# Jeju duty-free madeleine shop with free parking: Today Jeju

- By Seodam (https://superchart.com/en/@jeju-cup-stroll/)
- Written Sep 8, 2026
- Updated Sep 14, 2026
- Local places › Shopping › Jeju, Jeju
- Sponsored: This post was written after a sponsored store visit.
- English edition: https://superchart.com/en/@jeju-cup-stroll/today-jeju-shilla-duty-free-gift-set/
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## In short

Today Jeju Shilla Duty Free Shop Jeju Branch is a standalone dol hareubang madeleine gift shop on the first floor of the parking tower at Shilla Duty Free in Yeondong, Jeju. The writer picked up the Harubangne 8-flavor madeleine gift set (₩28,200) as a thank-you gift for the aunt who looks after her daughter, plus a ₩700 paper shopping bag. Free parking at the duty-free tower made picking up the souvenir easy in busy, parking-scarce Yeondong.

## Good to know

- **Location**: 1st floor of Shilla Duty Free's parking tower building, Jeju
- **Hours**: 10:00–19:00
- **Closed**: –
- **Parking**: Free at Shilla Duty Free parking tower
- **Harubangne Madeleine 8-Flavor Set**: ₩28,200
- **Harubangne Jeju 4-Flavor Gift Set**: ₩14,600
- **Paper gift shopping bag**: ₩700
- **Storage**: Harubangne: room temp 5 days, frozen 1 month (thaw 15–20 min naturally); Harubang Sand: room temp 7 days
- **Other**: Group reservations available on request; Tamnaneun Jeon cashback accepted; online orders available

*as written by the visitor on Sep 8, 2026*

![Main image of the Today Jeju dol hareubang madeleine gift set](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-01-1gzbs-1200.webp)

- 🏠Location: 1st floor of Shilla Duty Free, Jeju
- ⏰Hours: 10:00–19:00
- 📴Closed: –
- 🚘Parking: Free at Shilla Duty Free parking tower
- 👨‍👩‍👧‍👦Group reservations: inquire in-store
- 💰Tamnaneun Jeon cashback accepted

The moment I opened the box — wow, that visual is unmatched! Today Jeju at Shilla Duty Free Jeju is my pick for a standout Jeju souvenir gift set.

Instead of the usual tangerine chocolate everyone brings back from a Jeju trip, I wanted something with a visual that makes the recipient go 'wow' — Today Jeju's dol hareubang (stone grandfather statue) madeleines. I decided to get a little special gift here for the aunt who looks after my daughter~!

I'd tried these once before at Today Jeju's flagship store on the way to Jungmun, and even then I thought — the taste is great, but this would also make such a good gift. And sure enough, they've opened a shop in the Shilla Duty Free building haha. It seems to have become a go-to Jeju souvenir even among foreign tourists now.

## Location and parking at Today Jeju Shilla Duty Free Jeju Branch

![Exterior of the Today Jeju shop on the 1st floor of the Shilla Duty Free parking tower](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-02-tdx4j-900.webp)

Today Jeju's Shilla Duty Free Jeju branch isn't inside the duty-free shop itself — it's a standalone store on the first floor of the Shilla Duty Free parking tower building. No need to enter the duty-free building at all~ The shop is in Yeondong, Jeju City, which is one of the busier, harder-to-park areas in the city... but you can just use the Shilla Duty Free parking lot. Very convenient.

![Approach road leading to Today Jeju Shilla Duty Free Jeju branch](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-03-19c3s-900.webp)

If you're walking, you can head straight in, but if you're driving, come around the back road. Trust the navigation~ I didn't trust mine and ended up circling around once lol.

![Parking spaces in the Shilla Duty Free parking tower](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-04-1p929-900.webp)

## What's the shop atmosphere like?

![Clean-looking entrance of Today Jeju Shilla Duty Free Jeju branch](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-05-1n4vj-900.webp)

Today Jeju really stands out for how clean and tidy it looks. Honestly the flagship store has such great atmosphere that I meant to go there instead... but this Shilla Duty Free branch is so close to the airport that the location alone won me over haha.

![Today Jeju shop sign and exterior wall](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-06-1sq6k-900.webp)

Alright, let's go in and get that gift~

![Store interior with orange decor and dol hareubang statues](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-07-12xwm-m-900.webp)

Wow~ still so pretty lol. Anyone can tell at a glance this is a Jeju souvenir shop haha — the bright orange interior that resembles Jeju's warm sunlight, and the dol hareubang statues.

![Dol hareubang madeleines displayed on shelves](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-08-1y2ix-m-900.webp)

Honestly, with dessert gifts, taste matters but visuals are everything... and Today Jeju's dol hareubang madeleines have a visual that's simply unmatched.

![Display corner of harubang character merchandise](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-09-z6c74-900.webp)

![Harubang merchandise displayed at the Today Jeju shop](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-10-2fu5e-900.webp)

Beyond the desserts, there's also a good bit of cute harubang character merchandise, so it's fun just browsing around.

## Which Harubangne gift set should you choose?

![Harubangne Madeleine 8-Flavor Set on display](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-11-1rrft-900.webp)

Today Jeju's signature gift set is the Harubangne Madeleine 8-Flavor Set for ₩28,200. It has hallabong tangerine, matcha, carrot, baengnyeoncho (safflower), Earl Grey, black sesame, chocolate, and fig — all eight flavors in one box. I feel like this is just the obvious pick haha. If you want something a bit smaller, there's also the Harubangne Jeju 4-Flavor Gift Set for ₩14,600. That one looks good too.

![Packaging box for the Harubangne Jeju 4-Flavor Gift Set](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-12-157ls-m-900.webp)

![Display shelf with gift set price tags](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-13-9eehu-900.webp)

Paper gift shopping bag: ₩700. Picked up the Harubangne 8-flavor gift set — done!

![Harubangne 8-flavor set packed into a paper gift shopping bag](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-14-mjcdz-m-900.webp)

![Packaged Harubangne gift set after pickup](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-15-4ohdg-900.webp)

The colors are even prettier than I expected, so I'm in a great mood lol.

## How to store the Harubangne madeleines

![Harubangne madeleine gift box brought home](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-16-xcenv-900.webp)

Made it home safely~ Today Jeju's Harubangne madeleines don't use preservatives or additives, so their shelf life is a bit short. Storage for Harubangne: room temperature for 5 days, or frozen for 1 month (thaw naturally for 15–20 minutes).

![Back of the gift set packaging with storage instructions](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-17-gwe67-900.webp)

Online ordering is also available, and part of Today Jeju's profits go toward supporting child welfare centers, by the way.

![Dol hareubang-shaped madeleines revealed after opening the box](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-18-16plu-900.webp)

Wow, look how pretty this dessert is. Almost too pretty to eat lol. Thinking about giving this to someone I'm grateful for just puts me in a good mood.

![Colorful Harubangne madeleines in all 8 flavors](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-19-18ohh-900.webp)

![Storage instructions printed inside the gift box](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-20-1wp1k-900.webp)

There's a separate storage guide printed inside the gift box too. Turns out the Harubang Sand lasts a bit longer at room temperature — 7 days. Good to keep that in mind.

![Inside the box with Harubang Sand and madeleines](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-21-1t51j-900.webp)

![Individually wrapped Harubangne madeleines](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-22-1o26n-900.webp)

I kind of want to try just one lol. Next time I'll stop by the flagship store and grab a few of the ang-butter (red bean butter) Harubangne for snacking too.

![Today Jeju souvenir set prepared as a gift](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-23-1uauf-900.webp)

A pretty Today Jeju souvenir gift set for someone special.

## Final thoughts

![Full lineup of the Today Jeju Harubangne gift set](https://img.superchart.com/images/today-jeju-shilla-duty-free-gift-set/today-jeju-shilla-duty-free-gift-set-24-tqxut-900.webp)

The moment I opened the box — wow, that visual is unmatched! Today Jeju at Shilla Duty Free Jeju is my top pick for a Jeju souvenir gift set. Today Jeju nails taste, healthy ingredients, and that Instagram-worthy visual all at once. Instead of the usual, forgettable gift, why not go with a dol hareubang madeleine set that's unlike anything else — one that makes both giver and receiver happy? I'd fully recommend it~!

## Where it is

- Today Jeju Shilla Duty Free Shop Jeju Branch (오늘제주 신라면세점 제주점)
- 69 Noyeon-ro, Jeju-si, Jeju-do, South Korea
- 제주특별자치도 제주시 노연로 69 1층
- 33.4862606, 126.4875449
- Google Maps: https://www.google.com/maps/search/%EC%98%A4%EB%8A%98%EC%A0%9C%EC%A3%BC%20%EC%8B%A0%EB%9D%BC%EB%A9%B4%EC%84%B8%EC%A0%90%20%EC%A0%9C%EC%A3%BC%EC%A0%90/@33.4862606,126.4875449,17z

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