# Jeju souvenir shop in Yeondong for mother-of-pearl magnets: Today Jeju - By Sera (https://superchart.com/en/@jeju-stone-tray/) - Written Aug 30, 2026 - Local places › Shopping › Jeju, Jeju - Sponsored: This post was written as part of a store visit sponsorship. - English edition: https://superchart.com/en/@jeju-stone-tray/today-jeju-shilla-duty-free-souvenirs/ - Also in: [한국어](https://superchart.com/ko/@jeju-stone-tray/today-jeju-shilla-duty-free-souvenirs/index.md) ## In short Today Jeju Shilla Duty Free Shop Jeju Branch is a Jeju dessert and souvenir shop on the first floor of Shilla Duty Free in Yeondong, Jeju City, open daily from 10:00 to 19:00. Inside the orange-toned store, the writer chose a Harubangne 8-piece gift set and two Harubang Sand cookies (Udo peanut and Jeju citrus), then browsed basalt toothbrush holders, mother-of-pearl magnets and acrylic keyrings. Today Jeju is an easy one-stop for gift desserts and Jeju souvenirs together. ## Good to know - **Address**: 1F, 69 Noyeon-ro, Jeju-si, Jeju - **Hours**: Daily 10:00–19:00 - **Parking**: Use the Shilla Duty Free Jeju Branch private parking lot - **What was bought**: Harubangne 8-piece gift set, Harubang Sand (Udo peanut, Jeju citrus) x2 - **Harubangne sizes**: Single piece, 4-piece set, 8-piece set - **Storage**: No preservatives; best eaten as soon as possible *as written by the visitor on Aug 30, 2026* ## Where is Today Jeju at Shilla Duty Free, and what are the hours? Today Jeju is at 69 Noyeon-ro, Jeju-si, Jeju, South Korea, 1F — on the first floor of Shilla Duty Free in Yeondong, Jeju City. It's open daily from 10:00 to 19:00, and parking is easy since you can use the dedicated Shilla Duty Free Jeju parking lot. ![Storefront of Today Jeju at Shilla Duty Free Jeju branch](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-01-56tpa-900.webp) I stopped by Today Jeju on the first floor of Shilla Duty Free in Yeondong. Walking in, the orange interior was really stylish and pretty. Photos come out so bright and cheerful here — it's a great spot for a keepsake shot from the visit. ![Interior of Today Jeju with orange decor](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-02-qyckh-900.webp) ![Wide view of Today Jeju's orange-toned display shelves](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-03-vp6hk-m-900.webp) I was already won over by the orange vibe of the store! Looking around, all kinds of desserts caught my eye. Besides the tasty Jeju desserts, there was also a wide range of items worth taking home as souvenirs. ![Jeju desserts displayed at Today Jeju](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-04-1uo1q-m-900.webp) ## Choosing the Harubangne 8-piece gift set and Harubang Sand cookies What I chose at Today Jeju was the Harubangne 8-flavor gift set and two Harubang Sand cookies. The Harubangne 8-flavor set is a fun mix ranging from Hallabong citrus to matcha, carrot, and black sesame. A dessert that's a treat for the eyes ♡ For Harubang Sand, I bought one Udo peanut flavor and one Jeju citrus flavor~^^ ![Close-up of a dol hareubang-shaped Harubangne dessert](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-05-1rz2l-900.webp) ![Detailed dol hareubang-shaped dessert](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-06-a6k9t-900.webp) Looking closely, the dol hareubang (stone grandfather statue) shape is rendered in real detail — so cute. It's such a special Jeju gift for the people you care about! ![Ang-butter Harubangne arranged on a gold tray](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-07-1v1qd-900.webp) ![Matcha and chocolate Harubangne in packaging](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-08-zhk1d-900.webp) The ang-butter Harubangne displayed on a gold tray sandwiches savory butter and red bean — a flavor that seems like it would please anyone, young or old. The matcha and chocolate Harubangne, boxed up in packaging, blend deep green and rich chocolate tones that feel like they capture Jeju's nature itself. You can buy them one at a time, or go for the 4-piece or 8-piece sets. Pick whatever suits your taste~~~ ![Individually wrapped Harubangne desserts](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-09-v0ke4-900.webp) ![Harubangne 8-flavor set arranged together](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-10-vvotl-m-900.webp) ![Harubang Sand cookies in a clear bowl](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-11-tl89b-900.webp) ![Individually packaged Jeju citrus Harubang Sand](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-12-xmtli-900.webp) ![Udo peanut flavor Harubang Sand](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-13-xvaqo-900.webp) The Harubang Sand sitting in a clear bowl comes in Jeju citrus and Udo peanut flavors. It's individually wrapped, so it's a nice, clean dessert to sample. ## Souvenirs to browse: basalt toothbrush holders and mother-of-pearl magnets Today Jeju doesn't just have desserts — it also displays souvenirs like dol hareubang character pouches, basalt-shaped toothbrush holders, jade-inlay magnets, acrylic keyrings, and even T-shirts and eco bags. The desserts were great, but the cute pouches printed with the dol hareubang character and the colorful little pieces capturing Jeju's scenery really caught my eye! There were so many souvenirs perfect for keeping travel memories that I almost swept the whole shelf into my basket^^; ![Display shelf with dol hareubang character pouches and Jeju souvenirs](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-14-1fmkj-900.webp) A distinctive basalt-shaped toothbrush holder and card holder! Practical yet full of Jeju character — I really wanted one. Want to come home with me???? ![Basalt-shaped toothbrush holder and card holder](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-15-tfirz-900.webp) Rows of magnets sparkled prettily on display. They render the scenery of Seongsan Ilchulbong (Sunrise Peak) and Hallasan in a jade-inlay design, making them a great souvenir for reliving your trip. You know how it is — a magnet souvenir on the fridge door… haha. ![Jade-inlay magnets featuring Seongsan Ilchulbong and Hallasan designs](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-16-cmt9i-900.webp) There were also cute acrylic keyrings featuring the dol hareubang character, available in a variety of colors. A cute little accent piece to clip onto a bag or pouch. ![Dol hareubang acrylic keyrings displayed by color](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-17-1oc55-900.webp) T-shirts and eco bags with a stylish look hang on the store wall. Perfect for a Jeju travel outfit or for everyday wear. ![T-shirts and eco bags hanging on the store wall](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-18-hy28r-900.webp) ## What is the Today Jeju brand, and how should the desserts be stored? The signboard at the Today Jeju counter lays out the brand's signature products and values. Knowing they're made with clean Jeju ingredients and organic sugar makes buying the desserts feel even more trustworthy. ![Signboard of signature products at the Today Jeju counter](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-19-cm6b7-900.webp) ![Store signage introducing the brand's values](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-20-16f13-900.webp) I read that Today Jeju donates part of its profits to child welfare causes. It's a place that even feels warm-hearted. So I get to enjoy a delicious dessert and indirectly support a good cause at the same time..? Right..?^^ ![Signage detailing the child welfare donation program](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-21-15gta-900.webp) I also read the storage instructions carefully. Since there are no preservatives, it's best to eat them as soon as possible, right? ![Storage instructions for Harubangne desserts](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-22-1s0yj-900.webp) ## Jeju gifts carried home in an orange shopping bag The Harubangne 8-flavor set and Harubang Sand came home in Today Jeju's orange shopping bag. I'll eat the sand cookies myself and give the Harubangne as a gift. If you're looking for a delicious, special Jeju dessert, Today Jeju at Shilla Duty Free Jeju branch is one to remember. It was the perfect choice for preparing a Jeju gift for someone dear to me. ![Harubangne gift set packed in an orange shopping bag](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-23-1n50b-1200.webp) ![Purchased Harubangne 8-flavor set and Harubang Sand](https://img.superchart.com/images/today-jeju-shilla-duty-free-souvenirs/today-jeju-shilla-duty-free-souvenirs-24-16jf9-900.webp) ## Where it is - Today Jeju Shilla Duty Free Shop Jeju Branch (오늘제주 신라면세점 제주점) - 69 Noyeon-ro, Jeju-si, Jeju, South Korea, 1F - 제주특별자치도 제주시 노연로 69 1층 - 33.4862606, 126.4875449 - Google Maps: https://www.google.com/maps/search/%EC%98%A4%EB%8A%98%EC%A0%9C%EC%A3%BC%20%EC%8B%A0%EB%9D%BC%EB%A9%B4%EC%84%B8%EC%A0%90%20%EC%A0%9C%EC%A3%BC%EC%A0%90/@33.4862606,126.4875449,17z --- Superchart · https://superchart.com/en/@jeju-stone-tray/today-jeju-shilla-duty-free-souvenirs/ · https://superchart.com/llms.txt