# Seongdong hair salon matte ash-brown toning: Urban Ground Hair

- By Chabun (https://superchart.com/en/@on-beauty-days/)
- Written Aug 28, 2026
- Updated Sep 13, 2026
- Local places › Hair & beauty salons › Seongdong, Seoul
- Sponsored: This visit was sponsored by the business.
- English edition: https://superchart.com/en/@on-beauty-days/urbangroundhair-sangwangsimni-ash-brown/
- Also in: [한국어](https://superchart.com/ko/@on-beauty-days/urbangroundhair-sangwangsimni-ash-brown/index.md)

## In short

Urban Ground Hair Sangwangsimni Station Branch is a hair salon in Seongdong, Seoul, one minute on foot from Sangwangsimni Station Exit 4. I had my grown-out roots and faded yellow tones blended into a calm matte ash-brown shade, and was pleased with the result, though I arrived too late after work to receive the spa clinic treatment.

## Good to know

- **Salon**: Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점)
- **Address**: 2F, VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea
- **Public transit**: One minute on foot from Sangwangsimni Station Exit 4
- **Hours listed in the original post**: Tue–Sat 10:00–20:00; Sun 10:00–19:00; closed every Monday
- **Parking**: Free parking in the building; inquiries before visiting are advised
- **Reservations**: Described in the original post as a 100% priority reservation system
- **Service received**: Matte ash-brown toning color

*as written by the visitor on Aug 28, 2026*

## Why did I tone down my faded hair color?

After going to the beach and spending a lot of time outdoors over the summer, my hair color had become quite light. The contrast between my dark grown-out roots and the previously dyed sections was noticeable, so I wanted to even out the overall tone.

![Grown-out roots and faded light hair before toning](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-01-s5ij3-900.webp)

I made a reservation at Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점) to find a calm color that would suit autumn.

## How do you get there from Sangwangsimni Station, and is parking available?

It was convenient to visit by public transit because the salon is a one-minute walk from Sangwangsimni Station Exit 4.

![Route to Urban Ground Hair near Sangwangsimni Station](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-02-110qu-900.webp)

The salon is on the second floor of the VIP Building at 353 Wangsimni-ro, Seongdong-gu, Seoul.

![VIP Building where Urban Ground Hair is located](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-03-1mbaq-900.webp)

When I went up to the second floor, I saw the neat salon entrance.

![Urban Ground Hair entrance in the VIP Building](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-04-2jkwr-900.webp)

The hours listed in the original post are 10:00–20:00 from Tuesday through Saturday and 10:00–19:00 on Sunday; the salon is closed every Monday. Free parking is also available in the building, and the post advises contacting the salon before visiting if you plan to park.

## What were the salon and waiting area like?

When I entered, the large windows opened up the view outside, so the space did not feel enclosed.

![Urban Ground Hair interior with large windows](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-05-1q7fe-900.webp)

![Hair salon interior with an open view outside](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-06-16hfc-900.webp)

![White-toned interior at Urban Ground Hair](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-07-1ggvz-900.webp)

The overall white color scheme gave it a café-like feel, and I was comfortable during my stay. The original post describes the salon as operating on a “100% priority reservation system.”

![Café-like interior at Urban Ground Hair](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-08-1bpbb-900.webp)

The waiting area was comfortable as well. There was a variety of drinks, and they provided me with an iced drink and snacks.

![Comfortable waiting area at Urban Ground Hair](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-09-daeik-900.webp)

![Drinks and snacks provided at the hair salon](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-10-2s1uc-900.webp)

## Why did I choose matte ash brown in the consultation?

The goal of this color service was to match my grown-out roots with the faded sections and create a calm, even overall look.

![Hair color condition before toning consultation](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-11-cy6zz-900.webp)

In a one-on-one consultation with the stylist, we checked the condition of my hair. They listened to the mood I wanted and my requests, then helped me choose a color suited to my skin tone.

![Color consultation reviewing hair condition and skin tone](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-12-1gu6i-900.webp)

The recommended color was a matte ash brown that was not too dark. It matched the calm look I wanted, so I decided to use it to reduce the yellow tones.

![Consultation choosing a matte ash-brown color](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-13-1maen-900.webp)

## How were scalp protection and coloring done?

Before applying the dye, they put on ear covers and sprayed a cooling scalp-protection product. I did not feel any stinging or irritation during this color service.

![Preparing for coloring with ear covers and scalp protection](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-14-qs8uk-900.webp)

![Toning color process after scalp protection](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-15-1obkg-900.webp)

Because my roots had grown out quite a bit, they applied the dye in stages to match the color. The process was thorough but efficient, and they used genuine Milbon products for the coloring.

![Applying dye to match roots and existing hair color](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-16-1i099-900.webp)

## Did I also receive the spa clinic treatment?

The salon has a private spa clinic where you can lie in a full-body massage chair while receiving scalp care and a hair clinic treatment.

![Spa clinic space with a full-body massage chair](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-17-myp9f-900.webp)

It is described as a clinic using dedicated Carthare products. I visited late after work, so I was disappointed that I could not receive it this time.

![Spa facilities for scalp care and hair treatment](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-18-456bl-900.webp)

## What was the difference before and after the toning color?

Before coloring, my roots had grown out significantly and the previously dyed sections had faded yellow. The overall color was uneven and looked untidy, while my hair also appeared dry.

![Dark roots and yellow-faded hair before coloring](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-19-1o7cj-900.webp)

After coloring, the patchy tones were brought together into a calm matte ash-brown shade.

![Hair after matte ash-brown toning color](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-20-nfy1g-693.webp)
*After toning color at Urban Ground Hair Sangwangsimni Station Branch*

![Hair color evened out in calm matte ash brown](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-21-171po-900.webp)

As the yellow tones were reduced, my skin tone, which has some redness, looked clearer and brighter too. Every time I looked in the mirror, I felt that toning it down had been the right choice.

![Matte ash-brown result with reduced yellow tones](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-22-6axuv-1200.webp)

## What did I like most about this color service?

What I liked most was how naturally my grown-out roots were matched with my faded light hair color. I also appreciated that the consultation considered my hair condition, skin tone, and the mood I wanted together.

![Record of the Urban Ground Hair toning color visit](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-23-13fyy-900.webp)

For anyone like me who wants to settle down faded yellow tones, this may be a useful experience to refer to. I liked the result and bought color shampoo myself because I wanted to keep the color for longer.

![Visit record for toning color at Sangwangsimni Station Branch](https://img.superchart.com/images/urbangroundhair-sangwangsimni-ash-brown/urbangroundhair-sangwangsimni-ash-brown-24-ujijl-900.webp)

## Where it is

- Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점) (어반그라운드헤어 상왕십리역점)
- 2F, VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea
- 서울특별시 성동구 왕십리로 353 vip빌딩 2층
- 37.5636376, 127.0307064
- Google Maps: https://www.google.com/maps/search/%EC%96%B4%EB%B0%98%EA%B7%B8%EB%9D%BC%EC%9A%B4%EB%93%9C%ED%97%A4%EC%96%B4%20%EC%83%81%EC%99%95%EC%8B%AD%EB%A6%AC%EC%97%AD%EC%A0%90/@37.5636376,127.0307064,17z

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