is Easy White Bread Bucheon Sinjung-dong, the milk bread shop near Sinjung-dong Station. ![Neatly packaged bag of milk bread](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-17-zdgrn-966.webp) ## How did the soboro chestnut rice cake milk bread taste? Soboro chestnut rice cake milk bread and blueberry cream cheese. But the soboro chestnut rice cake milk bread was so good on its own that I ended up spreading the cream cheese on a different bagel instead. ![Soboro chestnut rice cake milk bread and blueberry cream cheese](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-18-1gwxp-966.webp) ![Opened soboro chestnut rice cake milk bread](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-19-1a84m-966.webp) There are so many milk bread shops these days, but it's so nice that this place also sells special menu items. This milk bread is packed full of chestnuts. ![Cross-section of milk bread packed with chestnuts](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-20-19qq6-966.webp) ![Surface of the milk bread topped with soboro crumble](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-21-6b1ub-966.webp) ![Hand-torn inside of the chestnut rice cake milk bread](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-22-1alfx-966.webp) Just tearing it apart by hand and eating it was heavenly. The bread itself is delicious, and with all those chestnuts packed in, it's absolutely heavenly. ![Milk bread and coffee set together on a table](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-23-14zkg-966.webp) ![A partly eaten piece of soboro chestnut rice cake milk bread](https://img.superchart.com/images/bucheon-sinjungdong-easy-white-bread-mucho-berry/bucheon-sinjungdong-easy-white-bread-mucho-berry-24-1vfvw-966.webp) The bread was delicious and the coffee was delicious too — Easy White Bread Bucheon Sinjung-dong, the milk bread shop near Sinjung-dong Station, gets a five-star revisit rating. It was really so good! ## Where it is - Easy White Bread Bucheon Sinjung-dong (이지화이트브레드 부천신중동점) - 272 Giljunno, 113ho, Wonmi-gu, Bucheon-si, Gyeonggi-do, South Korea - 경기도 부천시 원미구 길주로 272 113호 - 37.5029375, 126.7725168 - Google Maps: https://www.google.com/maps/search/%EC%9D%B4%EC%A7%80%ED%99%94%EC%9D%B4%ED%8A%B8%EB%B8%8C%EB%A0%88%EB%93%9C%20%EB%B6%80%EC%B2%9C%EC%8B%A0%EC%A4%91%EB%8F%99%EC%A0%90/@37.5029375,126.7725168,17z --- Superchart · https://superchart.com/en/@gimpo-window-mug/bucheon-sinjungdong-easy-white-bread-mucho-berry/ · https://superchart.com/llms.txt