# Seongdong hair salon for a medium-length rough perm: Urban Ground Hair - By Jihan (https://superchart.com/en/@pause-for-beauty/) - Written Aug 28, 2026 - Updated Sep 11, 2026 - Local places › Hair & beauty salons › Seongdong, Seoul - Sponsored: We are confirming whether this visit was sponsored and what was provided. - English edition: https://superchart.com/en/@pause-for-beauty/urbanground-sangwangsimni-rough-perm/ - Also in: [한국어](https://superchart.com/ko/@pause-for-beauty/urbanground-sangwangsimni-rough-perm/index.md) ## In short Urban Ground Hair Sangwangsimni Station Branch is a hair salon in Seongdong, Seoul. I went in hoping for a jelly perm, but after discussing my heavily thinned hair and face shape, I chose a medium-length rough perm with a hair treatment and root perm. It differed from the wave style I first had in mind, but I liked its naturally lifted volume. ## Good to know - **Salon**: Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점) - **Address**: 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea, VIP Building 2F - **Services received**: Medium-length rough perm, root perm, and hair treatment - **Luggage storage**: A locker labeled with my reservation name was available during my visit - **Recommended care**: Define the curls with curl cream and let them air-dry *as written by the visitor on Aug 28, 2026* After growing out my hair because I wanted a jelly perm, I visited Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점). After the consultation, I ended up getting a medium-length rough perm. It was different from the style I had initially pictured, but I was happy with how the direction was chosen to suit my hair condition and face shape. ![Urban Ground Hair medium-length rough perm visit cover photo](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-01-1uw06-1200.webp) ## Where is the salon, and what was it like? Urban Ground Hair Sangwangsimni Station Branch is on the second floor of VIP Building, 353 Wangsimni-ro, Seongdong-gu, Seoul. I found it while looking through jelly perm photos on social media and decided to visit. ![Visit to Urban Ground Hair Sangwangsimni Station Branch](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-02-1xuw3-900.webp) When I arrived, the lockers had reservation names attached in advance. I stored my belongings in the locker marked with my name. It was a small detail, but it felt nice that they had prepared for me beforehand. ![Luggage storage area during my Urban Ground Hair visit](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-03-m35mg-900.webp) ![Lockers and interior of Urban Ground Hair](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-04-1wrm2-900.webp) The salon had a clean atmosphere. I also noticed them promptly cleaning up hair that had fallen on the floor after cuts. ![Clean atmosphere inside Urban Ground Hair](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-05-1709u-900.webp) It was a hot day, so I had an iced Americano before the appointment and began the consultation. ![Preparing for consultation before the rough perm](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-06-a47b4-900.webp) ## Why did I choose a rough perm instead of a jelly perm? At first, I told the designer that I wanted a jelly perm. After looking over my hair condition and face shape and trying out different curl shapes, they recommended a rough perm similar to a vintage perm. At the time, my hair had been heavily thinned out. They explained that this could make it difficult to achieve the full look characteristic of the jelly perm I wanted. They also thought a rough perm with naturally falling curls would suit my face shape and overall look better. After thinking it over briefly, I decided on a natural rough perm without overly tight curls. I trusted the recommendation because they specifically explained a direction that would suit my current hair condition. ![Medium-length hair before and after rough perm consultation](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-07-4npjc-900.webp) ![Medium-length hair condition before the rough perm](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-08-1jv3w-900.webp) ![Preparing a rough perm for the hair condition](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-09-1dewu-900.webp) ## How were my damaged hair and root volume treated? My hair was quite damaged from repeated perms and coloring, so I also received a hair treatment. They first applied nourishing and protective products. Before the service, my hair felt dry and the ends tended to catch, but it felt much smoother after the treatment. ![Hair treatment process for damaged medium-length hair](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-10-jip89-900.webp) ![Hair treatment performed with the rough perm](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-11-1rvit-900.webp) ![Hair-care process for a medium-length rough perm](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-12-1v38v-900.webp) I often tie my hair up, so I wanted a style that would still have volume when tied. As my hair gets longer, I dislike how the crown falls flat from its weight, so I also had a root perm. The perm was done from the middle sections onward, and they kept checking the damaged areas and adjusting the timing. I was pleased that they paid attention to my hair condition during the service. ![Medium-length rough perm considering root volume](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-13-7t0tt-900.webp) ## How did the finished rough perm differ from my original style? It was not the jelly perm with the wave-like look I had first imagined, but I liked how the rough perm brought out natural volume. To my eyes, this style suited my face shape better than a wave perm. ![Medium-length rough perm with natural volume](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-14-1uaep-900.webp) ## What home-care advice did I receive? I wondered whether I could maintain the salon finish at home, so I learned how to dry it. Rather than blow-drying it completely dry, they recommended defining the curls with curl cream and letting it air-dry. After hearing the explanation, I had a clearer idea of how to style it at home. ![Medium-length rough perm after receiving styling advice](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-15-1yhuz-900.webp) As we talked, I felt I had made the right choice in switching to a rough perm. People around me also said it suited me well, which made me even happier with it. ![Natural rough perm finished after consultation](https://img.superchart.com/images/urbanground-sangwangsimni-rough-perm/urbanground-sangwangsimni-rough-perm-16-1vmjq-900.webp) What I liked about this visit was that I did not decide based only on a photo of the perm I wanted; we also considered my hair condition and face shape. For the time being, I want to keep this rough perm with its natural waves. ## Where it is - Urban Ground Hair Sangwangsimni Station Branch (어반그라운드헤어 상왕십리역점) (어반그라운드헤어 상왕십리역점) - 353 Wangsimni-ro, Seongdong-gu, Seoul, South Korea, VIP Building 2F - 서울특별시 성동구 왕십리로 353 vip빌딩 2층 - 37.5636376, 127.0307064 - Google Maps: https://www.google.com/maps/search/%EC%96%B4%EB%B0%98%EA%B7%B8%EB%9D%BC%EC%9A%B4%EB%93%9C%ED%97%A4%EC%96%B4%20%EC%83%81%EC%99%95%EC%8B%AD%EB%A6%AC%EC%97%AD%EC%A0%90/@37.5636376,127.0307064,17z --- Superchart · https://superchart.com/en/@pause-for-beauty/urbanground-sangwangsimni-rough-perm/ · https://superchart.com/llms.txt