# Yeondong Jeju souvenir shop, refrigerated fig madeleine: Today Jeju - By Somin Ok (https://superchart.com/en/@jeju-orum-brew/) - Written Sep 21, 2026 - Local places › Cafés › Jeju, Jeju - Sponsored: This post was written as part of a sponsored store visit. - English edition: https://superchart.com/en/@jeju-orum-brew/jeju-yeondong-harbangneu-madeleine-souvenir/ - Also in: [한국어](https://superchart.com/ko/@jeju-orum-brew/jeju-yeondong-harbangneu-madeleine-souvenir/index.md) ## In short Today Jeju Shilla Duty Free Shop Jeju Branch is a souvenir shop in Yeondong, Jeju City, selling dol hareubang-shaped madeleines called Harubangne, on the first floor at 69 Noyeon-ro toward the Shilla Duty Free parking tower. The writer bought the Harubangne 8-flavor gift set for 28,200 won and handed most of it out to coworkers, then mistakenly refrigerated the leftover fig madeleine, which turned dry and only softened again after sitting at room temperature. With each madeleine individually wrapped and keeping 5 to 7 days at room temperature or a month frozen, Harubangne is an easy Jeju souvenir as long as it never goes in the fridge. ## Good to know - **Address**: 1st floor, 69 Noyeon-ro, Jeju-si, Jeju (lot address: Yeondong 252-18) - **Hours**: Daily 10:00–19:00 - **Parking**: Free in the Shilla Duty Free Jeju Branch parking lot - **Getting there**: About 12 minutes by car or 20 minutes by bus from Jeju International Airport - **Harubangne price**: 3,400 won on average, plus 400 won for chocolate coating - **Harubang Sand**: 2,200–2,300 won - **Harubangne 8-flavor gift set**: 28,200 won - **Packaging**: Paper shopping bag 700 won, basic plastic bag free - **Storage**: 5–7 days at room temperature, 1 month frozen (thaw naturally for 15–20 minutes) - **Price reference**: ₩3,400 ≈ $2.5 · ₩2,200 ≈ $1.6 · ₩700 ≈ $0.5 (2026-09-22) *as written by the visitor on Sep 21, 2026* ![First impression of Today Jeju Shilla Duty Free Shop Jeju Branch](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-01-1bjtc-900.webp) I'm on a trip to Jeju 😎 And when you think Jeju, you think souvenirs!! Today I visited not a normal souvenir shop but a quirky dessert souvenir shop 😆 ## Where is Today Jeju in Yeondong, and where do you park? Today Jeju Shilla Duty Free Shop Jeju Branch is on the 1st floor of 69 Noyeon-ro, Jeju-si, Jeju. It's about 12 minutes 🚗 by car or about 20 minutes 🚌 by bus from Jeju International Airport. - 📌 Address – 69 Noyeon-ro, 1st floor, Jeju-si, Jeju, South Korea (lot number: Yeondong 252-18, Jeju-si) - 📌 Hours – Daily 10:00–19:00 - 📌 Parking – Supported, free with Shilla Duty Free Jeju Branch parking ![Today Jeju storefront toward the Shilla Duty Free parking tower](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-02-mz8t2-901.webp) It's not inside the Jeju Shilla Duty Free store itself and not near the duty-free entrance either — it's over toward the parking tower! ## Harubangne menu: three madeleine styles and eight flavors ![Harubangne madeleine menu signboard](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-03-c5rjy-900.webp) ![Menu explanation for Harubangne Chocolate and Ang-butter](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-04-165c4-900.webp) Harubangne (하르방느) madeleines come in three types: the plain Harubangne madeleine, the Harubangne Chocolate — a chocolate-coated version — and finally the Ang-butter Harubangne. Harubangne comes in eight flavors: hallabong (Jeju citrus), matcha, carrot, baengnyeoncho (white cactus flower), Earl Grey, black sesame, chocolate, and fig — all made using Jeju's signature local foods, and they're healthy desserts with no preservatives or additives. Harubangne Chocolate adds sweetness to the chocolate, Earl Grey, matcha, and baengnyeoncho Harubangne with a chocolate coating 😆 And the Ang-butter Harubangne sandwiches ang-butter (red bean and butter paste) between two Harubangne to give an extra layer of buttery flavor! There are also two kinds of sandwiches available: Udo peanut and Jeju tangerine sand 😍 ## Inside the orange-toned Today Jeju shop Stepping inside, the bright yet sleek orange interior catches your eye, and the neatly displayed products give a nice welcome. ![Orange-toned interior of the Today Jeju shop](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-05-a5979-900.webp) ![Product displays inside the Today Jeju shop](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-06-1yc5x-m-900.webp) The spacious, comfortable layout makes it easy to browse at leisure, and every corner is decorated so cutely that just looking around is fun 😆 The appetizing, pretty-looking Harubangne are lined up neatly by type. Rows of cute dol hareubang-shaped madeleines packed with Jeju charm — they're so adorable it almost feels a shame to eat them 😂 ## Pick your own Harubangne: single and gift set prices Today Jeju's Harubangne can be bought individually or as sets, and the average individual price is ₩3,400. Now it's time to pick what you want into a basket. ![Basket for picking Harubangne in the store](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-07-f7s6m-900.webp) You can buy them individually, ![Individually wrapped Harubangne madeleines on display](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-08-1hch2-m-900.webp) ![Harubangne individual items arranged by flavor](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-09-1pnv5-900.webp) ![Display stand of chocolate-coated Harubangne](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-10-5u6gd-900.webp) ![Individual dol hareubang-shaped madeleine items](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-11-qoo6n-900.webp) or as a set. ![Harubangne gift set boxes on display](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-12-1ao20-900.webp) ![Harubangne packaged as a gift set](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-13-1ub0x-901.webp) The Harubangne Sand is also available individually or as a set! ![Udo peanut and Jeju tangerine Harubangne Sand on display](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-14-1me8t-900.webp) ![Harubangne Sand set packaging](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-15-1jc93-900.webp) Prices vary a bit by flavor of Harubangne, but they average around ₩3,400, with chocolate coating adding ₩400, and the Harubang Sand costs ₩2,200–2,300. A paper shopping bag is ₩700, while a basic plastic bag is free. ![Display stand with Harubangne price list](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-16-ystlt-m-900.webp) Everything was just so cute and pretty and I wanted to try it all, so I went with the Harubangne 8-flavor gift set 😎 Price: ₩28,200! ![Harubangne 8-flavor gift set in an orange box](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-17-12rg4-900.webp) It comes packed in a clean, pretty orange box, perfect as a gift or as a sweet pick-me-up back at your accommodation while traveling! Bought the shopping bag too! Even the bag design was so much my taste that carrying it around put me in a good mood 😆 ## Opening the Harubangne 8-flavor gift set and how to store it The ₩28,200 Harubangne 8-flavor gift set comes individually wrapped by flavor, and can be kept at room temperature for 5–7 days or frozen for a month. ![Unopened Harubangne 8-flavor gift set box](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-18-1qktk-900.webp) Opening the box, the cute little hareubangs — each with its own charm — are all neatly arranged without a hair out of place. ![Eight flavors of dol hareubang madeleines neatly arranged in the box](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-19-rohrm-1200.webp) The clean individual packaging is hygienic too, and getting to pick and choose by flavor makes it fun for both eyes and mouth — a truly perfect setup 😆 ![Individually packaged Harubangne madeleines](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-20-bru3r-900.webp) ![Storage instructions printed on the Harubangne box](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-21-60e3h-900.webp) Storage instructions are printed right on the box! Since there are no preservatives, it's best to eat these as soon as possible. They keep 5–7 days at room temperature or a month frozen. If frozen, let them thaw naturally for 15–20 minutes before eating for the softest, tastiest result 😊 ## What coworkers said, and how the fig Harubangne tasted I gave one of each from the 8-flavor set to my coworkers, and it was a huge hit-!! Everyone said they were so cute 😆 Aren't they just adorable 🤭 ![Fig Harubangne brought home from the office](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-22-esntw-900.webp) I handed out the madeleines around the office and kept one fig flavor for myself. ![Unwrapped fig Harubangne madeleine](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-23-1jale-900.webp) You're not supposed to refrigerate these, but I put it in the fridge without thinking, and once I took it out it had gotten a little dry 🥲 Still, leaving it at room temperature for a bit made it soft again! ![Cross-section of a fig-studded Harubangne madeleine](https://img.superchart.com/images/jeju-yeondong-harbangneu-madeleine-souvenir/jeju-yeondong-harbangneu-madeleine-souvenir-24-uyssp-900.webp) A little disappointing, but overall totally satisfied 👍👍👍 The soft madeleine has a gentle sweetness and flavor that spreads through your mouth — charming stuff 😊 The sweetness isn't heavy or artificial, so it's a flavor that dessert lovers and picky eaters alike can enjoy without complaint!! Bits of fig are studded throughout, giving a chewy texture along with the fig flavor, and it's easy to eat without feeling heavy 👍 ## Who should buy Harubangne at Today Jeju? - ✔️ If you're looking for a special, distinctive souvenir in Jeju - ✔️ If you want a healthy dessert free of preservatives and artificial colors that you can enjoy worry-free - ✔️ If you want to try premium madeleines with deep flavor from Jeju's specialty ingredients - ✔️ If you want to share a cute look and a well-packed 8-flavor set with someone you care about With cute visuals anyone of any age would love, a thoughtful souvenir, and a sweet slice of a Jeju trip, I highly recommend picking up precious memories and flavors at 'Today Jeju Shilla Duty Free Shop Jeju Branch' 😊 ## Where it is - Today Jeju Shilla Duty Free Shop Jeju Branch (오늘제주 신라면세점 제주점) - 69 Noyeon-ro, 1st floor, Jeju-si, Jeju, South Korea - 제주특별자치도 제주시 노연로 69 1층 - 33.4862606, 126.4875449 - Google Maps: https://www.google.com/maps/search/%EC%98%A4%EB%8A%98%EC%A0%9C%EC%A3%BC%20%EC%8B%A0%EB%9D%BC%EB%A9%B4%EC%84%B8%EC%A0%90%20%EC%A0%9C%EC%A3%BC%EC%A0%90/@33.4862606,126.4875449,17z --- Superchart · https://superchart.com/en/@jeju-orum-brew/jeju-yeondong-harbangneu-madeleine-souvenir/ · https://superchart.com/llms.txt