# Gangnam hair salon bob smoothing and volume: Heeol Hair - By Jooni (https://superchart.com/en/@mirror-meal-market/) - Written Sep 11, 2026 - Local places › Hair & beauty salons › Gangnam, Seoul - Sponsored: This post was written with support for a visit to the store. - English edition: https://superchart.com/en/@mirror-meal-market/sinnonhyeon-bob-volume-magic-hiolhair/ - Also in: [한국어](https://superchart.com/ko/@mirror-meal-market/sinnonhyeon-bob-volume-magic-hiolhair/index.md) ## In short Heeol Hair Gangnam Flagship Store is a hair salon in Gangnam, Seoul, where I received a partial volume magic treatment for an overgrown bob. It calmed my outward-flipping ends and widened sides without making the style look flat. Verdict: a satisfying choice for an easy-to-style bob. ## Good to know - **Treatment time**: Nearly 4 hours *as written by the visitor on Sep 11, 2026* ![Before-and-after photo of a bob hairstyle treatment](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-01-1hm27-1200.webp) ## My bob had grown out into a triangle-shaped mess A bob looks so pretty right after it is cut. But once it grows out even a little, it suddenly feels so hard to manage. I thought I had a tassel cut before, but as my hair gradually grew, the ends started flipping outward and the sides kept getting wider. Every time I looked in the mirror, I thought, “Why does it look like a triangle gimbap (seaweed rice roll)...?” The shape had become so awkward that it was stressful. Even when I blow-dried it every morning, it would not stay neat, and after a while the ends would flip out again. This time, I decided I needed a truly skilled salon to sort it out properly. That is how I ended up at Heeol Hair Gangnam Flagship Store. ![Photo from a visit to Heeol Hair Gangnam Flagship Store](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-02-ihrj5-900.webp) Before visiting, I discussed the style I wanted in advance and was recommended a stylist who suited my hair concerns. ## What my supposed tassel cut actually looked like > I could not believe it was not actually a tassel cut. There was one thing that surprised me most during the consultation. ![Photo of a consultation about the condition of a bob haircut](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-03-bdkdm-900.webp) I had kept thinking I had a tassel cut, but after looking at my hair, the stylist said it was different from the actual tassel-cut shape. Ah... that explained why the ends had been going wherever they wanted as it grew out and why the sides looked so puffy. Even when I looked at it myself, my hair had seemed to stick out in little bits after the previous cut. Rather than simply saying we should start with a perm, the stylist explained one by one why my hair looked this way, which parts were lifting, and where it needed volume. I really appreciated that. ![Photo of a bob haircut consultation](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-04-1cn39-900.webp) ![Photo of a consultation about bob volume placement](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-05-1mfci-900.webp) ![Photo of a partial volume magic treatment consultation](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-06-1hdlp-900.webp) This is what real hair consultation feels like, I thought. In the end, we decided to smooth the overall shape for a straight look, while doing a partial volume magic treatment where my shorter hair needed mid-level volume. ## Why detail matters in a bob volume magic treatment > I really think details matter with a bob. What I noticed during the treatment was how carefully my stylist checked every single strand. ![Photo of a bob haircut treatment in progress](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-07-hkua0-900.webp) With a bob, even a slightly uneven outline shows immediately more than it does with long hair. Especially for hair like mine that spreads out at the sides, an awkward volume placement can make the face look wider too, so the stylist paid very close attention to this. It did not feel like something rushed through in one sweep. The stylist kept checking the length and direction as they worked, which made me feel I could trust the process. ![Photo of checking the length and direction of a bob](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-08-b7ujd-900.webp) ![Photo of a bob volume magic treatment](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-09-1rsi3-900.webp) ![Photo of a treatment to refine a bob's ends](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-10-1eqjt-900.webp) ![Photo of the bob hair treatment process](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-11-jt5pu-900.webp) The treatment took nearly 4 hours, but I was grateful that the stylist stayed so focused right through to the end. ![Photo of the finishing stage of a bob treatment](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-12-14jw8-900.webp) For anyone looking for a hair salon around Sinnonhyeon and considering a tassel cut, straight perm, or volume magic treatment, I think this kind of thoroughness is really important. ## A treatment that stayed comfortable even after sitting for hours > It was more comfortable than I expected, even sitting for so long. When you sit in a salon for three or four hours, little discomforts tend to add up. ![Photo of a salon gown and treatment preparation](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-13-1twca-900.webp) But I liked the feel of the gown they prepared from the start, and they brought me a drink and snacks so I could eat comfortably in between. ![Photo of drinks and snacks provided during the treatment](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-14-1ceip-900.webp) Those little touches were quietly lovely. The shampoo was nice too. ![Photo of the salon shampoo process](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-15-19cfv-900.webp) ![Photo of face protection during shampooing](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-16-brar9-900.webp) ![Photo of hair coverage during shampooing](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-17-1qw3z-900.webp) They made sure water did not splash toward my face, and I also felt they were thoughtful about covering my hair so strands would not fall on my face or into my eyes. ![Photo of thoughtful salon service](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-18-1kwy5-900.webp) ![Photo of the bright, clean salon atmosphere](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-19-1sz1q-900.webp) They may seem like small things, but when they add up, you naturally think, “This place is really good.” The salon was bright and clean too, so I did not feel stifled even after being there for a long time. So if you are looking at hair salons around Sinnonhyeon and care about the atmosphere and comfort as well as the result, I think this would be a good fit. ## The result: tamed ends and less puffy sides > Finally, I escaped my triangle-gimbap bob. After the treatment, what I liked most was not simply that my hair had been straightened. The whole silhouette looked cleanly put together. ![Photo of the bob silhouette after the volume magic treatment](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-20-1gv0g-900.webp) ![Photo of refined bob ends](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-21-1rtr2-900.webp) The ends that had flipped outward became calmer, and the parts that had looked puffy at the sides were much more controlled. At the same time, it did not feel as if my hair had been pressed completely flat. The needed areas still had natural volume, so it did not look limp. ![Photo of natural bob volume](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-22-wfh2s-900.webp) ![Photo of a bob style after volume magic treatment](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-23-irzsa-900.webp) ![Photo of an easy-to-style bob for mornings](https://img.superchart.com/images/sinnonhyeon-bob-volume-magic-hiolhair/sinnonhyeon-bob-volume-magic-hiolhair-24-1y102-900.webp) Now that I am in my thirties, I prefer hair that is easy to style in the morning over making a dramatic change just for the sake of it. I want a shape that falls into place after a quick dry while I get ready for work and still looks neat without spending ages with a curling iron. That is what really matters, right? This was exactly the feeling I wanted. ## If you are considering a tassel cut and volume magic From the first consultation through the end of the treatment, my stylist was so kind and thorough. What I liked most was that they did not just listen to the style I wanted; they looked at my current hair and explained why its shape had become so messy in the first place. It took nearly 4 hours, yet the stylist paid attention to details until the end, and I was truly grateful. If you are considering a treatment that needs careful control of the line or volume, such as a tassel cut, straight perm, or bob volume magic treatment, at a salon around Sinnonhyeon, it could be worth booking a consultation. If your bob has grown out like mine, with ends flipping outward and puffy sides that are starting to look like triangle gimbap, get a proper consultation about its current condition before automatically cutting it again. I was really satisfied this time. I only got my hair sorted out, but my whole impression looked much neater, and it lifted my mood too. ## Where it is - Heeol Hair Gangnam Flagship Store (희올헤어 강남본점) - 37 Bongeunsa-ro 4-gil, Gangnam-gu, Seoul, South Korea - 서울특별시 강남구 봉은사로4길 37 3층 - 37.5023867, 127.0271434 - Google Maps: https://www.google.com/maps/search/%ED%9D%AC%EC%98%AC%ED%97%A4%EC%96%B4%20%EA%B0%95%EB%82%A8%EB%B3%B8%EC%A0%90/@37.5023867,127.0271434,17z --- Superchart · https://superchart.com/en/@mirror-meal-market/sinnonhyeon-bob-volume-magic-hiolhair/ · https://superchart.com/llms.txt