# Mugwort bakery in Gwangjang Market with an Instagram giveaway: Ssuk's - By Yerin Poh (https://superchart.com/en/@jangchung-side-tray/) - Written Sep 22, 2026 - Local places › Cafés › Jongno, Seoul - Sponsored: This post was written as a paid sponsorship for a store visit. - English edition: https://superchart.com/en/@jangchung-side-tray/gwangjang-market-ssuk-chocopie-gift-set-a1c3/ - Also in: [한국어](https://superchart.com/ko/@jangchung-side-tray/gwangjang-market-ssuk-chocopie-gift-set-a1c3/index.md) ## In short Ssuk's Choco Pie Seoul is a mugwort dessert bakery on Jongno 32-gil inside Gwangjang Market in Jongno, Seoul. I picked up the shop's best-selling 6-piece gift set and tried one of each: Geomundo sea-breeze mugwort, sea-breeze mugwort injeolmi (rice cake), sea-breeze mugwort whole red bean, sea-breeze mugwort salt cookie, and Udo peanut. With a weekly Instagram follow giveaway, insulated bags, gift shopping bags, and nationwide delivery, it's clear why Ssuk's Choco Pie Seoul is known as a gift dessert shop. ## Good to know - **Location**: 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul (Gwangjang Market) - **Hours**: Weekdays 11:00 AM–6:30 PM, weekends 10:00 AM–7:00 PM - **Service**: Takeout, reservations, waiting area / Naver reservations available - **Ordered**: Ssuk's Choco Pie 6-piece gift set (best seller) - **Gift options**: 6-piece and 3-piece gift sets, insulated bag that stays cold 4–5 hours, Ssuk's gift shopping bag, delivery available - **Event**: Follow on Instagram for a weekly drawing — 3 winners get choco pies *as written by the visitor on Sep 22, 2026* ![Storefront of Ssuk's Choco Pie Seoul in Gwangjang Market](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-01-875c2-900.webp) Ssuk's Choco Pie Seoul (쑥스초코파이 서울) 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul 💭 Hours Weekdays: 11:00 AM to 6:30 PM Weekends: 10:00 AM to 7:00 PM 💌 Takeout, reservations, and seating space available ## Inside Ssuk's Choco Pie Seoul and how to reserve I stopped by Gwangjang Market today to visit Ssuk's Choco Pie Seoul, famous these days as a hot food spot ·₊˚ The packaging is so neat and pretty that it apparently sells a lot as a gift or holiday present. There's seating space inside, and you can conveniently reserve through Naver. ![Seating area inside Ssuk's Choco Pie Seoul](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-02-17lij-900.webp) ![Interior view of the Ssuk's Choco Pie Seoul store](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-03-kc07y-900.webp) *Ssuk's Choco Pie Seoul store* ## Ssuk's Choco Pie menu: cookies, scones and choco pies The best-selling menu item is the 6-piece gift set. Ssuk's cookies come in chocolate macadamia, sweet pumpkin, and sea-breeze mugwort salt. Ssuk's scones come in real chocolate, domestic bean tofu, and Geomundo sea-breeze mugwort. Ssuk's choco pies come in sea-breeze mugwort whole red bean, sea-breeze mugwort injeolmi (rice cake), Geomundo sea-breeze mugwort, Gwangju real chocolate, Udo peanut, and Ssuk's strawberry. ![Ssuk's Choco Pie menu board and display case](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-04-mesco-900.webp) ![Ssuk's cookie, scone, and choco pie menu](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-05-1ttcs-900.webp) *Ssuk's menu* Their signature menu includes choco pie, cookie, and scone items, plus chocolate cheesecake, mugwort cheesecake, mugwort milk tea, and milk tea. Since mugwort is Ssuk's signature ingredient, there are plenty of mugwort-related desserts. A whole lineup of mugwort desserts and drinks that will win over anyone with old-fashioned tastes 𓂃꙳⋆ ![Mugwort cheesecake and mugwort milk tea drink menu](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-06-5br55-900.webp) ## The Instagram follow giveaway and gift packaging If you follow them on Instagram, 3 winners are drawn each week to receive a choco pie, and there are 6-piece and 3-piece gift sets available. With an insulated bag that keeps things cold for 4–5 hours, a Ssuk's gift shopping bag, and delivery available, there's a reason this dessert is so well known for gifting . . ❤︎ ![Ssuk's Instagram follow giveaway announcement](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-07-ljjcn-900.webp) ![Ssuk's gift set packaging and insulated bag information](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-08-1qsmk-900.webp) ## What I ordered: the Ssuk's Choco Pie 6-piece gift set I bought the 6-piece gift set, their popular option. Geomundo sea-breeze mugwort, sea-breeze mugwort injeolmi, sea-breeze mugwort whole red bean, sea-breeze mugwort salt cookie, Udo peanut. Great for pulling one out at a time as a snack, and I think it would feel really nice to receive as a gift too ·₊˚ ![Ssuk's Choco Pie 6-piece gift set lineup](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-09-88qke-1200.webp) *Ssuk's Choco Pie 6-piece gift set* ### Flavor notes, storage and how to eat them There were detailed descriptions written out for the choco pies, cookies, scones, and milk tea. Storage tips and instructions on how to enjoy them best were also included, which is handy to reference when storing them - ! 🤍 ![Ssuk's menu description card](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-10-1bcyu-900.webp) ![Storage and enjoyment instructions for the choco pies](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-11-1a4vu-900.webp) *Menu descriptions / storage / how to enjoy them* ## Geomundo sea-breeze mugwort choco pie Each one is individually boxed, and the packaging is so neat it feels quite upscale. I love mugwort, and this Geomundo sea-breeze mugwort really hit that old-fashioned taste ◜◡◝ The mugwort flavor comes through quite strongly, sandwiched with soft fresh cream inside. The bread is fluffy too — a great combo of mugwort and delicious cream! ![Individually packaged Geomundo sea-breeze mugwort choco pie](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-12-1gbvp-900.webp) *Geomundo sea-breeze mugwort choco pie* ## Sea-breeze mugwort injeolmi (rice cake) choco pie This one had toasty soybean powder coating it. The moment you peel off the wrapper, a nutty injeolmi (rice cake coated in bean flour) aroma drifts out. The twist is that inside there's both nutty injeolmi cream and actual rice cake. If you're like me and love rice cakes or bread, you'll love this even more for the chewy texture! ![콩가루 묻은 해풍쑥 인절미 초코파이](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-13-1t0rb-900.webp) *해풍쑥 인절미* ## Sea-breeze mugwort salt cookie The salt cookies come 5 to a pack like this — bite-sized, crunchy, with mugwort and butter flavor. Great as a snack, and the mugwort taste is really appealing! ## Udo peanut choco pie The outside of the Udo peanut one is dusted with nutty peanut powder. The peanut cream inside is genuinely nutty and delicious. Not too sweet either — a flavor that would win over even older folks ~ ✌️ ![Boxed Udo peanut choco pie](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-14-1xyg1-900.webp) ![Udo peanut choco pie topped with peanut powder](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-15-1vbp5-900.webp) *Udo peanut choco pie* ## Sea-breeze mugwort whole red bean choco pie This one has red beans inside the sea-breeze mugwort. It was my first time trying the mugwort-and-red-bean combo. Sweet red bean paired with fragrant mugwort worked so well together 🤍 ![Packaged sea-breeze mugwort whole red bean choco pie](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-16-m76yc-900.webp) ![Sea-breeze mugwort whole red bean choco pie with visible red beans](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-17-1s6k9-900.webp) *Sea-breeze mugwort whole red bean* The combination with the soft cream inside is also fantastic. ![Cross-section of a choco pie showing the cream filling](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-18-thtvs-900.webp) ## Is Ssuk's Choco Pie Seoul a good gift? With upscale packaging and a wide range of choco pies, scones, and cookies made with various forms of mugwort, this was a special dessert full of fragrant mugwort flavor. The other flavors are varied too, and the natural ingredient flavors come through well, so even people who don't love mugwort can enjoy it. Neat and perfect as a gift — Ssuk's Choco Pie Seoul 💗 ![Ssuk's Choco Pie gift set packaging](https://img.superchart.com/images/gwangjang-market-ssuk-chocopie-gift-set/gwangjang-market-ssuk-chocopie-gift-set-19-su8tz-900.webp) ## Where it is - Ssuk's Choco Pie Seoul (쑥스초코파이 서울) - 25 Jongno 32-gil, 1st floor, Jongno-gu, Seoul, South Korea - 서울특별시 종로구 종로32길 25 1층 - 37.5699262, 127.0014533 - Google Maps: https://www.google.com/maps/search/%EC%91%A5%EC%8A%A4%EC%B4%88%EC%BD%94%ED%8C%8C%EC%9D%B4%20%EC%84%9C%EC%9A%B8/@37.5699262,127.0014533,17z --- Superchart · https://superchart.com/en/@jangchung-side-tray/gwangjang-market-ssuk-chocopie-gift-set-a1c3/ · https://superchart.com/llms.txt