# Cheongdam hair salon Milbon smooth care for frizzy perm hair: Anew

- By Dohee (https://superchart.com/en/@lipstick-pocket-log/)
- Written Sep 23, 2026
- Local places › Hair & beauty salons › Gangnam, Seoul
- Sponsored: This post was written after visiting the salon and receiving the treatment provided by them.
- English edition: https://superchart.com/en/@lipstick-pocket-log/anew-hair-cheongdam-smooth-clinic/
- Also in: [한국어](https://superchart.com/ko/@lipstick-pocket-log/anew-hair-cheongdam-smooth-clinic/index.md)

## In short

Anew Hair Cheongdam Main Branch is a hair salon on Seonneung-ro 127-gil in Gangnam-gu, Seoul, that starts every visit with a hair consultation. After a cloud perm left the hair frizzy and limp, a stylist checked the scalp on a live screen in a separate consulting room and recommended the Smooth (SMOOTH) hair clinic rather than a scalp clinic, a 40-minute treatment priced at 248,000 won for one premium care session. Two days of normal washing and styling later, the hair felt noticeably softer and fresher.

## Good to know

- **Treatment received**: Smooth (SMOOTH) hair clinic
- **Price**: Premium care, 248,000 won per session
- **Time taken**: About 40 minutes
- **Products used**: Milbon products only, per the salon's explanation
- **Consultation**: Live scalp check in a separate consulting room
- **Parking**: Free on the building's 1st floor; paid alternative lot suggested when full
- **Address**: 5 Seonneung-ro 127-gil, Gangnam-gu, Seoul, 2nd floor
- **Price reference**: ₩248,000 ≈ $183 (2026-09-23)

*as written by the visitor on Sep 23, 2026*

![Hair looking moisturized after the clinic treatment](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-01-2fyzp-1200.webp)

Not long after getting a perm, my hair got way frizzier than I expected. The perm seemed to have pulled a lot of moisture out, and my hair looked droopy and lifeless.

![Frizzy hair after a perm](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-02-jmtgr-966.webp)

![Perm hair lacking moisture](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-03-12t8p-966.webp)

![Droopy, lifeless permed hair](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-04-1hrgo-966.webp)

So this time, instead of just getting a random clinic treatment, I looked for a place that would first check my current hair and scalp condition and then match me with the right care — and that's how I ended up at Anew Hair Cheongdam Main Branch.

> Anew Hair Cheongdam Main Branch

![Entrance of Anew Hair Cheongdam Main Branch](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-05-pb6o6-966.webp)

![Interior of Anew Hair Cheongdam Main Branch](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-06-sope9-966.webp)

![Tidy treatment area at the salon](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-07-srryh-966.webp)

![Interior design at Anew Hair Cheongdam Main Branch](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-08-cin3m-966.webp)

I'd booked expecting a lot since I'd heard they use premium products, but what actually impressed me was that they don't just jump straight into the treatment — they start with a consultation.

![A neatly decorated corner of the salon](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-09-11dfj-966.webp)

![Atmosphere of the waiting area](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-10-1coi0-966.webp)

The salon itself was clean and nicely decorated, so my first impression walking in was great. Everything felt so put-together that I felt comfortable getting cared for. Let me walk you through the process I went through, plus how my hair changed over the two days after the treatment.

## What does the hair consultation at Anew Hair Cheongdam check first?

Anew Hair Cheongdam Main Branch doesn't decide on a treatment right away — they check your current condition first. It started in a separate consulting room, checking my scalp condition on a live screen.

![View of the Anew Hair consulting room](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-11-19mj9-966.webp)

![Hair consultation before treatment](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-12-1o4kn-966.webp)

First, they checked everything needed to carry out the treatment I wanted and went through the consultation. Anew Hair has a dedicated consulting room, and this is where I could see my scalp condition live.

![Live scalp diagnosis on screen](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-13-1e8zn-966.webp)

Seeing my own scalp condition on screen was surprisingly fascinating.

The first screen showed my scalp in real time, and the one below showed someone else's scalp for comparison — mine didn't show much visible flaking. The consultant explained that my scalp was actually in pretty good shape. So they steered me toward a hair clinic rather than a scalp clinic, based on my actual concerns.

## Why a hair clinic instead of a scalp clinic after the perm?

My concern wasn't really my scalp — it was the dryness the perm had left in my hair. The care I received at Anew Hair Cheongdam Main Branch was the Smooth SMOOTH hair clinic.

![Permed hair condition before the hair clinic](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-14-1c62c-966.webp)

![Dry, frizzy hair ends](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-15-5mrzb-966.webp)

![Checking hair condition before the clinic](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-16-1wv5m-966.webp)

Having just gotten the perm, my hair felt frizzy and short on moisture. It looked droopy and lifeless after the perm, which is why I felt I needed a clinic treatment — and I appreciated that they didn't just push scalp care on me by default but chose the hair-focused option based on my actual condition. What I received was called Smooth SMOOTH.

![Information on the Smooth SMOOTH hair clinic](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-17-1pvxj-966.webp)

It's described as a care that leaves hair glossy and smooth to the touch, which sounded like a good match for someone like me dealing with post-perm frizz. I was told Anew Hair only uses Milbon products, and personally I liked that they use premium formulas.

![Milbon products used at Anew Hair](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-18-19eod-966.webp)

## How long does the Milbon Smooth clinic take, and what does it cost?

The Smooth clinic at Anew Hair Cheongdam Main Branch took about 40 minutes, and I got to lie back comfortably in a massage chair for it. The premium care I received cost ₩248,000 per session.

![Massage chair seat used for the clinic](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-19-xofa2-966.webp)

After the consultation, I lay back in the massage chair for the clinic treatment. In between, there were 2–3 rounds of something like steaming to add moisture, plus a machine massage, which made the whole thing more relaxing than I expected. I came in for a hair treatment, but it felt like my whole body got to rest, not just my hair.

![Steaming and machine massage process](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-20-87bqy-966.webp)

Lying in the massage chair getting the machine massage, the treatment was over before I knew it, which I personally found satisfying too. The premium care I received cost ₩248,000 per session. That's not exactly a casual price for a clinic treatment, but since they checked my hair condition first and chose the right care for me, it felt different from just having product slapped on and being sent off.

## Could you feel the results of the Smooth clinic right away?

I didn't judge it right away — I lived normally for about two days and watched how it went. The frizziness left over from the perm noticeably faded, and my hair felt much more moisturized.

![Smoother hair right after the clinic](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-21-1078r-966.webp)

![Moisturized hair condition two days later](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-22-80yqs-966.webp)

Right after the clinic, of course my hair felt moisturized and smooth. But I don't think you can judge the real effect just from how it feels right at the salon. So I deliberately lived normally for about two days and watched my hair. And my hair did feel fresher and more moisturized, and the frizziness that had bothered me at the start noticeably faded. Of course, this is just my personal experience, so results will vary by person. Still, for someone like me dealing with dryness and frizz not long after a perm, the Smooth clinic suited me well.

## Where do you park at Anew Hair Cheongdam Main Branch?

Parking on the building's 1st floor is free at Anew Hair Cheongdam Main Branch. If it's full, staff will direct you to an alternate parking lot, which is paid.

![Free parking on the building's 1st floor](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-23-g08ok-966.webp)

I drove there and was able to park on the building's 1st floor. If the lot is full, staff will direct you to an alternate parking lot — I was told the building parking is free but the alternate lot is paid, so that's worth knowing if you're driving. Parking is always a little stressful when visiting somewhere new, so it was nice that they had a backup option ready for when the lot fills up.

## Who is this hair clinic best for?

- Anyone who wants Gangnam hair consulting — those who want their scalp and hair condition checked before treatment
- Anyone dealing with frizz after a perm — those needing moisture care for perm-dried hair
- Anyone looking for a Cheongdam-dong hair clinic — those checking out clinics that use premium products
- Anyone curious about hair clinic pricing — premium care at ₩248,000 per session
- Anyone curious about Anew Hair Cheongdam Main Branch reviews — a real account from consultation through two days after treatment

## Anew Hair Cheongdam Main Branch: the verdict

![Hair after finishing the Smooth clinic](https://img.superchart.com/images/anew-hair-cheongdam-smooth-clinic/anew-hair-cheongdam-smooth-clinic-24-b08rl-966.webp)

I was torn between a scalp clinic and a hair clinic, but after checking my scalp condition first, I went with the hair clinic. Since dryness and frizz after the perm were my biggest concern, I chose the Smooth care, and after watching my hair for two days, it felt noticeably more moisturized and fresh.

So personally, I think if you're dealing with dryness after a perm, it's worth checking your actual condition first rather than automatically going straight for scalp care. What I haven't decided yet is how often to get this clinic going forward. For now, I'll manage with the Smooth care and check again next time to see how my hair condition has changed.

In one line: this was a clinic that brought moisture back to frizzy, dry hair after a perm. If you're looking for Gangnam hair consulting or a Cheongdam-dong hair clinic, it might be worth checking out their consultation process. Has anyone else had their hair suddenly go frizzy after a perm?

## Where it is

- Anew Hair Cheongdam Main Branch (아뉴헤어 청담본점)
- 5 Seonneung-ro 127-gil, Gangnam-gu, Seoul, 2nd floor, South Korea (서울특별시 강남구 선릉로127길 5 2층)
- 서울특별시 강남구 선릉로127길 5 2층
- 37.5155254, 127.0413724
- Google Maps: https://www.google.com/maps/search/%EC%95%84%EB%89%B4%ED%97%A4%EC%96%B4%20%EC%B2%AD%EB%8B%B4%EB%B3%B8%EC%A0%90/@37.5155254,127.0413724,17z

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