# Gangnam hair salon for natural S-curl perm: Beorn Hair Cheongdam - By Haein (https://superchart.com/en/@glossy-menu-pages/) - Written Sep 10, 2026 - Updated Sep 14, 2026 - Local places › Hair & beauty salons › Gangnam, Seoul - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@glossy-menu-pages/gangnamgucheong-s-curl-perm-biorne/ - Also in: [한국어](https://superchart.com/ko/@glossy-menu-pages/gangnamgucheong-s-curl-perm-biorne/index.md) ## In short Beorn Hair Cheongdam is a hair salon near Gangnam-gu Office Station in Gangnam, Seoul. After usually wearing C-curls, the writer chose a soft, voluminous S-curl perm with Director Hanna and loved its feminine, understated finish. Verdict: a lovely choice for naturally styled-looking waves. ## Good to know - **Address**: 2F Beorn Hair, 710 Seolleung-ro, Gangnam-gu, Seoul, South Korea (서울 강남구 선릉로 710 2층 비오른헤어) - **Hours**: Mon–Sun 09:30–20:00; closed every Tuesday - **Parking**: Available; flat rate ₩4,000. Valet available for ₩4,000 - **First-visit discount**: I was told first-time visitors receive 40% off - **Google review discount**: I was told Google reviews receive 10% off - **Treatment time**: About 3 hours *as written by the visitor on Sep 10, 2026* ![Featured photo from an S-curl perm visit at Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-01-1w14g-900.webp) I’ve been wanting to change up my hairstyle lately, so this time I went to Beorn Hair Cheongdam for an S-curl perm. I usually go for styles where only the ends curl naturally, like C-curls, but this time I wanted something a little more feminine and voluminous, so I decided on S-curls! ## Finding Beorn Hair Cheongdam from Gangnam-gu Office Station It’s near Exit 3-1 of Gangnam-gu Office Station. It was conveniently close to the station! ### A street-facing exterior ![Exterior of Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-02-icwx9-900.webp) ![Street-facing exterior of Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-03-4uh6c-900.webp) Since it’s right along the main road, it was easy to find, too. ![Second-floor entrance to Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-04-ox3n5-900.webp) Head up to the second floor and—ta-da! Beorn Hair. ## S-curl perm prices and first-visit discount I booked with Director Hanna. ![Treatment price information at Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-05-j7wmb-m-900.webp) ![Price list at Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-06-omz3i-900.webp) Use these prices as a reference! I was told there’s a 40% first-visit discount, so I recommend booking through Naver before you go. ## The calm, bright salon interior ![Interior space at Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-07-1l7kq-900.webp) ![Hair salon interior filled with natural light](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-08-72t60-900.webp) Once inside, the salon was more spacious than I expected and neatly organized throughout! Natural light pours in through the large windows, making it feel bright rather than cramped. After sitting for just a moment, I stored my things, put on a robe, and off we go for the hair appointment! ![Waiting area at Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-09-dctfz-900.webp) They were selling a variety of products, too. ![Hair products for sale at the salon](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-10-1y5xw-m-900.webp) ![Hair product display at Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-11-1opmc-m-900.webp) Rather than the hectic, overwhelming atmosphere typical of some salons, the overall mood was calm, so I could stay comfortable throughout the treatment. ![Calm hair salon interior](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-12-1ac8x-m-900.webp) ![Treatment area at Beorn Hair Cheongdam](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-13-15jmf-m-900.webp) There were several stations, and with the designers and staff working together, the whole operation felt very organized. ![Snacks and yakgwa served during the treatment](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-14-79ins-900.webp) I brought my own drink, so I didn’t have one there, but they gave me snacks and yakgwa (Korean honey cookies). They had lots of drink options, including coffee, iced tea, and juice. ![Google review discount information](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-15-2u0ir-900.webp) Just so you know, I was told you get 10% off for leaving a Google review. ![Consultation before the S-curl perm treatment](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-16-1d36x-900.webp) ![Preparing for the S-curl perm treatment](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-17-19ted-900.webp) ## The treatment process for understated S-curls Once the consultation was over, the treatment really got underway! They first checked my hair condition again and proceeded with the necessary steps. Since I wanted S-curls in particular, I was told the key was to make the curls look natural without making my hair look too puffy, you know? ![Natural S-curl perm treatment process](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-18-1k787-900.webp) Director Hanna checked on my hair condition throughout, so I wasn’t too worried while waiting. Perms do take a little time, of course, so I took breaks in between and waited comfortably. ![Checking hair condition during the perm treatment](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-19-5k1tm-900.webp) ![S-curl perm treatment in progress](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-20-ttd1o-900.webp) ![Perm treatment after nearly three hours](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-21-1p5lw-900.webp) The epic three-hour journey ••• ![S-curl perm treatment before completion](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-22-ysupg-900.webp) ![S-curl perm finishing process](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-23-1ofpi-900.webp) ## Big, naturally finished S-curls And finally, it was done! What I liked most when I first looked in the mirror was that the curls weren’t over-the-top! It had exactly the big, natural S-curl feeling I wanted, so I was super happy. Even with my hair simply down, it looked like I’d styled it, which I loved ㅠㅠ ![Big, naturally finished S-curl perm](https://img.superchart.com/images/gangnamgucheong-s-curl-perm-biorne/gangnamgucheong-s-curl-perm-biorne-24-1h91c-900.webp) How you care for a perm at home afterward is important too, right?!? As we wrapped up, Director Hanna also explained in detail how to dry my hair and bring out the curls. ## Final thoughts on the natural-wave S-curl perm Overall, I’m satisfied with this S-curl perm!! I didn’t want intensely defined waves; I wanted natural, feminine S-curls, and I think that feeling came through really well. I especially loved that when I wear my hair down, it doesn’t just fall flat—it forms natural waves, so it looks like I put much more effort into styling than usual. ## Where it is - Beorn Hair Cheongdam (비오른헤어 청담점) - 2F Beorn Hair, 710 Seolleung-ro, Gangnam-gu, Seoul, South Korea (서울 강남구 선릉로 710 2층 비오른헤어) - 서울특별시 강남구 선릉로 710 2층 비오른헤어 - 37.5183086, 127.0411283 - Google Maps: https://www.google.com/maps/search/%EB%B9%84%EC%98%A4%EB%A5%B8%ED%97%A4%EC%96%B4%20%EC%B2%AD%EB%8B%B4%EC%A0%90/@37.5183086,127.0411283,17z --- Superchart · https://superchart.com/en/@glossy-menu-pages/gangnamgucheong-s-curl-perm-biorne/ · https://superchart.com/llms.txt