# Yeonnam-dong basement brunch café with original pancakes: Jam Jam - By Hojin (https://superchart.com/en/@mug-banchan-rounds/) - Written Sep 14, 2026 - Local places › Cafés › Mapo, Seoul - Sponsored: This post was written after receiving a complimentary visit from the store. - English edition: https://superchart.com/en/@mug-banchan-rounds/yeonnam-jamjam-retro-original-pancake/ - Also in: [한국어](https://superchart.com/ko/@mug-banchan-rounds/yeonnam-jamjam-retro-original-pancake/index.md) ## In short Jam Jam is a retro-style brunch café on the basement level of a building on Seongmisan-ro 29-gil in Yeonnam-dong, Seoul. We ordered the original pancakes, green grape ade, and fresh strawberry milk, and the fluffy pancakes came with an unusual sauce, while almost every corner of Jam Jam worked as a photo spot. With brunch and pasta on the menu too, Jam Jam suits a long catch-up with friends or a Yeonnam-dong date course. ## Good to know - **What we ordered**: Green grape ade, fresh strawberry milk, original pancakes - **Menu**: Drinks and desserts, plus brunch, pasta and other meals - **Restroom**: Inside the café - **Location**: B1, 24 Seongmisan-ro 29-gil, Mapo-gu, Seoul *as written by the visitor on Sep 14, 2026* ## What kind of café is Jam Jam in Yeonnam-dong? Jam Jam, a brunch café in Yeonnam-dong, had both a great atmosphere and delicious food. There are so many pretty cafés in Yeonnam-dong that it's hard to decide where to go, but Jam Jam felt a little different from the cafés trending these days, which made it more fun. It's full of a retro yet hip vibe! ✨ ![Retro-style interior of Jam Jam, a brunch café in Yeonnam-dong](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-01-1tib6-1200.webp) ![Overview of the Jam Jam café space](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-02-zdhms-966.webp) ## 📸 A photo spot everywhere you look! The moment I stepped into Jam Jam, I felt something both familiar and special. The whole place has a retro feel, but it's decorated in a hip way rather than a dated one, so it was fun just wandering around and looking at everything. ![Retro interior near the entrance of Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-03-1koda-966.webp) ![Retro-styled decor items inside Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-04-ihovm-m-966.webp) ![Seating and decorations at Jam Jam café](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-05-i27kp-966.webp) Instead of just sitting at the table waiting for drinks, you end up walking around going "oh this spot is pretty too!" "gotta take a photo here too!" haha ![A photo spot inside Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-06-1g9sy-966.webp) ![A picture-perfect corner of Jam Jam café](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-07-7v23t-966.webp) So naturally I ended up taking photos all over the place too 📸🤎 ![A photo taken inside the Jam Jam space](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-08-eps2q-966.webp) ![Hip atmosphere inside Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-09-1fiee-966.webp) ![Another photo spot inside Jam Jam café](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-10-tbupm-966.webp) Lately I've been really into hunting down pretty cafés, and I loved that Jam Jam is a café where you can enjoy browsing the space itself, not just the food and drinks. ## 🚻 The restroom is inside the café, which is convenient! ![The restroom area inside Jam Jam café](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-11-e6cp4-966.webp) And here's a part I quietly appreciated! At Jam Jam, the restroom is located inside the store. 👏🏻 At a lot of cafés and restaurants, the restroom is outside or you have to walk somewhere else, but here it's right inside, so it was convenient to use. This might seem like a small thing, but it really matters when you're staying at a café for a long time, haha. I thought it made for a comfortable space to enjoy brunch, chat at leisure, and spend some time. ## 🍝 From brunch to pasta, the menu has a lot of variety! ![Jam Jam menu board showing brunch and pasta options](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-12-1343h-966.webp) ![Vertical photo of the Jam Jam menu board](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-13-1amml-m-966.webp) Jam Jam isn't just a café that sells drinks and desserts. Quite a few people were there for meals, and the menu ranged from brunch to pasta. So it seemed like a good spot whether you're just dropping by for coffee and dessert, or coming for a proper meal. That day we were craving something sweet rather than a meal, so we ordered drinks and pancakes. 🥞💗 ## 🍇🍓 What we ordered! ![Table setting with green grape ade, strawberry milk, and original pancakes at Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-14-1wcys-966.webp) ![Two glasses of drinks on the table at Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-15-e3czs-966.webp) That day at Jam Jam, we ordered three things: green grape ade, fresh strawberry milk, and the original pancakes! We started with the drinks — the green grape ade was refreshing and cool, and it went well with the sweet pancakes. 🍇 ![A glass of fresh strawberry milk at Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-16-1xq79-966.webp) And the fresh strawberry milk had a nice sweet strawberry flavor, smooth and easy to drink. 🍓🥛 Both drinks paired really well with the pancakes! ## 🥞 The original pancakes were seriously delicious! ![A plate of original pancakes at Jam Jam](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-17-1vwmx-966.webp) And now for the main event of the day, Jam Jam's original pancakes! They were soft and fluffy, and honestly so good. 🥹🤎 ![Jam Jam's original pancakes served with sauce](https://img.superchart.com/images/yeonnam-jamjam-retro-original-pancake/yeonnam-jamjam-retro-original-pancake-18-1met5-966.webp) But the most fun part while eating was that the sauce served with the pancakes was a bit unusual! It felt a little different from what you'd typically expect with pancakes, so it was fun trying them together. The pancakes themselves were delicious, but eating them with the sauce brought out a whole different flavor, so we kept mixing and matching as we ate. 🤭 ## 💗 Recommended if you're looking for a brunch café in Yeonnam-dong! Overall, Jam Jam was a café where you could enjoy great food and a pretty space at the same time. There was a retro feel and a hip vibe, so it was fun taking photos everywhere in the store, and there were plenty of options with a variety of meal choices like brunch and pasta. It's great to visit for pancakes and drinks like we did, and next time I'd like to come back for the brunch or pasta menu! 🫶🏻 If you're looking for a café in Yeonnam-dong with a slightly different atmosphere, I'd recommend Jam Jam, a brunch café in Yeonnam-dong! 🤎 It's a good place to eat something delicious, take photos, and chat at ease, so it'd be great to visit with a friend or as part of a Yeonnam-dong date course. ✨ ## Where it is - Jam Jam (잼잼) - 24 Seongmisan-ro 29-gil, B1, Mapo-gu, Seoul, South Korea - 서울특별시 마포구 성미산로29길 24 지하1층 - 37.565055, 126.9223616 - Google Maps: https://www.google.com/maps/search/%EC%9E%BC%EC%9E%BC/@37.565055,126.9223616,17z --- Superchart · https://superchart.com/en/@mug-banchan-rounds/yeonnam-jamjam-retro-original-pancake/ · https://superchart.com/llms.txt