# Namdaemun Market kids' clothing shop with fall styles: Apple Smile - By Soeun (https://superchart.com/en/@lunch-and-beauty/) - Written Sep 22, 2026 - Local places › Shopping › Jung-gu, Seoul - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@lunch-and-beauty/namdaemun-kids-clothes-apple-smile/ - Also in: [한국어](https://superchart.com/ko/@lunch-and-beauty/namdaemun-kids-clothes-apple-smile/index.md) ## In short Apple Smile is a children's clothing store at Beurudeng Kids' Clothes stall 12 in Namdaemun Market, Jung-gu, Seoul, stocking everything from baby wear to elementary and junior sizes. Visiting just as the fall arrivals landed, the writer picked an ivory dot frill t-shirt (₩19,000) for the younger child and a layered stripe t-shirt for the older one, and both kids wore them happily and called them comfortable. Apple Smile is an easy place to compare and buy clothes for two siblings in one stop. ## Good to know - **Location**: Apple Smile, Beurudeng Kids' Clothes stall 12, 14 Namdaemunsijang 8-gil, Jung-gu, Seoul - **Getting there**: A short walk from Exit 6 of Hoehyeon Station - **Purchased**: Ivory dot frill t-shirt, ₩19,000 - **What they stock**: Sweatshirts, t-shirts, pants, knits and hats — fall arrivals for boys and girls - **Brand**: A children's clothing brand said to have been running since 2006 - **Price reference**: ₩19,000 ≈ $14 (2026-09-22) *as written by the visitor on Sep 22, 2026* ## First time shopping for kids' clothes in Namdaemun Market, at Apple Smile I've been to Namdaemun so many times, but come to think of it, this was actually my first time shopping for kids' clothes there. Namdaemun is famous for kids' clothes, and I'd heard friends around me say they go there to buy clothes for their kids. But I always figured it'd be crowded and a hassle, so I kept putting it off. This time I finally went, and it completely changed my mind. I found myself thinking, why didn't I come here sooner? There were so many kids' clothes, and the prices were pretty good too. The place I visited this time was Apple Smile, a kids' clothing store in Beurudeng at Namdaemun. It's at Beurudeng Kids' Clothes stall 12, Apple Smile, 14 Namdaemunsijang 8-gil, Jung-gu, Seoul. It's close to Exit 6 of Hoehyeon Station too, so it wasn't hard to find. ![Surroundings of the Beurudeng Kids' Clothes building in Namdaemun Market](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-01-161ta-900.webp) ![Kids' clothing shopping arcade alley near Hoehyeon Station in Namdaemun Market](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-02-x9jng-900.webp) ![Directions to Apple Smile at Beurudeng Kids' Clothes stall 12](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-03-1gjy2-900.webp) ![Entrance to the kids' clothing arcade on Namdaemunsijang 8-gil](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-04-kb49h-m-900.webp) ![View outside the Apple Smile store](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-05-jgkwb-900.webp) ## Inside Beurudeng Kids' Clothes: what the Namdaemun wholesale building is like As soon as I got to the store, there were so many people. It was right when fall arrivals were coming in, so there was a huge variety — sweatshirts, t-shirts, pants, knits, even hats. True to being a hot spot for Namdaemun kids' clothes, it was packed with people haha 🥰🥰 ![Inside Apple Smile, crowded with customers](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-06-dgvcp-900.webp) ![Display rack hung with new fall kids' clothes](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-07-1bclf-900.webp) ![Kids' clothing section with sweatshirts and t-shirts on display](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-08-fkfrj-900.webp) ![Kids' clothes displayed at Apple Smile](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-09-12esy-900.webp) ![Table with girls' fall clothes on display](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-10-22m9k-900.webp) ![Display table with boys' fall clothes and pants](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-11-cgpkd-900.webp) ![Kids' clothing section with knits and hats displayed together](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-12-hthdg-m-900.webp) ![Browsing kids' clothes inside Apple Smile](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-13-urpg3-900.webp) Boys' and girls' clothes were together, so for families like mine raising a boy and a girl, it was convenient to browse both in one place. What I especially liked was that the clothes didn't just feel cheap. These days, cute design matters, but in the end kids only reach for clothes they're comfortable wearing. There were a lot of pieces that were on-trend but also comfortable for daily wear, so as I looked through them one by one, I kept finding things I wanted to buy. ## Why the Apple Smile owner's picks made shopping so easy One of the things I liked most about shopping for kids' clothes at Apple Smile in Namdaemun Market was how kind the owner was. Even with so many clothes around, picking out the right one for your kid is still a job in itself. But when I told her my kids' ages and usual style, she explained in detail what styles kids that age are wearing these days, which clothes are comfortable for being active, and how to coordinate outfits. ![Junior-style clothes recommended by the owner](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-14-qxd18-900.webp) ![Table displaying elementary junior clothes](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-15-1lvuy-900.webp) ![A top picked out on the owner's recommendation](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-16-1r3h4-900.webp) ![Display of elementary girls' fall clothes](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-17-12zff-900.webp) She'd just pick things out and show them to me without me having to agonize over it myself, and surprisingly, a lot of what she chose was exactly my style too. Elementary junior clothes especially hit that tricky stage where kids don't want to look too babyish but it's also weird to dress them like adults, and there were quite a few pieces that struck that in-between balance. Anyone looking for Namdaemun junior clothes or elementary girls' clothes would have a lot to browse here too. ## For the younger child: an ivory dot frill t-shirt, ₩19,000 For my younger child, I picked out Apple Smile's ivory dot t-shirt. It cost ₩19,000. ![Ivory dot frill t-shirt](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-18-yhdtk-m-900.webp) It has a subtle dot pattern with an ivory frill along the hem, and it was so cute the moment I saw it. And at ₩19,000, good good 😍😍😍 More than anything, this piece seemed really versatile. In this chilly-in-the-morning-and-evening in-between season, it looks great worn alone, and once it gets a bit colder, it'd be cute layered under a sweatshirt or knit with just the frill peeking out. I washed it and had her wear it the very next day. So satisfied haha, the fabric is great too 🥰🥰 ![Younger child wearing the dot frill t-shirt](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-19-x01uk-900.webp) ![Dot frill t-shirt worn the day after washing](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-20-x9ras-900.webp) It's a style that works well across both spring and fall, so a piece like this really gets a lot of wear. ## For the older child: a layered stripe t-shirt elementary kids love ![Layered t-shirt with a striped long-sleeve under a short-sleeve](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-21-1yu0w-900.webp) And for my older child, I picked this one! It's designed to look like a striped long-sleeve layered under a short-sleeve t-shirt. It looked much better on her in person than in the photos. Above all, my older child is pretty sensitive about the feel and fit of clothes — no matter how much I say something is cute, she flat out won't wear it if it's uncomfortable. But the moment she put this on, she said, > Mom, this is so comfortable. and told me she liked it. As a mom, that one sentence alone counts as success haha. It's the perfect thickness and style for this in-between weather — a bit too cool for short sleeves alone, but still too warm for a sweatshirt. I just threw it on with beige pants and it matched perfectly without any extra styling needed. This is honestly a piece I'd want to stock up on in every color if they had them. ![Older child wearing the layered t-shirt with beige pants](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-22-olq6p-900.webp) ![The layered t-shirt worn during the in-between season](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-23-1j2c7-900.webp) ## How much kids' clothes cost at Namdaemun Market As I browsed, the prices caught my eye too — t-shirts, pants, and other daily wear items were overall very reasonable. Kids grow so fast within a single season that buying several pricey pieces honestly feels wasteful. Elementary schoolers especially need a lot of daily clothes that are comfortable for school and easy to wash often, and this place delivered on that. I could see why people come to Namdaemun Market specifically to shop for kids' clothes when they need to pick out several cute, comfortable pieces at once. ## Apple Smile, a kids' clothing brand since 2006 I heard that Apple Smile is a children's clothing brand that started back in 2006. Maybe that's why there was such a wide range of options, from clothes for young kids to junior styles for elementary schoolers. Since there's an age gap between my two kids, it's convenient for me to be able to look at clothes for both in one shopping trip, and this store was great for that too. Being able to browse fall clothes for both boys and girls at once would work well for any family raising a boy and a girl. ## The one regret: leaving Apple Smile with only two pieces I actually had other plans that day, so I really didn't have much time. There were so many more things I liked, but in the end I walked out with just one piece for each kid — two total. When I got home and had them try the clothes on, they both wore them so happily, and hearing them say how comfortable the clothes were made me wish I'd bought more. I'd always assumed shopping for kids' clothes in Namdaemun would be complicated and exhausting, so I'd never properly gone before. But once I actually went, the advantage turned out to be being able to compare so many different designs in one place. This time I only got a taste with two pieces since I was short on time, but once it cools down a bit more after Chuseok, I'm planning to set aside a proper day and go back. Next time I'll make sure to have plenty of time and really shop through both my older child's fall clothes and my younger one's, haha. If you've never been kids' clothes shopping in Namdaemun, or you're looking for Namdaemun junior clothes, elementary girls' clothes, or boys' fall clothes, it might be worth checking out Beurudeng Kids' Clothes. If you're like me and used to wonder whether it was even worth going all the way to Namdaemun just to buy clothes, going once might change your mind. As for me... I just kept thinking, why didn't I go sooner, haha. Definitely worth a visit for Chuseok shopping in Namdaemun 🤩🤩 ![The two kids' clothing pieces picked up at Apple Smile in Namdaemun](https://img.superchart.com/images/namdaemun-kids-clothes-apple-smile/namdaemun-kids-clothes-apple-smile-24-1ljzz-m-1200.webp) ## Where it is - Apple Smile (애플스마일) - 14 Namdaemunsijang 8-gil, Jung-gu, Seoul, South Korea, Beurudeng Kids' Clothes stall 12 - 서울특별시 중구 남대문시장8길 14 부르뎅아동복 12호 - 37.559924, 126.978498 - Google Maps: https://www.google.com/maps/search/%EC%95%A0%ED%94%8C%EC%8A%A4%EB%A7%88%EC%9D%BC/@37.559924,126.978498,17z --- Superchart · https://superchart.com/en/@lunch-and-beauty/namdaemun-kids-clothes-apple-smile/ · https://superchart.com/llms.txt