# Jeju souvenir bakery with 8 Harubangne treats: Today Jeju - By Bomi (https://superchart.com/en/@jeju-morning-receipt/) - Written Sep 11, 2026 - Local places › Cafés › Jeju, Jeju - Sponsored: This review was written with support for a visit to the shop. - English edition: https://superchart.com/en/@jeju-morning-receipt/jeju-halbangne-gift-set/ - Also in: [한국어](https://superchart.com/ko/@jeju-morning-receipt/jeju-halbangne-gift-set/index.md) ## In short Today Jeju at Shilla Duty Free Shop is a Jeju souvenir bakery on the first floor of Shilla Duty Free Shop in Yeon-dong, Jeju. I chose the 28,200 won Harubangne eight-flavor set to try Jeju-inspired flavors including hallabong, matcha, and carrot. A polished final-day Jeju gift choice. ## Good to know - **Location**: 1F, 69 Noyeon-ro, Jeju-si, Jeju Special Self-Governing Province, South Korea - **Hours**: Daily 10:00–19:00 - **Parking**: Shilla Duty Free Shop parking tower available - **Harubangne 8-flavor gift set**: ₩28,200 - **Harubangne 8-flavor half-and-half gift set**: ₩29,800 - **Harubangne chocolate 4-flavor gift set**: ₩16,400 - **Harubangne Jeju 4-flavor gift set**: ₩14,600 *as written by the visitor on Sep 11, 2026* ## A Jeju souvenir shop on the first floor of Shilla Duty Free Shop Because it is on the first floor of Shilla Duty Free Shop, it was so convenient to fit into my route. Since it is inside the duty-free building, you might wonder whether it is a passport-required duty-free area, but it is a non-duty-free shop that any Korean resident can enter comfortably. ![Location of the Today Jeju shop inside Shilla Duty Free Shop](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-01-1eg3j-900.webp) ![Today Jeju as a non-duty-free shop](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-02-1r60c-900.webp) ![Today Jeju space on the first floor of Shilla Duty Free Shop](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-03-1t11e-900.webp) ![Route around the Today Jeju shop](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-04-1sksw-900.webp) At the front of the shop, Today Jeju's cute dol hareubang (Jeju stone grandfather) character logo was displayed neatly, so it was easy to spot even from a distance. Inside was compact and pleasant, with orderly display cases and tidy package boxes. Colorful desserts were neatly wrapped behind the counter, giving the whole place a polished, premium first impression. ![Dol hareubang logo and display of packaged desserts](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-05-1j138-900.webp) ## Today Jeju gift-set lineup ![Today Jeju bakery gift-set selection](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-06-kq1mw-900.webp) ![Jeju-inspired bakery display case](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-07-4ecxs-900.webp) ![Gift sets displayed by size](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-08-wuwfb-900.webp) ![Today Jeju bakery selection by type](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-09-13s17-900.webp) ![Jeju souvenir bakery packages on display](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-10-1xv1h-900.webp) ![Today Jeju gift-set display case](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-11-5omzl-900.webp) The shop had a satisfying bakery selection full of Jeju character. Gift sets were clearly divided by size and type, which made it easy to choose according to your taste and purpose. ![Harubangne gift sets on display](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-12-9qvhe-900.webp) - Harubangne 8-flavor gift set (₩28,200): The signature set contains all of Today Jeju's flavors, including hallabong, matcha, carrot, baeknyeoncho, and Earl Grey. - Harubangne 8-flavor half-and-half gift set (₩29,800): A balanced set of four regular Harubangne treats and four chocolate-coated Harubangne treats. - Harubangne chocolate 4-flavor gift set (₩16,400): A four-flavor combination of chocolate, Earl Grey, matcha, and baeknyeoncho with a sweet chocolate coating. - Harubangne Jeju 4-flavor gift set (₩14,600): An easygoing four-flavor set featuring hallabong, carrot/walnut, baeknyeoncho, and matcha, all inspired by pristine Jeju. - Harubang Sand and Ang Butter Harubang line: Separate options for anyone who likes soft buttery flavors and nutty sandwich cookies were also neatly displayed to one side of the case. ![Harubang Sand and Ang Butter Harubang line](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-13-14dhz-1200.webp) ## What the Harubangne 8-flavor set tastes like ![Today Jeju Harubangne 8-flavor set](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-14-2wjkm-900.webp) I wanted to try Today Jeju's signature lineup all at once, so I chose the Harubangne 8-flavor set. A neat box came inside a yellow shopping bag, and each individually wrapped treat had its own distinctive color. The Jeju dol hareubang silhouette was delicately formed too, which made them fun to look at, haha. After opening them and checking the cross-sections, they had a dense yet moist, substantial texture somewhere between a canelé and a baked confection. The hallabong had a gentle citrus fragrance that freshened the palate, while the matcha delivered a rich green-tea flavor without bitterness. The subtly nutty baeknyeoncho, deep black-tea aroma of Earl Grey, and carrot with crunchy savory nuts each had a clear personality. The sweetness did not hit too hard, so they paired well with an Americano or tea. ![Individually wrapped Harubangne desserts](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-15-hddia-900.webp) ![Colorful packaging for the eight Harubangne flavors](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-16-10p4b-900.webp) ![Harubangne cross-section and baked-confection texture](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-17-uoh34-900.webp) ![Harubangne that pairs well with tea](https://img.superchart.com/images/jeju-halbangne-gift-set/jeju-halbangne-gift-set-18-9jnbb-900.webp) ## A bite filled with Jeju flavor > They were not desserts merely imitating the shape—the flavors of Jeju ingredients were packed densely into every bite, and I was honestly impressed ♡ ## Using the Shilla Duty Free Shop parking tower If you are arriving by car, you can use the Shilla Duty Free Shop parking tower. When entering or paying for parking, say that you visited Today Jeju; after confirming, they will help process your parking conveniently. Being right in the middle of the city, parking might be your first concern, so having immediate access to a comfortable parking tower was a major plus. ## A gift for the last day of a Jeju trip It is close to the airport and on the busy Noyeon-ro area, making it perfect to add to your itinerary on the final day of a Jeju trip. The cute, not-too-obvious look and the high-quality flavors solved my Jeju souvenir dilemma all at once, haha. They would make a lovely, neat tea-time gift for older relatives while also appealing to younger tastes, so I recommend them to anyone looking for a polished present. ## Where it is - Today Jeju Shilla Duty Free Shop Jeju Branch (오늘제주 신라면세점 제주점) - 1F, 69 Noyeon-ro, Jeju-si, Jeju Special Self-Governing Province, South Korea - 제주특별자치도 제주시 노연로 69 1층 - 33.4862606, 126.4875449 - Google Maps: https://www.google.com/maps/search/%EC%98%A4%EB%8A%98%EC%A0%9C%EC%A3%BC%20%EC%8B%A0%EB%9D%BC%EB%A9%B4%EC%84%B8%EC%A0%90%20%EC%A0%9C%EC%A3%BC%EC%A0%90/@33.4862606,126.4875449,17z --- Superchart · https://superchart.com/en/@jeju-morning-receipt/jeju-halbangne-gift-set/ · https://superchart.com/llms.txt