# Seoul hair salon in Hongdae: ash brown dye and layered cut, Obeumua - By Sulin (https://superchart.com/en/@pouch-mirror-seoul/) - Written Sep 5, 2026 - Local places › Hair & beauty salons › Mapo, Seoul - Sponsored: This post was written after receiving a complimentary salon visit. - English edition: https://superchart.com/en/@pouch-mirror-seoul/ofmoi-hongdae-ash-brown-layered-cut/ - Also in: [한국어](https://superchart.com/ko/@pouch-mirror-seoul/ofmoi-hongdae-ash-brown-layered-cut/index.md) ## In short Obeumua Hongdae Branch is a women-only hair salon on the 2nd floor near Exit 1 of Hongik University Station in Mapo, Seoul. After months of root-only touch-ups, a consultation with designer Hyunkyung led to a level 9 ash brown all-over tone-down dye and a layered cut, both finished within 1 hour 30 minutes using L'Oréal and Milbon color and a C-curl blow-dry. The color and the length came out exactly as asked, making Obeumua Hongdae Branch an easy recommendation for ash brown dye in Hongdae. ## Good to know - **Location**: 2F, 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul, near Exit 1 of Hongik University Station - **Hours**: Weekdays 10:30–19:00 / Weekends 10:00–19:00 - **Last booking**: Perms until 18:00; cuts, treatments and color until 18:30 - **Closed**: Every Tuesday - **Reservations**: Naver Reservation - **Parking**: Parking available in the building; nearby paid lots when full - **Service received**: Hair consulting color (level 9 ash brown all-over dye) + design cut (layered cut) set - **Time taken**: Color plus layered cut within 1 hour 30 minutes - **Products used**: L'Oréal, Milbon *as written by the visitor on Sep 5, 2026* It had been a while since my last all-over color, and after repeating root touch-ups over and over, my hair was starting to bug me. Time to fix it up nicely for fall 🍂 so I went hunting for a salon. While searching hard for a Hongdae hair salon good at layered cuts, one caught my eye: 'Obeumua Hongdae Branch.' ![Photo from a visit to Obeumua Hongdae Branch hair salon](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-01-152ju-650.webp) ## Obeumua Hongdae Branch hours and how to book Obeumua Hongdae Branch is a salon I found known for great color and layered cuts around Hongdae and Yeonnam-dong. Hours are weekdays 10:30–19:00, weekends 10:00–19:00 (perms bookable until 6pm / cuts, treatments, color until 6:30pm), closed every Tuesday. - ✅ Naver Reservations - 📍 Closed every Tuesday - 🚖 Parking available (nearby paid lot if full) I booked with designer Hyunkyung through Naver Reservations and headed over! ![Obeumua Hongdae Branch building near Exit 1 of Hongik University Station](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-02-136fw-650.webp) ![Parking guide near Obeumua Hongdae Branch](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-03-o3y7f-650.webp) ## Where to park at Obeumua Hongdae Branch Located near Exit 1 of Hongik University Station, Obeumua has on-site building parking. If it's full, you'll need a nearby paid lot! 🅿️ There's a mechanical paid parking lot right nearby, but since I'm not a fan of mechanical parking, I used the app Modu's Parking to buy a parking ticket at the L7 Hongdae hotel instead, so I could park comfortably for as long as I wanted. •• The L7 Hongdae Lotte Hotel and 🚶🏻 Obeumua Hongdae Branch •• are close by on foot, so the distance to the parking lot was just right. ![Entrance to Obeumua Hongdae Branch on the 2nd floor](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-04-1l43c-1200.webp) ## Inside the 2nd-floor salon in Hongdae Took the elevator up to the 2nd floor and arrived at 'Obeumua Hongdae Branch.' Inside was a clean, bright ivory-toned space. From the designers to the other customers, everyone inside was a woman, so the place felt calm and quiet rather than crowded — a really relaxed atmosphere 😌 ![Ivory-toned interior of Obeumua Hongdae Branch](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-05-1394z-650.webp) ![Quiet service area inside Obeumua Hongdae Branch](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-06-dh4f5-650.webp) ![Mirror and seating at Obeumua Hongdae Branch](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-07-io7fk-650.webp) ![Waiting area and lockers at Obeumua Hongdae Branch](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-08-7stls-650.webp) ## Booking the color + design cut set After confirming my reservation, I was quickly shown to a locker to leave my things, changed into a gown, and was led to my seat 💇🏼‍♀️ There was a < Designer Hyunkyung Special Event > running, and the 🏷️ hair consulting color + design cut set package was on discount! Since I needed both an all-over color and a trim anyway, I said let's do both together and started the consultation! haha ![Hair consulting form and survey](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-09-t05dn-m-650.webp) ### Color chart: choosing level 9 ash brown tone-down After a short survey and consultation on what style of color and cut to go with, I talked it over with designer Hyunkyung at Obeumua Hongdae Branch, and we settled on a color chart level of about 9 — just a slight tone-down — going with an 🤎 ash brown all-over color for a clean, tidy look. ![Color chart with level 9 ash brown selected](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-10-1kot0-650.webp) ### L'Oréal and Milbon color, done in 1 hour 30 minutes This salon uses L'Oréal and Milbon, which happen to be the products I'm most familiar with since I color regularly, and brands I prefer because the color always turns out pretty — so that was a nice bonus too haha. Designer Hyunkyung works fast! Thanks to her, I got the all-over color plus layered cut done in under 1 hour 30 minutes. No waiting around — she moved straight to the next step every time, so there was zero delay and it wrapped up quickly 🤍 ![All-over color application in progress](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-11-1ysw2-650.webp) ## Layered cut with a C-curl blow-dry finish Turns out this place might be a layered perm favorite too — every other customer there was getting a perm! After the color finished and a nice cooling shampoo session, the final step was the layered cut, then a C-curl blow-dry to add just a hint of natural curl to finish. She really nailed that natural, pretty look 🫶🏻 ![Hair finished with layered cut and C-curl blow-dry](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-12-xzh6t-650.webp) ## Final look and verdict on Obeumua Hongdae Branch At the end, she gave me her business card along with home-care shampoo and treatment samples ✨ I love the color so much~ For the cut, she kept the length but trimmed it tastefully — she just knew exactly what would look good, and I'm super, super satisfied. If you're looking for a Hongdae salon great at color and layered cuts, go see 'Designer Hyunkyung at Obeumua Hongdae Branch' — highly, highly recommend ♥ ![Finished ash brown tone-down color](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-13-bt4b2-m-650.webp) ![Final look after the layered cut](https://img.superchart.com/images/ofmoi-hongdae-ash-brown-layered-cut/ofmoi-hongdae-ash-brown-layered-cut-14-1nz4h-650.webp) ## Where it is - Obeumua Hongdae Branch (오브무아 홍대점) - 32-22 Donggyo-ro 23-gil, Mapo-gu, Seoul, South Korea, 2F - 서울특별시 마포구 동교로23길 32-22 2층 오브무아 - 37.5579322, 126.9207561 - Google Maps: https://www.google.com/maps/search/%EC%98%A4%EB%B8%8C%EB%AC%B4%EC%95%84%20%ED%99%8D%EB%8C%80%EC%A0%90/@37.5579322,126.9207561,17z --- Superchart · https://superchart.com/en/@pouch-mirror-seoul/ofmoi-hongdae-ash-brown-layered-cut/ · https://superchart.com/llms.txt