# Jeonju hair salon Shiseido Diamond clinic for damaged hair: Auruum

- By Doyun S. (https://superchart.com/en/@gwangju-seoul-pause/)
- Written Sep 17, 2026
- Local places › Hair & beauty salons › Jeonju, Jeonbuk
- Sponsored: This post was written after receiving the treatment as an in-store sponsorship.
- English edition: https://superchart.com/en/@gwangju-seoul-pause/aurum-hair-jeonju-shiseido-clinic-diamond/
- Also in: [한국어](https://superchart.com/ko/@gwangju-seoul-pause/aurum-hair-jeonju-shiseido-clinic-diamond/index.md)

## In short

Auruum Hair Jeonju Innovation Branch is a premium hair clinic salon on Ogong-ro in Jeonju's Innovation City. After a consultation with Manager Bora about hair left dry and rough by frequent perms and dyeing, the visit covered a cut plus the Shiseido Diamond Clinic course, which took about 1 hour and works by clearing out heavy-metal ions and refilling the hair with nutrients. The hair felt smooth and bouncy again, making Auruum Hair a solid choice in Jeonju for damaged-hair treatment.

## Good to know

- **Address**: 1F, 33-16 Ogong-ro, Deokjin-gu, Jeonju-si, Jeonbuk
- **Hours**: 10:00 - 20:00
- **Parking**: Building parking or the free open parking lot
- **Treatment received**: Cut + Diamond Clinic course (Shiseido)
- **Time required**: Clinic about 1 hour
- **Highlights**: One-on-one tailored care, 180-degree massage chairs, tea and snacks

*as written by the visitor on Sep 17, 2026*

My hair had gone dry and lifeless from frequent perms and dyeing. I could feel that home care alone wasn't going to cut it. So I went looking, and found this place — 'Auruum Hair,' a Jeonju Innovation City hair salon known for its premium clinic treatments.

An honest review of getting the Clinic Diamond Course from Manager Bora and coming home with shiny, bouncy hair again!!

![Photo from a visit for the Clinic Diamond Course at Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-01-15s6p-900.webp)

## Where is Auruum Hair Jeonju Innovation Branch, and what are the hours?

- Address: 33-16 Ogong-ro, 1F, Deokjin-gu, Jeonju-si, Jeonbuk, South Korea
- Hours: 10:00 - 20:00
- Features: building parking or free open-air parking lot, 1:1 personalized care

![Exterior of Auruum Hair Jeonju Innovation Branch on Ogong-ro in Jeonju Innovation City](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-02-1jwks-900.webp)

![Café-like entrance of Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-03-1521a-900.webp)

![Spacious interior of Auruum Hair Jeonju Innovation Branch with high ceilings](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-04-z0t3b-900.webp)

## Inside the salon and the consultation with Manager Bora

Auruum Hair Jeonju Innovation Branch sits near the Lotteria in Jeonju's Innovation City. The café-like exterior caught my eye first.

Inside, it was spacious and comfortable, with high ceilings that made the whole place feel open. The clean, upscale interior kept me in a good mood the entire time I was being pampered.

First I had a consultation with Manager Bora. She carefully checked the condition of my hair and walked me through exactly how the Clinic Diamond Course would go, which made me trust the process.

![Consulting with Manager Bora about hair condition](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-05-1f8pi-900.webp)

![Treatment seat during the Clinic Diamond Course consultation](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-06-1wq61-900.webp)

## How the Shiseido Diamond Clinic course works, step by step

### The cut

Before the clinic treatment, my shaggy hair got thinned out and tidied up. Manager Bora's hands were precise and quick. My messy hair became noticeably lighter and fresher. Good!!

![Hair right after a thinning cut to lighten it up](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-07-1s1d4-900.webp)

### The Diamond Clinic treatment

Auruum Hair's clinic uses premium Shiseido products. First it removes the heavy-metal ions that have built up inside the hair, then carefully refills the inside of the hair with nutrients.

Lying back comfortably for about an hour of care, I could feel my dry, brittle hair gradually softening.

![Clinic treatment underway using Shiseido products](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-08-1h476-900.webp)

![Clinic stage removing heavy-metal ions from the hair](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-09-106aw-900.webp)

![Clinic stage refilling nutrients into the hair](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-10-1eupn-900.webp)

![Mid-treatment during the Clinic Diamond Course](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-11-1wtpp-900.webp)

![Premium Shiseido products used in the Auruum Hair clinic](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-12-1uf9e-900.webp)

![The roughly one-hour clinic treatment in progress](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-13-nvu5f-900.webp)

![Hair condition near the end of the clinic treatment](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-14-1r4cz-900.webp)

They also served tea and simple snacks, which was a nice touch.

![Tea and light snacks served during the treatment](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-15-1wbn2-900.webp)

![Tea and snack setup at Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-16-1fnph-1200.webp)

![Drink enjoyed while waiting during the clinic](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-17-snh4i-900.webp)

Lying back in the 180-degree massage chair for the clinic treatment was pure healing~~

![Shampoo room with a 180-degree reclining massage chair](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-18-1jgky-900.webp)

![Receiving clinic care while lying in the massage chair](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-19-1dk5k-900.webp)

## Was the Shiseido Diamond Clinic at Auruum Hair worth it?

'Auruum Hair's' Clinic Diamond Course was a treatment that breathed new life into damaged hair. Time spent in expert hands left not just my hair but my whole mood refreshed.

If you're looking for a skilled hair salon in Jeonju's Innovation City, or if dry, brittle hair has been bothering you, I'd recommend Auruum Hair Jeonju Innovation Branch.

![Shiny, bouncy hair after the clinic treatment](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-20-xfxu8-900.webp)

![Finished clinic style at Auruum Hair Jeonju Innovation Branch](https://img.superchart.com/images/aurum-hair-jeonju-shiseido-clinic-diamond/aurum-hair-jeonju-shiseido-clinic-diamond-21-1wsec-900.webp)

## What is a Shiseido hair clinic treatment?

This isn't just a regular treatment. It's a premium clinic, Shiseido. It starts by removing the bad stuff built up inside the hair — the 'detox' stage that clears out heavy-metal ions accumulated from perms, dyeing, and fine dust.

Once the hair is cleanly emptied out, it's time to fill it back up with the good stuff. Protein, moisture, and other nutrients essential to hair are packed in deep. Dry, weak hair is reborn soft and healthy. That's the Shiseido Clinic. Good.

> Auruum Hair's Clinic Diamond Course was the best treatment for breathing new life into damaged hair.

## Where it is

- Auruum Hair Jeonju Innovation Branch (아우룸헤어 전주혁신점)
- 33-16 Ogong-ro, 1F, Deokjin-gu, Jeonju-si, Jeonbuk, South Korea
- 전북특별자치도 전주시 덕진구 오공로 33-16 1층 아우룸헤어 전주혁신점
- 35.8374809, 127.059369
- Google Maps: https://www.google.com/maps/search/%EC%95%84%EC%9A%B0%EB%A3%B8%ED%97%A4%EC%96%B4%20%EC%A0%84%EC%A3%BC%ED%98%81%EC%8B%A0%EC%A0%90/@35.8374809,127.059369,17z

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