# Jeju City media art with touch-to-bloom flowers: Nohyeong Supermarket

- By Areum Jin (https://superchart.com/en/@jeju-coastal-route/)
- Written Sep 15, 2026
- Local places › Things to do › Jeju, Jeju
- Sponsored: This visit was a sponsored store visit.
- English edition: https://superchart.com/en/@jeju-coastal-route/jeju-nohyeong-media-art-color-story/
- Also in: [한국어](https://superchart.com/ko/@jeju-coastal-route/jeju-nohyeong-media-art-color-story/index.md)

## In short

Nohyeong Supermarket (노형수퍼마켙) is an indoor media art exhibition hall of about 1,200 pyeong (4,000㎡) on Nohyeong-ro in Jeju City. The route starts in a black-and-white zone built on the story of a mysterious door that opened in 1981 and drained Jeju of its color, then opens into color video rooms up to about 20m high, an interactive section where flowers bloom at a touch, and a retro bag photo zone. Nohyeong Supermarket sits 15 minutes by car from Jeju Airport, making it one of the easiest indoor things to do in Jeju Island when cloudy weather forces a change of plan.

## Good to know

- **Location**: 89 Nohyeong-ro, 1st floor, Jeju City, Jeju (about 15 minutes by car from Jeju Airport)
- **Size**: About 1,200 pyeong / about 4,000㎡, maximum height about 20m
- **Hours**: 09:00–19:00, last entry 18:00, open year-round
- **Admission**: Adults 15,000 won / teens 13,000 won / children 10,000 won
- **Media café package**: Adults 20,000 won / teens 18,000 won / children 16,000 won
- **Discounts & notes**: Free for under 36 months; Jeju residents get 2,000 won off each ticket (bring proof of residence); no re-entry
- **Parking**: Dedicated parking lot on site
- **Accessibility**: Official notice says wheelchair and stroller use may be limited

*as written by the visitor on Sep 15, 2026*

![Main image of the Nohyeong Supermarket media art exhibition](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-01-xbm0a-1200.webp)

On a Jeju trip, outdoor plans like the beach or oreum (volcanic cones) are great, but on a rainy day, a windy day, or when the midday sun feels like too much, it's nice to have an indoor spot lined up too.

![Indoor media art space at Nohyeong Supermarket, Jeju City](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-02-15u4l-966.webp)

This time I visited Nohyeong Supermarket in Jeju City! The name sounds like a neighborhood mart, but it's actually a media art exhibition space of about 1,200 pyeong filled with light, video, and music.

![Nohyeong Supermarket exhibition space filled with light and video](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-03-1s0vm-966.webp)

Everyone let out a big "whoaaa" when the space shifts from the black-and-white opening into a space bursting with intense color.

![Media art section transitioning from black-and-white to color](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-04-1kcde-966.webp)

![Nohyeong Supermarket exhibition hall bursting with intense color](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-05-2v04v-966.webp)

If you're looking for things to do in Jeju City that won't be affected much by weather, this is a good place to check out.

## Where is Nohyeong Supermarket, and what does parking and admission cost?

Nohyeong Supermarket is located at 89 Noheong-ro, Jeju City, Jeju, about 15 minutes by car from Jeju Airport. We had eaten near the airport and looked for something fun to do nearby, and this is where we ended up.

![Exterior of Nohyeong Supermarket on Noheong-ro, Jeju City](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-06-11wwh-m-966.webp)

![Area around the entrance of Nohyeong Supermarket](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-07-fxza3-966.webp)

![Dedicated parking lot at Nohyeong Supermarket](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-08-dztmv-966.webp)

There's a dedicated parking lot, so parking was easy.

![Ticketing and information area at Nohyeong Supermarket](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-09-fw1cl-m-966.webp)

Operating hours are as follows.

- 09:00 - 19:00
- Last entry 18:00
- Open year-round

![Admission fee information at Nohyeong Supermarket](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-10-bhl1m-966.webp)

🎫 Admission

- Adults ₩15,000
- Teens ₩13,000
- Children ₩10,000
- ☕ Media café package — Adults ₩20,000 / Teens ₩18,000 / Children ₩16,000
- Free for children under 36 months
- ₩2,000 discount per ticket for Jeju residents
- Discount recipients should bring proof of eligibility
- No re-entry

Since Nohyeong Supermarket is on Noheong-ro in Jeju City, it's fairly easy to work into a trip built around Jeju Airport. If you're spending time in Jeju City on your first or last day like I did and want to fit in one indoor attraction, it works well for planning your route! Note that according to the official information, wheelchair and stroller access may be limited, so it's worth checking before you visit if you need it.

## The 1981 story: a supermarket that lost its color, in black and white

The interesting thing about Nohyeong Supermarket is that it doesn't jump straight into the flashy video you usually picture with media art.

![Entrance to the black-and-white exhibition section at Nohyeong Supermarket](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-11-1gbpy-966.webp)

![Exhibition space resembling a colorless black-and-white screen](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-12-1l7fp-966.webp)

Walking in through the entrance, the color around you seems to drain away, like stepping into an old black-and-white screen. There's actually a little story hidden in this space.

![Staging of a color-drained supermarket sign and goods](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-13-uslmn-966.webp)

The setup is that one day in 1981, a mysterious door opened at Nohyeong Supermarket and sucked away all the color from Jeju! So in the early section, even the supermarket's sign and goods are shown as having lost their color.

There are so many media art exhibitions these days that some start to feel similar, but this place had a distinct concept from the start — a "supermarket that lost its color" — and I loved that. It really felt like stepping inside a black-and-white TV!

## The 20m-high video hall and flowers that bloom when you touch them

After the black-and-white section, the mood completely changes.

![Color media art space following the black-and-white section](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-14-1eotc-966.webp)

Nohyeong Supermarket has a large-scale media art space of about 4,000㎡, reaching a maximum height of about 20m.

![Large-scale media art video under a high ceiling](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-15-1kgxc-m-966.webp)

![Video filling the walls at Nohyeong Supermarket](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-16-1tj7a-m-966.webp)

Rather than breaking the space into small sections, it makes full use of the walls and floor, so the video fills your entire field of view.

![Media art extending across the floor](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-17-1vzy0-966.webp)

It was much more fun to walk slowly through the space than to just stand still and watch.

Another highlight: touching the screen makes a flower bloom right away!

![Interactive media art where flowers bloom at a touch](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-18-1uqko-m-966.webp)

With media art spread across such a huge space, the atmosphere was great and it was genuinely fun — a perfect pick for an indoor date spot in Jeju.

## Retro bag photo zone and the forest rooms at Nohyeong Supermarket

Nohyeong Supermarket isn't just the black-and-white exhibit and the giant screen. Heading further in, another round of media art unfolds.

![Inner exhibition space at Nohyeong Supermarket](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-19-b5yb4-966.webp)

![Photo zone full of old-fashioned bags](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-20-1wpzs-966.webp)

There's a photo zone full of old-fashioned bags, and further on a forest-like atmosphere continues. Honestly every single corner here is a photo zone, so photos turned out great no matter where we shot.

![Forest-themed photo zone at Nohyeong Supermarket](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-21-1ourn-966.webp)

For anyone looking for things to do in Jeju City to make memories, this is a great recommendation. Coming here on a date felt like it would make your love grow~~ I'll have to bring my (future) boyfriend here someday^.ㅠ

![Later section of the Nohyeong Supermarket exhibition](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-22-1sy4u-966.webp)

![Café and souvenir shop near the exit](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-23-gtuqq-966.webp)

On the way out, we made the most of the café and souvenir shop too.

## Verdict: the Jeju indoor stop to remember when the weather turns

- A large-scale media art exhibition in Jeju City
- An indoor space of about 1,200 pyeong
- A distinctive structure moving from black-and-white to color
- An indoor Jeju attraction unaffected by weather
- A Jeju City trip stop close to Jeju Airport
- A great space for photos and videos

When traveling in Jeju, there are days when it rains or the wind is too strong and you have to change your outdoor plans. Nohyeong Supermarket is one of those things to do in Jeju City worth keeping in mind for exactly that situation.

The entire exhibit is indoors, and the clear progression from the black-and-white space into a media art space full of color made it feel less like just watching pretty videos and more like following a story as you walk. Above all, it's a great addition to your route if you're planning a Jeju City trip around Jeju Airport.

![Overall view of Nohyeong Supermarket as an indoor Jeju attraction](https://img.superchart.com/images/jeju-nohyeong-media-art-color-story/jeju-nohyeong-media-art-color-story-24-l91dl-966.webp)

It's also a solid option if you want to add a spot to your Jeju trip with a completely different mood from the sea, oreum, or forests. Whether you need to change plans because of weather or just want something different mixed into an itinerary full of outdoor attractions, check out Nohyeong Supermarket :)

## Where it is

- Nohyeong Supermarket (노형수퍼마켙)
- 89 Noheong-ro, 1st floor, Jeju-si, Jeju-do, South Korea
- 제주특별자치도 제주시 노형로 89 1층 노형수퍼마켙
- 33.4649797, 126.4552065
- Google Maps: https://www.google.com/maps/search/%EB%85%B8%ED%98%95%EC%88%98%ED%8D%BC%EB%A7%88%EC%BC%99/@33.4649797,126.4552065,17z

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