# Hongdae Station bar for udon in hanwoo tripe hot pot: Doonjeong

- By Danbi (https://superchart.com/en/@meals-in-focus-4/)
- Written Sep 22, 2026
- Local places › Restaurants › Mapo, Seoul
- Sponsored: This visit record was written after receiving a complimentary meal from the restaurant.
- English edition: https://superchart.com/en/@meals-in-focus-4/dohnjeong-hongdae-hanwoo-gopchang-jeongol/
- Also in: [한국어](https://superchart.com/ko/@meals-in-focus-4/dohnjeong-hongdae-hanwoo-gopchang-jeongol/index.md)

## In short

Doonjeong Hongdae Direct Branch is a Korean beef soup restaurant on Donggyo-ro near Hongik University Station in Mapo, Seoul, picked for the Blue Ribbon Survey two years running in 2025 and 2026. Two friends shared the hanwoo gopchang jeongol (Korean beef tripe hot pot) with added udon noodles, and the owner kept topping up the broth and simmering it at the table until it hit peak flavor. With a clear broth that turns spicy on the finish and tripe with no gamey smell, Doonjeong is a strong pick in Hongdae for a hot pot with drinks.

## Good to know

- **Location**: 183-12 Donggyo-ro, 1st floor, Mapo-gu, Seoul (near Hongik University Station)
- **Ordered**: Hanwoo gopchang jeongol (Korean beef tripe hot pot) + added udon noodles
- **What's in the hot pot**: Hanwoo beef tripe, shank, beef tendon, mushrooms
- **Popular menu**: Hanwoo gomtang (beef soup), hanwoo yukhoe bibimbap (lunch)
- **Closed**: Chuseok holiday, September 24–27
- **Good to know**: Ministry of Food and Drug Safety-certified safe food establishment, barley tea instead of water, wide drink selection

*as written by the visitor on Sep 22, 2026*

![Hanwoo gopchang jeongol at Doonjeong Hongdae Direct Branch, main photo](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-01-1cfov-1200.webp)

Hi everyone, it's Geumi 💙 Now that the weather's suddenly turned cool, don't you crave something hot and spicy in broth? A few days ago a close friend and I decided "today is definitely gopchang jeongol day" and went on a search frenzy for good spots near Hongik University Station.

Among the many restaurants, we found a broth master that's been selected for the Blue Ribbon Survey two years in a row, 2025 and 2026, and rushed over. I completely fell for the clean broth and the chewy tripe with zero gamey smell — here's my honest review of the hanwoo gopchang jeongol at Doonjeong Hongdae Direct Branch ✨

## Doonjeong Hongdae Direct Branch: hanwoo aroma from the moment you walk in

Doonjeong Hongdae Direct Branch is a Korean restaurant on Donggyo-ro near Hongik University Station specializing in hanwoo (Korean beef) broth. The moment I stepped inside, a subtle, savory hanwoo broth smell wafted over — I immediately thought, "okay, this is the real deal."

![Entrance of Doonjeong Hongdae Direct Branch near Hongik University Station](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-02-qooq2-m-966.webp)

![Clean interior of Doonjeong Hongdae Direct Branch](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-03-1of97-966.webp)

True to its status as a Ministry of Food and Drug Safety-designated clean restaurant, the inside was really spotless,

![Basic table setting with barley tea, kimchi and kkakdugi](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-04-9zsnv-966.webp)

and instead of plain bottled water, they served us nutty barley tea, which put me in a good mood even before the food arrived. The neatly plated kimchi and kkakdugi (diced radish kimchi) had that refreshing taste that pairs perfectly with soup dishes.

![Neatly plated kimchi and kkakdugi](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-05-1ig9z-966.webp)

### What's on the Doonjeong menu, and how many drinks they pour

Here's Doonjeong's menu! I loved that they have so many kinds of alcohol haha.

![Food menu board at Doonjeong Hongdae Direct Branch](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-06-16qu3-966.webp)

![Drink menu with a wide variety of alcohol at Doonjeong](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-07-50did-966.webp)

## Hanwoo gopchang jeongol: no gamey smell, clear broth with a spicy finish

What we ordered at Doonjeong Hongdae Direct Branch was the hanwoo gopchang jeongol. It looked so good the second it arrived that I had to snap a photo first!

![Pot of hanwoo gopchang jeongol set on the table](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-08-govnw-966.webp)

![Hanwoo gopchang jeongol packed full of ingredients](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-09-o6956-966.webp)

The pot was packed full — not just hanwoo tripe, but tender brisket, chewy beef tendon, and mushrooms with an appealingly springy texture, all generously portioned.

![Close-up of hanwoo tripe packed with fat](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-10-ewchr-966.webp)

![Tender brisket in the hot pot](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-11-cpzd0-966.webp)

![Gopchang jeongol with chewy beef tendon](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-12-n9y81-966.webp)

![Hot pot ingredients generously loaded with mushrooms](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-13-1bjxo-966.webp)

What touched me most was that the owner kept adding more broth and personally simmered it right up to its most delicious point.

![Hanwoo gopchang jeongol simmering with added broth](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-14-f6fft-966.webp)

When I took a sip of the long-simmered broth,

![A spoonful of the long-simmered gopchang jeongol broth](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-15-1ww38-966.webp)

it wasn't heavy or murky at all — clear and clean, with a spiciness that kicks in pleasantly on the finish.

![Tripe and broth served in a small plate](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-16-2iqnu-966.webp)

The tripe was packed with rich fat inside and had zero gamey smell, so even my picky-eater friend kept exclaiming as she ate.

## Why adding udon noodles to the hot pot was the right call

You know you're basically guilty if you don't add extra noodles to gopchang jeongol, right? We didn't hesitate to add the 'udon sari' (udon noodle add-on), and it really was a genius move!

The clean, spicy dadegi (Korean chili paste) broth soaked perfectly into the plump, chewy udon noodles — nothing floated apart, it was all in perfect harmony.

![Udon noodles added to the hot pot](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-17-1paji-966.webp)

Scooping up a big bite of tender brisket and udon noodles together doubled the heartiness and tripled the savory flavor.

![A single bite of brisket and udon noodles together](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-18-4fwio-966.webp)

If you're looking for a Hongdae bar for drinks and a side dish in the evening, there's no better combo than this 👍

![A full spread of gopchang jeongol enjoyed with drinks](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-19-srdmr-966.webp)

## Tips before visiting Doonjeong Hongdae Direct Branch

- Check the Chuseok holiday calendar: the restaurant will be closed during the upcoming Chuseok holiday (September 24–27), so make sure to plan your visit before or after the holiday to avoid a wasted trip!
- For lunch, try the gomtang and yukhoe bibimbap: besides the hot pot, the clear, spicy hanwoo gomtang and hanwoo yukhoe bibimbap are also hugely popular menu items. The atmosphere is comfortable enough for solo dining too, so I'd highly recommend it for office workers' lunch.

## Is Doonjeong worth it for drinks in Hongdae?

![Final spread of gopchang jeongol at Doonjeong Hongdae Direct Branch](https://img.superchart.com/images/dohnjeong-hongdae-hanwoo-gopchang-jeongol/dohnjeong-hongdae-hanwoo-gopchang-jeongol-20-gxzbr-966.webp)

If you're looking for a proper deep-broth restaurant near Hongik University Station, or a high-quality spot to grab drinks with a close friend, I genuinely, strongly recommend Doonjeong Hongdae Direct Branch 💙

## Where it is

- Doonjeong Hongdae Direct Branch (도온정 홍대직영점)
- 183-12 Donggyo-ro, 1st floor, Mapo-gu, Seoul, South Korea
- 서울특별시 마포구 동교로 183-12 1층
- 37.5574305, 126.9213832
- Google Maps: https://www.google.com/maps/search/%EB%8F%84%EC%98%A8%EC%A0%95%20%ED%99%8D%EB%8C%80%EC%A7%81%EC%98%81%EC%A0%90/@37.5574305,126.9213832,17z

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Superchart · https://superchart.com/en/@meals-in-focus-4/dohnjeong-hongdae-hanwoo-gopchang-jeongol/ · https://superchart.com/llms.txt