# Fresh cream cake shop in Seocho, child recovery celebration: Chef Cho - By Doran (https://superchart.com/en/@out-in-seoul/) - Written Sep 23, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This post was written after visiting the business with a product provided by them. - English edition: https://superchart.com/en/@out-in-seoul/chefjo-shinsegae-gangnam-peach-berry-cake/ - Also in: [한국어](https://superchart.com/ko/@out-in-seoul/chefjo-shinsegae-gangnam-peach-berry-cake/index.md) ## In short Chef Cho Shinsegae Department Store Gangnam is a fresh cream cake shop in Sweet Park on basement level 1 of Shinsegae Department Store Gangnam, a 1-minute walk from Exit 8 of Express Bus Terminal Station in Seocho, Seoul. To celebrate a child's recovery from gastroenteritis, the writer picked up a Peach Berry No.1 (53,000 won), lifted off the peaches on top and cut it open to find more peaches and strawberries inside, with unusually soft cream and sponge. The off-season strawberries were the one letdown, but Chef Cho's Peach Berry No.1 was more than good enough for a celebration cake. ## Good to know - **Location**: Sweet Park, B1, Shinsegae Department Store Gangnam; 1-minute walk from Exit 8 of Express Bus Terminal Station - **Hours**: Weekdays 10:30–20:00, weekends 10:30–20:30 - **Closed**: Chuseok holiday, September 24–25 - **Parking**: Parking available - **Sizes**: Slice, mini, No.1 whole cake - **Ordered**: Peach Berry No.1, 53,000 won *as written by the visitor on Sep 23, 2026* ## What kind of cake shop is Chef Cho Shinsegae Gangnam? This is a Seoul cake shop run by a master confectioner who appeared on the 'Masters of Living' TV segment's Cake Big Four feature. Using 100% dairy fresh cream, the shop makes not-too-sweet, low-sugar cakes two to three times a day, so the strawberry cream cake — their signature menu — is always fresh and moist. They favor the natural taste that comes from good ingredients. It's a place where the whole family can enjoy a cake without any guilt. > — From the Chef Cho Shinsegae Department Store Gangnam introduction — ### Chef Cho opening hours and parking - Hours: Weekdays 10:30–20:00 / Weekends 10:30–20:30 - Closed Sep 24–25 for Chuseok holiday - Parking available - Note: Available in slice, mini, and No.1 whole cake sizes ## How to find Chef Cho inside Sweet Park ![View of the Chef Cho store in Sweet Park, basement level 1 of Shinsegae Department Store Gangnam](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-01-9snwq-966.webp) Chef Cho Shinsegae Department Store Gangnam is a dessert shop located a 1-minute walk from Exit 8 of Express Bus Terminal Station, featured on the 'Masters of Living' Cake Big Four segment. Besides fruit cakes, you'll find a variety of cakes including chocolate and pistachio. The Chef Cho store isn't actually inside Shinsegae Department Store itself — it's in the Sweet Park plaza on basement level 1 — so it's easiest to just follow Naver Map to get there. ![Chef Cho cake showcase set up in the Sweet Park plaza](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-02-luzzr-966.webp) ![View near the entrance of Chef Cho Shinsegae Department Store Gangnam](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-03-njdv5-966.webp) ![Cake display counter in front of the Chef Cho store](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-04-1lbbn-966.webp) ## Chef Cho cake sizes and flavors ### No.1 whole cake and mini cake ![Chef Cho No.1 and mini size whole cakes on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-05-41nrd-966.webp) ![Vertical shot of Chef Cho fruit cream whole cakes on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-06-pd3z4-1200.webp) The No.1 size is the biggest whole cake size, the mini size is a bit smaller than that, and then there are slice cakes too — quite a variety of options. ![Chef Cho fruit cream cakes arranged in the showcase](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-07-jefjy-966.webp) ![Chef Cho seasonal fruit cakes including strawberry-peach and mango on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-08-z6r9e-966.webp) The fruit cakes change depending on the season. Right now they have strawberry-peach cream cake, mango cream cake, fig cream cake, chocolate strawberry cake, pistachio cake, and a dark chocolate forest cake with cherries. ![Chef Cho chocolate strawberry cake and pistachio cake on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-09-yko2o-966.webp) ![Dark chocolate forest cake topped with cherries on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-10-19ja0-966.webp) ![Overview of various Chef Cho whole cakes on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-11-dc99s-966.webp) ### Slice cakes at Chef Cho ![Chef Cho slice cake showcase](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-12-1pn9h-966.webp) ![Slice cakes including matcha chocolate cake on display at Chef Cho](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-13-50il7-966.webp) ![Strawberry cream slice cakes on the display counter](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-14-zzqwq-966.webp) ![Mango and fig slice cakes on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-15-asbir-966.webp) ![Chef Cho slice cake lineup including crepe cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-16-un3a2-966.webp) The slice cakes come in an even wider variety. Matcha chocolate cake, strawberry cream cake, mango, fig, even crepe cake — lots to choose from. ![Full lineup shot of Chef Cho slice cakes on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-17-ibfl8-966.webp) ## Why the Peach Berry No.1 at 53,000 won ![Box of the purchased Chef Cho Peach Berry No.1 cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-18-1be5w-m-966.webp) It's not strawberry season, but we were having a party to celebrate my child recovering from gastroenteritis, so I bought the strawberry cake my kid loves. There were so many delicious-looking cakes I really agonized over it haha^^; Fruit quality definitely changes with the season, so I wanted to get the fig cake too, but I guess I'll just have to come back ♥ ## Cutting the Peach Berry No.1: inside and taste ![Peach Berry No.1 cake piled high with peaches and strawberries](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-19-43l5z-966.webp) The fruit is really generous and delicious-looking. Peaches piled high on top, with strawberries holding them up underneath^^ Definitely nice enough for a gift too~! ![Close-up of the fruit topping on top of the Peach Berry No.1](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-20-mm5al-966.webp) ![Side view of the Peach Berry cake before removing the peaches](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-21-4z1dj-966.webp) I couldn't just cut into it as-is, so I cleared off all the peaches first before slicing. Inside, there's no holding back on the peaches and strawberries either. The peaches have a slightly sweet-tart taste, and the strawberries are noticeably a bit lacking compared to peak season, but I guess that can't be helped ㅠㅠ There's no comparing to strawberries eaten in season, right? ![Cross-section of the Peach Berry cake packed with peaches and strawberries](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-22-14kn9-966.webp) ![A slice of Peach Berry cake plated on a dish](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-23-1xhig-966.webp) ![Close-up of a cake slice showing the soft cream and sponge](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-cake/chefjo-shinsegae-gangnam-peach-berry-cake-24-tm3in-966.webp) But the fresh cream was genuinely soft and luxurious. And the sponge was so soft it just melts in your mouth! Personally, I think this is a real cake shop that pays attention even to the sponge :p ## Party time at home with the cake My kid got so excited seeing the strawberry cake they love~ This party had extra meaning since it was for my child's recovery! It's even better having a wonderful cake alongside an event with the people you love♥ A luxurious, delicious strawberry cream cake — as the end of the year approaches, there will be more and more parties, and cake is an absolute essential for those occasions~ Once you know a good cake shop, you can keep reordering and enjoying it, which is really convenient and nice :p How about a pretty, luxurious, delicious fresh cream cake for your next event? ## Where it is - Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점) - 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea (Shinsegae Department Store Gangnam B1) - 서울특별시 서초구 신반포로 176 신세계백화점강남점B1 - 37.5043657, 127.0042308 - Google Maps: https://www.google.com/maps/search/%EC%89%90%ED%94%84%EC%A1%B0%20%EC%8B%A0%EC%84%B8%EA%B3%84%EB%B0%B1%ED%99%94%EC%A0%90%20%EA%B0%95%EB%82%A8%EC%A0%90/@37.5043657,127.0042308,17z --- Superchart · https://superchart.com/en/@out-in-seoul/chefjo-shinsegae-gangnam-peach-berry-cake/ · https://superchart.com/llms.txt