# Nowon café caffeine vs decaf coconut latte taste test: Jeong Ji-young - By Doran (https://superchart.com/en/@out-in-seoul/) - Written Sep 21, 2026 - Local places › Cafés › Nowon, Seoul - Sponsored: This post was written after receiving a store visit sponsorship. - English edition: https://superchart.com/en/@out-in-seoul/nowon-coconut-latte-decaf-comparison/ - Also in: [한국어](https://superchart.com/ko/@out-in-seoul/nowon-coconut-latte-decaf-comparison/index.md) ## In short Jeong Ji-young Coffee Roasters, Lotte Department Store Nowon is a roastery coffee shop on the B1 food hall floor of Lotte Department Store, a 1-minute walk from Nowon Station in Seoul. The signature coconut latte was ordered twice at once, caffeine and decaf at 7,000 won each, and staff used different-colored straws to tell the two cups apart. Side by side the taste difference was almost impossible to spot — both creamy, sweet and full of coconut aroma, enough to make the decaf whole beans worth taking home. ## Good to know - **Location**: B1 Food Hall, Lotte Department Store Nowon, 1414 Dongil-ro, Nowon-gu, Seoul — 1-minute walk from Exit 3 or 4, Nowon Station - **Hours**: Mon–Thu 10:30–20:00 (last order 19:45), Fri–Sun 10:30–20:30 (last order 20:15) - **Coconut latte (caffeine)**: 7,000 won - **Coconut latte (decaf)**: 7,000 won - **September promotions**: Cold brew 2+1, 20% discount event and more - **Parking**: Available; 2 hours free with food hall registration, plus 1 extra hour for 50,000 won or more spent, 2 extra hours for 100,000 won or more, 3 extra hours for 150,000 won or more *as written by the visitor on Sep 21, 2026* ![Jeong Ji-young Coffee Roasters, Lotte Department Store Nowon representative photo](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-01-1hqcc-1200.webp) ## Jeong Ji-young Coffee Roasters Nowon: hours and parking Jeong Ji-young Coffee Roasters, Lotte Department Store Nowon is open Mon–Thu 10:30–20:00 (last order 19:45) and Fri–Sun 10:30–20:30 (last order 20:15). Parking is available, and registering at the food hall gets you 2 hours free. - Hours: Mon–Thu 10:30 - 20:00 (last order 19:45) - Fri–Sun 10:30 - 20:30 (last order 20:15) - Parking available / 2 hours free with food hall registration - 1 extra hour free for purchases over ₩50,000 - 2 extra hours free for purchases over ₩100,000 - 3 extra hours free for purchases over ₩150,000 ## How to find the café: 1 minute from Nowon Station, B1 food hall ![View of the Jeong Ji-young Coffee Roasters store on B1 of Lotte Department Store Nowon](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-02-14zuf-966.webp) ![Interior of the coffee shop inside the department store food hall](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-03-1m2s1-966.webp) Jeong Ji-young Coffee Roasters, Lotte Department Store Nowon is a coffee shop on the basement floor of Lotte Department Store, a 1-minute walk from Exit 3 or 4 of Nowon Station. They're running various promotions throughout September, so it's worth catching the cold brew 2+1 deal or the 20% discount event. Besides coffee drinks, you'll also find drip bags, whole bean coffee, and goods on display, so keep that in mind :p ![Drip bags and whole bean coffee products displayed in the store](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-04-1h4jq-966.webp) ![Jeong Ji-young Coffee Roasters beans and goods display shelf](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-05-1q866-966.webp) ![Coffee products arranged on the café counter](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-06-ihyud-966.webp) ![Café interior with September promotion signage](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-07-1lisi-966.webp) ![Vertical view of Jeong Ji-young Coffee Roasters Nowon store](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-08-vkv5i-966.webp) ## What's on the menu and what it costs ![Jeong Ji-young Coffee Roasters Nowon menu board](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-09-108bt-966.webp) ![Menu board listing coffee drinks](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-10-rrhjt-966.webp) ![Café drink menu information](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-11-1iskl-966.webp) ![Menu display featuring the coconut latte](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-12-z6dtj-966.webp) ![Signage introducing Jeong Ji-young Coffee Roasters' signature menu](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-13-1n8oa-966.webp) ![Order counter and menu board at the café](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-14-17bor-966.webp) - Coconut Latte Caffeine ₩7,000 - Coconut Latte Decaf ₩7,000 ### Coconut latte, caffeine: how it tastes ![A cup of coconut latte caffeine topped with plenty of cream](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-15-2khef-966.webp) ![Two coconut lattes distinguished by different colored straws](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-16-1p71c-966.webp) I'm such a fan of coconut coffee that I order it without fail whenever it's on a menu, and it turns out coconut coffee is the signature menu item at Jeong Ji-young Roasters! I was so happy about that, I ordered both a caffeine and decaf version. The staff thoughtfully gave me different colored straws so I could tell them apart! ### Coconut latte, decaf: any difference? ![A cup of decaf coconut latte](https://img.superchart.com/images/nowon-coconut-latte-decaf-comparison/nowon-coconut-latte-decaf-comparison-17-b52a9-966.webp) The caffeine and decaf coconut lattes taste so alike there's barely any difference — the decaf really is that good. I own a coffee machine at home and often buy whole beans, so this made me think about grabbing a bag of the decaf beans! The coconut latte, topped with a generous layer of creamy foam, is sweet with a lingering coconut aroma that's genuinely delicious! Whenever you're craving coconut coffee, remember Jeong Ji-young Roasters :p ## Why the coconut latte suits autumn in Seoul A luxurious, flavorful coconut latte — I can't tell you how happy I am that a coconut drink spot this good opened at a Lotte Department Store not far from home. Americano is great too, but let's be honest, sometimes you just crave a coffee that's sweet and full of flavor :p Fall makes you crave coffee even more, so whenever you want deee-licious coffee, be sure to stop by^^ ## Where it is - Jeong Ji-young Coffee Roasters, Lotte Department Store Nowon (정지영커피로스터즈 롯데백화점 노원점) - B1 Food Hall, 1414 Dongil-ro, Nowon-gu, Seoul, South Korea - 서울특별시 노원구 동일로 1414 식품관 지하1층 - 37.6549725, 127.0612491 - Google Maps: https://www.google.com/maps/search/%EC%A0%95%EC%A7%80%EC%98%81%EC%BB%A4%ED%94%BC%EB%A1%9C%EC%8A%A4%ED%84%B0%EC%A6%88%20%EB%A1%AF%EB%8D%B0%EB%B0%B1%ED%99%94%EC%A0%90%20%EB%85%B8%EC%9B%90%EC%A0%90/@37.6549725,127.0612491,17z --- Superchart · https://superchart.com/en/@out-in-seoul/nowon-coconut-latte-decaf-comparison/ · https://superchart.com/llms.txt