# Jeju souvenir shop stop before a rental car return: Today Jeju - By Rina (https://superchart.com/en/@island-evening-glass/) - Written Sep 13, 2026 - Local places › Cafés › Jeju, Jeju - Sponsored: This post was written as a sponsored store visit. - English edition: https://superchart.com/en/@island-evening-glass/jeju-yeondong-halbangneu-gift-set/ - Also in: [한국어](https://superchart.com/ko/@island-evening-glass/jeju-yeondong-halbangneu-gift-set/index.md) ## In short Today Jeju Shilla Duty Free Shop Jeju Branch is a souvenir counter selling Harubangne, madeleines shaped like dol hareubang statues, on the first floor of the Shilla Duty Free parking tower in Yeondong, Jeju City. As a last stop before returning a rental car, the signature Harubangne 8-flavor set went home as a gift for parents, handed over frozen so it survived the flight to Seoul. For anyone who wants a Jeju souvenir with more local character than a box of chocolate, Today Jeju is a solid choice. ## Good to know - **Store**: Today Jeju Shilla Duty Free Shop Jeju Branch - **Address**: 1st floor, 69 Noyeon-ro, Jeju-si, Jeju-do - **Hours**: Daily 10:00–19:00 - **Amenities**: Takeout, reservations, waiting area, mobile payment - **Getting there**: First floor by the parking tower entrance, not the duty-free main entrance - **What was bought**: Signature Harubangne 8-flavor set - **Harubangne flavors**: Chocolate, prickly pear, matcha, Earl Grey, carrot, black sesame, fig, Hallabong (some in chocolate-coated versions) - **Other items**: Ang-butter Harubangne, Harubang Sand (Udo peanut, Jeju tangerine) - **Gift packing**: Gift sets handed over frozen, with expiration dates marked on each piece *as written by the visitor on Sep 13, 2026* ## Why dol hareubang madeleines beat chocolate as a Jeju souvenir Had such a rewarding Jeju trip! Feels weird to skip the souvenirs, but since this was a lighter, simpler trip, I decided to just grab something easy for my parents. ![Harubangne gift prepared as a Jeju travel souvenir](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-01-1t8ho-966.webp) Whenever I finish a Jeju trip and head home, I always end up agonizing over what to buy. This time I wanted to pick something a little different from usual. ![Jeju souvenir picked out at the Today Jeju store](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-02-g8ezs-m-966.webp) ![Wide shot of the Today Jeju store display shelves](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-03-920sc-966.webp) I always just grab familiar stuff like chocolate or cookies, but this time I wanted something that really captured the Jeju feeling. ![Product display at Today Jeju Shilla Duty Free Shop Jeju Branch](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-04-wiw4k-966.webp) That's how I found Today Jeju — the second I saw the dol hareubang-shaped madeleines, they caught my eye haha. ![Dol hareubang-shaped madeleine, Harubangne](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-05-125sq-966.webp) I love cute things and I love edible gifts, so this became my Jeju souvenir pick this time. ## Where Today Jeju is in Yeondong and how to find the entrance Today Jeju Shilla Duty Free Shop Jeju Branch is on the 1st floor, 69 Noyeon-ro, Jeju-si, Jeju-do, South Korea, open daily 10:00–19:00. Takeout, reservations, waiting area, and easy payment are all available. The location can be a little confusing the first time you go. ![Buildings around Shilla Duty Free Jeju Branch](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-06-1dh3c-966.webp) Since it's called Shilla Duty Free Jeju Branch, I just walked straight to the duty-free main entrance haha, and ended up having to ask at the info desk. Let me save you the trouble! ![Photo taken at the duty-free main entrance](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-07-4fola-m-966.webp) Instead of the duty-free main entrance, head toward the parking tower entrance and the store comes right into view. ![Today Jeju store entrance near the parking tower entrance](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-08-1b1l2-966.webp) If you happen to go in through the back parking tower entrance, just keep walking straight — good to know. ![Passage leading from the parking tower entrance to the store](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-09-19bgn-966.webp) We stopped by right before returning our rental car in Jeju, and since parking was available, we could look around comfortably. It also fit nicely into the route for grabbing a Jeju souvenir as our very last stop. ## Inside Today Jeju: the 8 Harubangne flavors on the shelves Walking into Today Jeju, the color scheme immediately felt Jeju-themed and cute. Dol hareubang figures and products were displayed everywhere, which made picking a Jeju souvenir kind of fun, and overall it was clean and just a hareubang paradise haha, so cute. What caught my eye most was, of course, the Harubangne — madeleines shaped like Jeju's dol hareubang, so just looking at them screamed Jeju. ![Dol hareubang-shaped Harubangne madeleines on display](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-10-1dvls-966.webp) The shape itself is more special than a typical dessert, which fit exactly what I was looking for in a Jeju dessert this time. The flavor lineup was pretty varied too. ![Display corner showing Harubangne flavor varieties](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-11-rfzde-966.webp) Flavors included chocolate, prickly pear, matcha, Earl Grey, carrot, black sesame, fig, and Hallabong, with some available in chocolate-coated versions too. ![Chocolate-coated Harubangne on display](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-12-64396-966.webp) There was also Ang-butter Harubangne and Harubang Sand in Udo peanut and Jeju tangerine flavors, so it was easy to pick something to your taste. ![Ang-butter Harubangne and Harubang Sand on display](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-13-1hmbz-966.webp) On one side of the store there were also Jeju goods like badges, pouches, and notebooks — plenty of lightweight Jeju souvenirs to pick up while traveling. ## The Harubangne 8-flavor set chosen as a gift for parents This time I bought the signature Harubangne 8-flavor set as a gift. ![Gift-wrapped signature Harubangne 8-flavor set](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-14-cmhg3-966.webp) I usually buy chocolate on every trip, but this time I wanted a Jeju gift that felt a bit more special and captured the local vibe. In the end, the dol hareubang shape was what really won me over. ![Harubangne madeleine showing off its dol hareubang shape](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-15-1c06g-1200.webp) The madeleines are already cute, but shaped like the dol hareubang that represents Jeju, they feel like much more of a travel keepsake than a plain snack. Another thing I liked was that it doesn't feel like a burden to receive. ![Harubangne madeleines good for sharing](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-16-rhvwb-966.webp) Since it's an edible Jeju dessert, the recipient doesn't have to store some pretty object forever — the family can just share it out, which seemed convenient from the receiving end too. The packaging was clean too. It came all put together in a Jeju-themed shopping bag and box, so there was no need to wrap it separately, and it wasn't bulky, so it fit fine in a suitcase. ![Jeju-themed shopping bag and gift box packaging](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-17-1get4-966.webp) With a gift, what's inside matters, but so does how easy it is to carry around haha. After I got home and gave it to them, they said it looked adorable right away, and after tasting it, said it was nicely sweet and delicious. ![Harubangne 8-flavor set opened at home](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-18-qmevv-966.webp) I was a little worried Jeju desserts sometimes look pretty but taste so-so, but this one actually tasted better than expected, which was a relief. I also liked that it's individually wrapped, so it's easy to pull out one at a time. ![Individually wrapped Harubangne madeleines](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-19-17o57-966.webp) Since you can pick from several flavors, it doesn't get boring the way eating just one flavor over and over would, and you end up chatting about how it's a snack brought back from Jeju while eating it. ![Trying several Harubangne flavors](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-20-5l6rm-m-966.webp) ## Verdict: does the frozen Harubangne set travel to Seoul? Instead of picking chocolate like usual this time, I went with Today Jeju's dol hareubang-shaped madeleines, and it turned out more satisfying than I expected. ![Close-up of a dol hareubang-shaped madeleine](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-21-f5ep1-m-966.webp) It's cute-shaped, carries the Jeju atmosphere, and since it's a Jeju gift that disappears once eaten, it doesn't feel like a burden. ![Harubangne dessert with Jeju atmosphere](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-22-1e2ku-966.webp) Especially if you're looking for a Jeju souvenir that isn't too predictable but is still practical, this kind of Jeju dessert seems like a good option. And for gift purchases, they hand it over frozen, so it easily lasted the trip all the way to Seoul! They also mark the expiration date on each one separately! If you're like me and looking for a gift that clearly says Jeju, the Harubangne 8-flavor set turned out to be a pretty satisfying choice for this trip haha. ![Harubangne 8-flavor gift set contents](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-23-1ta8m-966.webp) Even after coming back from Jeju, seeing the dol hareubang shape naturally brings back memories of the trip, which made me — the one who gave the gift — happy too haha. ![Dol hareubang madeleine bringing back travel memories](https://img.superchart.com/images/jeju-yeondong-halbangneu-gift-set/jeju-yeondong-halbangneu-gift-set-24-13t7t-966.webp) It's the kind of small souvenir that makes you think back on the Jeju trip even after you've given it away, which made it even better. ## Where it is - Today Jeju Shilla Duty Free Shop Jeju Branch (오늘제주 신라면세점 제주점) - 1st floor, 69 Noyeon-ro, Jeju-si, Jeju-do, South Korea - 제주특별자치도 제주시 노연로 69 1층 - 33.4862606, 126.4875449 - Google Maps: https://www.google.com/maps/search/%EC%98%A4%EB%8A%98%EC%A0%9C%EC%A3%BC%20%EC%8B%A0%EB%9D%BC%EB%A9%B4%EC%84%B8%EC%A0%90%20%EC%A0%9C%EC%A3%BC%EC%A0%90/@33.4862606,126.4875449,17z --- Superchart · https://superchart.com/en/@island-evening-glass/jeju-yeondong-halbangneu-gift-set/ · https://superchart.com/llms.txt