# Gangnam hair salon root straightening for damaged hair: Beorn Hair Cheongdam - By Rumi (https://superchart.com/en/@paper-bag-table/) - Written Sep 9, 2026 - Local places › Hair & beauty salons › Gangnam, Seoul - Sponsored: This visit was sponsored by the business. - English edition: https://superchart.com/en/@paper-bag-table/cheongdam-root-straightening-damaged-hair/ - Also in: [한국어](https://superchart.com/ko/@paper-bag-table/cheongdam-root-straightening-damaged-hair/index.md) ## In short Beorn Hair Cheongdam is a hair salon in Gangnam, Seoul, where I had root straightening and a nourishing hair clinic for damaged hair. Rather than straightening everything, the service focused on my grown-out curly roots and left my hair smooth without making it lie flat. Verdict: checking your hair condition first and treating only what is needed felt like the right choice. ## Good to know - **Hours**: Mon, Wed–Sun 09:30–20:00 - **Regular closing day**: Every Tuesday - **Parking**: Parking and valet available, ₩4,000 each - **Pets**: Dogs are welcome *as written by the visitor on Sep 9, 2026* ## Why I tidied only my roots instead of straightening all of my damaged hair After getting a full restorative straightening treatment earlier this year, my hair was so badly damaged that I could not go to a salon for quite a while. Then my grown-out roots started getting curly, so this time I visited Beorn Hair Cheongdam. I was worried about further damage from straightening everything again, so I had the treatment focused on the grown-out sections. ### Near Gangnam-gu Office Station, with parking Beorn Hair Cheongdam is on the second floor of the Bidam Beam building along the main road near Gangnam-gu Office Station, so it is fairly easy to find. It is open Monday and Wednesday through Sunday from 09:30 to 20:00, and regularly closed every Tuesday. Parking and valet are available for ₩4,000 each. For valet, use the valet booth opposite 40-10 Cheongdam-dong, then walk about 40 m toward Gangnam-gu Office Station and enter the building where Beorn Hair is located. ![Beorn Hair Cheongdam visit information](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-01-1sdes-766.webp) ## Root straightening before and after ![Hair before and after root straightening](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-02-v00cw-966.webp) ![Root straightening before-and-after result](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-03-feujc-966.webp) Hanna, the senior director, worked on my hair this time. I had barely been to a salon since getting full restorative straightening earlier this year, and over time my roots had become quite curly again. My hair is especially prone to damage to begin with, so I am always really cautious whenever I get it straightened. This time, we discussed tidying just the grown-out sections instead of straightening everything again. ## A bright, spacious salon atmosphere ![Exterior of Beorn Hair Cheongdam](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-04-hf4u3-966.webp) Beorn Hair Cheongdam is along the main road by Gangnam-gu Office Station, so it was easy to get to. The building exterior is neat, and upstairs on the second floor is a bright, spacious salon. ![Interior of Beorn Hair Cheongdam](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-05-eydwh-966.webp) ![Bright, spacious hair salon interior](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-06-1f70y-966.webp) A variety of hair products were also displayed neatly inside, ![Hair products displayed in the salon](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-07-14uxm-966.webp) ![Hair product display at Beorn Hair Cheongdam](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-08-1m1qh-966.webp) ![Spacious salon seating and waiting area](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-09-8r0l2-966.webp) and the seats and waiting area had plenty of room, so it felt comfortable from the first impression. ![Beorn Hair premium membership benefits information](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-10-bgthk-966.webp) Premium membership benefits ![Drink prepared before the treatment](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-11-27muz-966.webp) I sipped the drink they prepared for me and relaxed while I waited. It had been a while since I had gone to a salon, so I was oddly excited—but at the same time, I was a little worried about whether it would turn out well because my hair was so damaged. ## After consultation, I added a nourishing hair clinic ![Consultation for root straightening treatment](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-12-2ni2u-966.webp) ![Preparation for root straightening on damaged hair](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-13-dwb2x-966.webp) During the consultation, they said that given my hair condition, it would be better to add a nourishing hair clinic rather than simply doing root straightening alone. They explained that pushing ahead with the treatment while my hair was badly damaged could cause more damage, so I paid extra and had the clinic treatment as well. I liked that they did not just proceed with the service automatically, but assessed the current condition of my hair and explained the care I needed. Beorn Hair Cheongdam is also a dog-friendly salon, and there was even a customer who had brought in an adorable Bichon. I saw the pup as I passed by and stared at it for ages because it was so cute, haha. Being able to visit with your dog seems like another plus. ![Visit to a dog-friendly hair salon](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-14-yg49h-966.webp) ![Salon with a customer accompanied by a dog](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-15-zb0pn-966.webp) ![Inside a dog-friendly hair salon](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-16-11cpn-966.webp) ![Before the root straightening treatment begins](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-17-8nr2v-966.webp) ## Root straightening with a personalized formula Time to begin the treatment! Because my hair has a high level of damage, Hanna took extra care with it. Instead of using the usual formula, she used a personalized formula suited to my hair condition, and that really made the service feel thorough. She focused the root straightening on the grown-out sections while taking care to put as little stress as possible on the hair that was already damaged. ![Root straightening process using a personalized formula](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-18-m45yl-966.webp) ![Root straightening treatment mindful of damaged hair](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-19-1i3gh-966.webp) ![Straightening treatment on grown-out roots](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-20-1wj6s-966.webp) Midway through, I went over for a shampoo, and that felt so refreshing too. A staff member shampooed my hair and gave me a scalp massage as well; it felt like I was finally getting proper care again after so long. A massage during a salon shampoo somehow makes it even more satisfying :) ![Shampoo and scalp massage care process](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-21-fpi2l-966.webp) Because my hair was damaged, I had the clinic treatment alongside it, and I could definitely feel my hair settling down smoothly during the service. My hair had felt especially rough and dry, but it noticeably felt softer, haha. ![Hair smoothly settled after the clinic treatment](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-22-no3sn-966.webp) ## A tidy result that did not lie flat The curliness in my grown-out roots was neatly smoothed out, and my hair looked calmer overall. What I liked most was that even after root straightening, it did not lie too flat or look unnaturally straight. My hair also felt much softer than I expected, and the texture was lovely to the touch, so I was really satisfied. For anyone like me who has heavily damaged hair and worries every time they get it straightened, I think it is important to check your current hair condition first instead of automatically having a full treatment. I had a consultation at Beorn Hair Cheongdam and treated only the sections that needed it, which eased the burden and gave me a result I was happy with. ![After root straightening and hair clinic treatment](https://img.superchart.com/images/cheongdam-root-straightening-damaged-hair/cheongdam-root-straightening-damaged-hair-23-1cj2k-759.webp) I was especially grateful that Hanna, the senior director, checked my hair condition so carefully and even used a personalized formula. If you are considering root straightening or restorative straightening for damaged hair, it may be worth choosing a treatment that suits your own hair condition after a consultation. I really think I did well by visiting Beorn Hair Cheongdam this time :) ## Where it is - Beorn Hair Cheongdam (비오른헤어 청담점) - 2F Beorn Hair, 710 Seolleung-ro, Gangnam-gu, Seoul, South Korea - 서울특별시 강남구 선릉로 710 2층 비오른헤어 - 37.5183086, 127.0411283 - Google Maps: https://www.google.com/maps/search/%EB%B9%84%EC%98%A4%EB%A5%B8%ED%97%A4%EC%96%B4%20%EC%B2%AD%EB%8B%B4%EC%A0%90/@37.5183086,127.0411283,17z --- Superchart · https://superchart.com/en/@paper-bag-table/cheongdam-root-straightening-damaged-hair/ · https://superchart.com/llms.txt