# Down perm at an Apgujeong barber shop: Coup Barber & Coffee - By Hyojin Cha (https://superchart.com/en/@mapo-dim-lamp/) - Written Sep 17, 2026 - Local places › Hair & beauty salons › Gangnam, Seoul - Sponsored: This visit was provided by the business in the form of a complimentary service. - English edition: https://superchart.com/en/@mapo-dim-lamp/coupe-barber-coffee-apgujeong-downperm/ - Also in: [한국어](https://superchart.com/ko/@mapo-dim-lamp/coupe-barber-coffee-apgujeong-downperm/index.md) ## In short Coup Barber & Coffee is a one-man barber shop and coffee spot in an alley near Apgujeong Station Exit 3 in Gangnam, Seoul. The visit started with overgrown side hair that flared out, and covered consultation, a men's haircut, a down perm, shampoo and styling, with one free coffee for hair clients. The sides settled down into an understated pomade finish at Coup Barber & Coffee that works as an everyday style. ## Good to know - **Location**: 1F, Unit 106, 228 Apgujeong-ro, Gangnam-gu, Seoul (in the alley by Apgujeong Station Exit 3) - **Services received**: Men's haircut + down perm (shampoo and styling included) - **How it runs**: One-man shop serving only one client per time slot - **Drink**: One free coffee for hair service customers *as written by the visitor on Sep 17, 2026* ![Finished men's haircut and down perm style at Coup Barber & Coffee](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-01-1f53s-1200.webp) ![Men's hair being styled at an Apgujeong barber shop](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-02-zyxju-659.webp) I feel like men's hairstyles can completely change your overall image with just a little bit of trimming. Especially for guys — once your hair starts growing out messy, no matter how neatly you dress, everything looks unkempt. So this time, while looking for a barber shop in Seoul, I visited Coup Barber & Coffee in Apgujeong. ## Where is Coup Barber & Coffee? In an alley by Apgujeong Station Exit 3 ![Exterior of Coup Barber & Coffee in an alley near Apgujeong Station](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-03-xcoxx-900.webp) Coup Barber & Coffee is in an easy-to-find spot near Apgujeong Station Exit 3. At first I was picturing a typical street-level hair salon, but once I walked into the alley, this atmospheric exterior caught my eye. ![Entrance of the classic-styled barber shop](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-04-16fce-867.webp) ![Café-like details of the barber shop exterior](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-05-9lsi3-884.webp) It has that classic barber shop feel but also a café-like sensibility, so if you passed by you'd probably do a double take wondering whether it's a barber shop or a café. Apparently it normally runs as a barber shop, but when there are no customers, the space doubles as somewhere to enjoy coffee! ## Free coffee for hair clients and the one-man shop feel at Coup Barber & Coffee ![Coffee space inside Coup Barber & Coffee](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-06-ilna7-900.webp) ![Free coffee served to hair clients](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-07-1b1mu-900.webp) Hair clients get a free cup of coffee, and honestly it was tastier than I expected, which surprised me a bit. ![A cup of coffee enjoyed inside the barber shop](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-08-hg52e-900.webp) ![Interior of the one-man shop with quiet music playing](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-09-15siv-871.webp) Quiet music kept playing throughout, so just being in the space felt relaxing and healing. Best of all, Coup Barber & Coffee is a one-man shop that only takes one client per time slot, so I liked that there wasn't much chance of running into other customers. ![Seating at the barber shop that serves one client per slot](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-10-1523j-900.webp) ![Shaggy before state of the hair before the service](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-11-pirdl-m-900.webp) ## Before the cut: flared-out sides, shaggy in the back, and the consultation After the coffee, we got into the actual cut and down perm. As you can see in the before photos, the hair had grown out a lot overall, the side hair was flaring up, and the back was shaggy too — it clearly needed a clean-up. ![Men's hair with flared sides before the cut](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-12-1ueev-789.webp) So first we checked the current state of the hair and had a brief consultation about the desired style. While explaining what style would suit best, I could feel confidence coming from the owner. ![Consultation while checking the hair condition](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-13-honzf-900.webp) ![Listening to the explanation of the desired style during consultation](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-14-zmtf7-900.webp) Instead of just cutting it short no matter what, he checked the current hair condition and the vibe I wanted, then talked through the direction that would suit me, so I felt comfortable leaving it to him. This time we decided to go with a clean, short cut combined with a down perm. ## The men's haircut, step by step: checking the sides and back Once the cut got underway, it really felt like a place that specializes in men's hairstyles. He carefully checked and trimmed everything from the overall length to the sides and back. ![Men's haircut trimming the sides and back](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-15-1dbld-900.webp) With men's hair, even a little flare on the sides can make the whole thing look bulky, so I appreciated how carefully he checked for that. The hair that started out shaggy and messy looked so much cleaner once the cut was done. ![Hair looking clean right after the cut](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-16-1c1jw-900.webp) ## Down perm and shampoo: taming side hair that sticks out After the cut, we moved on to the down perm. Guys often have side hair that flares up easily, so a down perm is commonly paired with a cut to keep things tidy. It was done to press the side hair down calmly so the whole style would settle naturally. Even during the perm, he kept checking whether anything felt uncomfortable, so it was an easy process. ![Down perm process pressing down the side hair](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-17-5dqrm-900.webp) After the down perm, he did a thorough shampoo too. I liked how much care went into every step, from the first consultation through the cut, down perm, and shampoo. ![Shampoo done after the down perm](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-18-17nlx-900.webp) Since it's a one-man shop taking only one client at a time, everything felt unhurried, without any sense of being rushed. Watching from the side, I could tell how meticulous the care was, and my friend said they liked that attention to detail too. ![Relaxed one-on-one appointment service](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-19-18vyq-638.webp) ![Rechecking the shape during the finishing stage](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-20-13dgl-644.webp) ## The finished pomade style: understated enough for daily wear After the down perm, he rechecked the overall shape and touched up anything that needed it. Once the final styling was done, the hairstyle came together really cleanly. ![Finished hair after final styling](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-21-go4g8-900.webp) The hair that had looked messy from growing out too long was now tidy, and with the side hair sitting calmly, the whole look felt much more put-together. The men's pomade style wasn't overdone at all — it came out clean and natural, which made it feel like something you could wear as a daily style. ![Naturally styled men's pomade look](https://img.superchart.com/images/coupe-barber-coffee-apgujeong-downperm/coupe-barber-coffee-apgujeong-downperm-22-13g7q-900.webp) What I liked most about Coup Barber & Coffee is that they focus on one person at a time, handling everything from consultation to cut, down perm, shampoo, and styling. So if you're looking for somewhere in Apgujeong that specializes in men's hairstyles, Coup Barber & Coffee is worth checking out among Seoul barber shops. It's a place where you can experience both the classic barber shop atmosphere and a comfortable, café-like feel — my friend already said they want to come back next time just for the coffee! ## Where it is - Coup Barber & Coffee (쿠프 바버앤커피) - 1F 106, 228 Apgujeong-ro, Gangnam-gu, Seoul, South Korea - 서울특별시 강남구 압구정로 228 1층 106호 - 37.5286506, 127.0327554 - Google Maps: https://www.google.com/maps/search/%EC%BF%A0%ED%94%84%20%EB%B0%94%EB%B2%84%EC%95%A4%EC%BB%A4%ED%94%BC/@37.5286506,127.0327554,17z --- Superchart · https://superchart.com/en/@mapo-dim-lamp/coupe-barber-coffee-apgujeong-downperm/ · https://superchart.com/llms.txt