# Haeundae eyewear shop with Lindberg and Chrome Hearts: Second Face - By Minseo Tak (https://superchart.com/en/@gwangbokro-shop-basket/) - Written Sep 14, 2026 - Local places › Shopping › Haeundae, Busan - Sponsored: This post was written as a store visit sponsorship. - English edition: https://superchart.com/en/@gwangbokro-shop-basket/secondface-sinsigaji-premium-eyewear-haeundae/ - Also in: [한국어](https://superchart.com/ko/@gwangbokro-shop-basket/secondface-sinsigaji-premium-eyewear-haeundae/index.md) ## In short Second Face Sinsigaji Branch is an eyewear shop inside the Sinsigaji district of Haeundae, Busan, near the McDonald's Jwa-dong branch. Second Face has a premium zone holding Lindberg and Chrome Hearts, price-tiered frame lines and a kids' zone, and the visit ended with blue-light blocking glasses in a brown oval frame for office use. An optician who completed the Lindberg Academy course picked a frame that suited the writer's face and fitted the lenses quickly, so Second Face is now the plan for the parents' glasses too. ## Good to know - **Location**: 175 Jwadong-sunhwan-ro, Haeundae-gu, Busan, units 103 and 104; inside the Sinsigaji district near Sinhaeundae Station (close to McDonald's Jwa-dong branch) - **Brands carried**: Lindberg, Chrome Hearts, Oakley, Carin and more - **Current promotion**: 2026 customer appreciation sale, up to 70% off - **Payment**: Dongbaekjeon (Busan local currency) accepted - **Store layout**: Premium zone, price-tiered frame lines, sunglasses, kids' zone, eye exam room, lens area with sink, water dispenser *as written by the visitor on Sep 14, 2026* ## Where is Second Face Sinsigaji Branch in Haeundae? Second Face Sinsigaji Branch is a Haeundae optician tucked inside Sinsigaji near Sinhaeundae Station. It's right near the McDonald's Jwa-dong branch! ![Exterior of Second Face eyewear shop in Sinsigaji, Haeundae](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-01-9stzn-900.webp) ## The premium zone: Lindberg and Chrome Hearts frames I was honestly surprised by how many premium glasses Second Face Sinsigaji Branch carries! ![Premium eyewear display at Second Face Sinsigaji Branch](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-02-124cs-900.webp) Lindberg, which just opened a store in Lotte Department Store Jamsil, is basically the luxury brand of eyewear haha ~ if you're in Busan looking for Lindberg glasses, come here! Getting to browse Lindberg right in the neighborhood... amazing!!! ![Lindberg Academy completion certificate displayed in store](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-03-t47me-m-966.webp) And this is an actual Lindberg Academy completion certificate! This place definitely sells authentic Lindberg, plus they offer customized fitting service... who knew Haeundae had such a high-end optician haha ![Premium corner with Lindberg eyewear frames](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-04-heiim-m-900.webp) They also carry Oakley sunglasses, great for working out ![Display corner for Oakley sports sunglasses](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-05-1swz3-m-1200.webp) I was curious what they meant by "premium zone" ![Sign for the premium zone at Second Face Sinsigaji Branch](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-06-12t63-m-966.webp) Chrome Hearts glasses...!!! First time seeing Chrome Hearts glasses at an optician haha. Didn't realize you could find Chrome Hearts somewhere other than a department store??? haha. The cross logo embedded in the frame looked so stylish haha ![Chrome Hearts eyewear frame with cross logo detail](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-07-1fjqm-966.webp) ![Chrome Hearts glasses displayed in the premium zone](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-08-1smzx-966.webp) Besides Lindberg and Chrome Hearts, there were so many other premium eyewear brands! ![Display case with various premium eyewear brands](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-09-13aml-966.webp) ![Eyewear frames organized by brand in a showcase](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-10-9bkn7-966.webp) You know how hard it is to find pretty glasses, right? Having so many different brands here really helps!! ## Inside Second Face: price-tiered frame lines and the kids' zone Inside Second Face Sinsigaji Branch, besides the premium line, glasses are also organized by price range haha. Don't let the premium eyewear intimidate you ~~ ![Interior view of Second Face Sinsigaji Branch](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-11-1hoef-m-900.webp) ![Eyewear display area organized by price range](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-12-i0cdr-m-900.webp) ![Wall display with price-tiered eyewear frames](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-13-x1c76-900.webp) And right now they're running a 2026 customer appreciation sale with up to 70% off, so this is your chance!! ![Sign for the 2026 customer appreciation sale, up to 70% off](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-14-1tp1f-900.webp) There were also plenty of frames reflecting recent trends, so it was fun to browse haha ![Corner featuring recent trending eyewear styles](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-15-1btp2-m-900.webp) They have lots of sunglasses too!! ![Sunglasses display corner in the store](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-16-pt7fp-m-900.webp) There's even a kids' zone haha. The colorful frames for kids are so cute haha By the entrance there's a lens display and sink ![Lens display and sink near the entrance](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-17-hqfr7-900.webp) ![Exam room and water dispenser area in the store](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-18-h43q1-900.webp) And an exam room plus a water dispenser! So convenient to use haha!! I was glad to see the Karen brand too! I'd occasionally seen it at duty-free shops haha ![Display corner for the Karen eyewear brand](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-19-16us0-900.webp) ## Can you pay with Dongbaekjeon at Second Face? Just so you know, Second Face Sinsigaji Branch also accepts Donghaeng-jeon ~! ![Sign indicating Donghaeng-jeon payment accepted](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-20-xgjjx-900.webp) ## Choosing blue-light blocking glasses in a brown oval frame I visited wanting to buy a pair of blue-light blocking glasses for the office ~ so I browsed the moderately priced options haha ![Popular recommended line of thick-framed glasses](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-21-3nvwh-900.webp) They recommended this line as the most popular one right now! Like they read my mind, haha. Miu Miu-style glasses are trending these days ~ and that's exactly what I was looking for haha. Thick frame plus nose pads — exactly what I wanted, it matched perfectly haha Miu Miu's version comes in this leopard print, but when I tried it on my face... it just wasn't it, ㅠㅠ. So which glasses did I end up bringing home ~~ ![New glasses inside a bear-shaped case](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-22-1c3k2-900.webp) ![Purchased glasses next to the bear-shaped case](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-23-13wm2-900.webp) My new glasses, tucked into a cute bear-shaped case, are..! ![Brown oval blue-light blocking glasses](https://img.superchart.com/images/secondface-sinsigaji-premium-eyewear-haeundae/secondface-sinsigaji-premium-eyewear-haeundae-24-cr19q-900.webp) An oval shape in the Miu Miu style, but since leopard print didn't suit me, I went with brown! They're super lightweight and have that current-trend frame shape — I really love them haha ## Is Second Face Sinsigaji Branch worth a visit? My younger sibling recently went to a different optician to get glasses and had such a hard time finding pretty ones that they had to go to several shops before finally landing on a pair ㅠㅠ. Finding glasses that are both pretty and suit your face is genuinely hard, so having a Lindberg-certified optician at Second Face Sinsigaji Branch to help find the right fit for your face was such a relief haha And from premium eyewear to the latest trending styles, there was such a wide variety that I could find something I actually liked! The optician was so kind too, and once I picked the frame, they popped in the blue-light lenses super fast — the service was great. I'm planning to come back here to get glasses for my parents too haha ## Where it is - Second Face Sinsigaji Branch (세컨페이스 신시가지점) - 175 Jwadong-sunhwan-ro, Haeundae-gu, Busan, South Korea, units 103 and 104 - 부산광역시 해운대구 좌동순환로 175 103호 104호 - 35.1780193, 129.1755607 - Google Maps: https://www.google.com/maps/search/%EC%84%B8%EC%BB%A8%ED%8E%98%EC%9D%B4%EC%8A%A4%20%EC%8B%A0%EC%8B%9C%EA%B0%80%EC%A7%80%EC%A0%90/@35.1780193,129.1755607,17z --- Superchart · https://superchart.com/en/@gwangbokro-shop-basket/secondface-sinsigaji-premium-eyewear-haeundae/ · https://superchart.com/llms.txt