# Seocho bakery café for daytime coffee with your sister: Selecto

- By Raon (https://superchart.com/en/@morning-cafe-steps/)
- Written Sep 9, 2026
- Local places › Cafés › Seocho, Seoul
- Sponsored: This post was written with sponsorship for a visit to the store.
- English edition: https://superchart.com/en/@morning-cafe-steps/sinnonhyeon-bakery-cafe-daytime-coffee/
- Also in: [한국어](https://superchart.com/ko/@morning-cafe-steps/sinnonhyeon-bakery-cafe-daytime-coffee/index.md)

## In short

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is a 24-hour bakery café in Seocho, Seoul. My sister and I had a hot Geisha, a Mocha Americano, and the last smoked-salmon sandwich while using its spacious seating and work area. Verdict: an easy, friendly stop for coffee alone or with company.

## Good to know

- **Address**: 31 Gangnam-daero 79-gil, 1F, Seocho-gu, Seoul, South Korea (서울 서초구 강남대로79길 31 1층)
- **Distance from station**: 202 m from Exit 1 of Sinnonhyeon Station
- **Hours**: Open 24 hours
- **Staffed hours**: Mon–Fri 08:00–22:00; Sat–Sun 10:00–21:00
- **Unstaffed hours**: Mon–Fri 22:00–08:00; Sat–Sun 21:00–10:00
- **Parking**: Parking in front of the café may incur a fine; Eongubi Public Parking Lot is the nearest paid parking option.
- **Americano**: Mocha, Hwasahan, Blue Mountain, and Geisha Americanos ₩3,800 each
- **Decaf Americano**: ₩4,200
- **Cream lattes**: Selecto Latte, Nutty Cream Latte, Chocolat Cream Latte, and Green Tea Cream Latte ₩5,100 each
- **Other coffee**: Espresso ₩3,800; Café Latte and Cappuccino ₩4,800 each; Vanilla Bean Latte and Dolce Latte ₩5,400 each; Okinawa Brown Sugar Latte ₩5,100

*as written by the visitor on Sep 9, 2026*

![Signature menu items at Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-01-12qvp-900.webp)

Today I’m sharing my visit to Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe, a bakery café by Sinnonhyeon Station, where I went for coffee with my sister.

![Store information for Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-02-16jgt-900.webp)

## Getting to Selecto Coffee by Sinnonhyeon Station and parking

The address is 31 Gangnam-daero 79-gil, 1F, Seocho-gu, Seoul. It is 202 m from Exit 1 of Sinnonhyeon Station. Come out of Exit 1, walk straight for about 90 m, then turn right and you’ll find Selecto Coffee.

Parking in front of the café may make you liable for a fine, and Eongubi Public Parking Lot is the nearest paid parking option.

![Parking information near the café](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-03-cte1s-900.webp)

![Exterior of Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-04-ntbll-900.webp)

## Open 24 hours, with staffed and unstaffed hours

Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe is open 24 hours. From Monday to Friday, it is staffed from 08:00 to 22:00 and unstaffed from 22:00 to 08:00; on Saturday and Sunday, it is staffed from 10:00 to 21:00 and unstaffed from 21:00 to 10:00. Keep that in mind: it is a staffed café from morning through evening, then an unstaffed one from night into dawn.

![24-hour café operating information](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-05-12p9z-900.webp)

![Operating area at Selecto Coffee Sinnonhyeon Branch](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-06-1kpjb-900.webp)

![Staffed and unstaffed café hours](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-07-a3rvh-900.webp)

## A spacious interior for solo coffee or gatherings

This is the interior of Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe. It is very spacious and clean. We visited at around 1 p.m., and groups of customers were enjoying coffee together. With so much room, it is great for having coffee alone as well as perfect for a gathering.

![Spacious, clean café seating](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-08-1vgiw-900.webp)

Further inside, they have created an area where you can study while using a laptop. It has comfortable tables and seats, so it is an especially popular spot.

![Tables and seats in the laptop study area](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-09-1qhnq-900.webp)

There is also a bar table, so it is the best for solo coffee too!!

![Bar-table seating for solo coffee](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-10-dwh64-900.webp)

There is a printer too, so feel free to use it. The staff are so kind—this is a place known for friendly service.

![Café printer area](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-11-7az0g-900.webp)

![Kiosk ordering area at Selecto Coffee](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-12-1ugu4-900.webp)

![Daytime coffee with my sister at the Sinnonhyeon bakery café Selecto Coffee](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-13-9luje-900.webp)

## Two Americanos chosen at the kiosk

At Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe, you order at the kiosk. Mocha, Hwasahan, Blue Mountain, and Geisha Americanos are ₩3,800 each, while a decaf Americano is ₩4,200. There are lots of Americano varieties, so choose to suit your taste.

The Selecto Latte, Nutty Cream Latte, Chocolat Cream Latte, and Green Tea Cream Latte are ₩5,100 each. There are plenty of other drinks too: espresso is ₩3,800; café latte and cappuccino are ₩4,800 each; vanilla bean latte and dolce latte are ₩5,400 each; and an Okinawa brown sugar latte is ₩5,100, so there is lots to choose from.

We chose one hot Geisha and one Mocha Americano.

![Café drink order menu](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-14-lwnm3-900.webp)

![Daytime coffee with my sister at the Sinnonhyeon bakery café Selecto Coffee](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-15-1cg2y-900.webp)

## The last remaining salmon sandwich

There are lots of dessert options too, which makes choosing fun. We picked the salmon sandwich.

By the afternoon, almost all the sandwiches were sold out. We snagged the one remaining salmon sandwich.

![The last remaining salmon sandwich](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-16-9cj2n-900.webp)

![Daytime coffee with my sister at the Sinnonhyeon bakery café Selecto Coffee](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-17-m0vhe-900.webp)

## Tasting the Geisha, Mocha, and smoked-salmon sandwich

Our order came out. The presentation gets 100 out of 100! If it tastes good, it has zero calories. Shall we dig in?

Since we had two Americanos and could not tell the flavors apart, they placed a napkin under the Geisha cup so we could identify it.

![Geisha coffee identified with a napkin](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-18-1jcrj-900.webp)

The thick sandwich was fresh and delicious. The salmon was smoked too, so it was tasty without any fishy smell—two thumbs up.

![Thick smoked-salmon sandwich](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-19-iui3t-900.webp)

![Smoked-salmon sandwich and coffee](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-20-c2wps-900.webp)

My sister had the bright, acidic Geisha~ and I had the nutty Mocha^^ The refreshing and nutty Americanos are amazing for the price. This quality at this price... is this for real, meow? The coffee must be good, because so many customers came in. As we sat and rested, people kept arriving—such a hot spot in this area.

![Coffee and dessert enjoyed at the café](https://img.superchart.com/images/sinnonhyeon-bakery-cafe-daytime-coffee/sinnonhyeon-bakery-cafe-daytime-coffee-21-5vawh-900.webp)

I recommend healing up with the excellent-quality drinks and desserts at Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe. It is a space optimized for laptop work or gatherings, so it will be a choice you will not regret. It is delicious and kind enough to make a return visit 100 percent likely.

## Where it is

- Selecto Coffee Sinnonhyeon Branch 24 Auto Brew Cafe (셀렉토커피 신논현점 24 오토브루 카페)
- 31 Gangnam-daero 79-gil, 1F, Seocho-gu, Seoul, South Korea (서울 서초구 강남대로79길 31 1층)
- 서울특별시 서초구 강남대로79길 31 1층
- 37.5044637, 127.0225839
- Google Maps: https://www.google.com/maps/search/%EC%85%80%EB%A0%89%ED%86%A0%EC%BB%A4%ED%94%BC%20%EC%8B%A0%EB%85%BC%ED%98%84%EC%A0%90%2024%20%EC%98%A4%ED%86%A0%EB%B8%8C%EB%A3%A8%20%EC%B9%B4%ED%8E%98/@37.5044637,127.0225839,17z

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Superchart · https://superchart.com/en/@morning-cafe-steps/sinnonhyeon-bakery-cafe-daytime-coffee/ · https://superchart.com/llms.txt