# Hyehwa Station date café: DIY lettering cake of our dog at I'm Ellen

- By Receipt Coffee Cup (https://superchart.com/en/@receipt-cup/)
- Written Jul 15, 2026
- Local places › Cafés › Jongno, Seoul
- Sponsored: This post was written after the writer was provided with an in-store experience through a campaign.
- English edition: https://superchart.com/en/@receipt-cup/hyehwa-self-cake-making-date-imellen/
- Also in: [한국어](https://superchart.com/ko/@receipt-cup/hyehwa-self-cake-making-date-imellen/index.md) · [日本語](https://superchart.com/ja/@receipt-cup/hyehwa-self-cake-making-date-imellen/index.md)

## In short

I'm Ellen (아임엘렌) is a dessert café in Jongno, Seoul, near Hyehwa Station, that makes custom lettering cakes and runs a DIY cake decorating experience. The writer and their partner booked I'm Ellen's lunchbox lettering cake experience (₩19,000) and drew their Chihuahua–Pinscher mix on the cake; the drawing came out looking like a bulldog, but the cream cheese-flavored cream and moist vanilla sponge were delicious. I'm Ellen suits couples looking for an affordable, unusual date near Hyehwa Station.

## Good to know

- **Location**: 1st floor, 257 Changgyeonggung-ro, Jongno-gu, Seoul; 10-minute walk from Hyehwa Station Exit 4
- **Hours**: Daily, 11:00 a.m.–8:00 p.m.
- **Services**: Takeout, reservations, pets welcome
- **Booking the experience**: Through Naver reservations; no same-day cancellations
- **Cake sizes**: Lunchbox cake size; size 1 also available
- **Sponge prices**: Vanilla sponge ₩15,000, chocolate sponge ₩16,000
- **What the writer made**: Lunchbox lettering cake, ₩19,000 (2 piping tips, black cream added)
- **Options**: Add chocolate chips or blueberry compote to the filling, extra base and cream colors, change up to 3 piping tips
- **Price reference**: ₩19,000 ≈ $14 · ₩15,000 ≈ $11 · ₩16,000 ≈ $12 (2026-10-12)

*as written by the visitor on Jul 15, 2026*

![Cover photo of making a lettering cake at I'm Ellen in Hyehwa](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-01-bwznh-900.webp)

## What kind of café near Hyehwa Station is I'm Ellen?

I'm Ellen (아임엘렌) is a dessert café near Hyehwa Station that makes custom lettering cakes and also offers a DIY cake-making experience. I went because I wanted a fun, different date activity near Hyehwa Station for couples.

![Visit to I'm Ellen, a dessert café near Hyehwa Station](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-02-4a07r-1200.webp)

The cake-making experience was easy and relaxed, and it's great for celebrating an anniversary. They also take custom lettering cake orders, so if you're looking for a good lettering cake place in Hyehwa, save this one and drop by :)

- Location: 257 Changgyeonggung-ro, 1st floor, Jongno-gu, Seoul, South Korea
- Hours: daily 11:00 a.m.–8:00 p.m.
- Takeout, reservations and pets allowed

## Getting to I'm Ellen and the vibe of the shop

I'm Ellen is a 10-minute walk from Hyehwa Station Exit 4.

![I'm Ellen shop near Hyehwa Station Exit 4](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-03-1mqdh-900.webp)

Besides custom lettering cakes, it's one of the Hyehwa Station cafés that sells all kinds of handmade cakes and desserts. It seems to have been around quite a while, because there seemed to be a lot of regulars.

![I'm Ellen shop selling handmade cakes and desserts](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-04-vy0w6-900.webp)

I'd actually been thinking about ordering a cake, so that's why I went, and it felt more meaningful when I found out I could make a lettering cake myself.

### Inside I'm Ellen

The shop was quite spacious, with lots of tables.

![Inside I'm Ellen with many tables](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-05-a35yi-900.webp)

![Spacious seating inside I'm Ellen café](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-06-p3n2f-m-900.webp)

Some customers were only there to pick up cakes, but quite a few were enjoying coffee and cake inside. In the refrigerated display case were lettering cakes that had been reserved in advance.

![Refrigerated display case with reserved lettering cakes](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-07-5pl14-900.webp)

## How do you book the cake-making experience at I'm Ellen, and how much is it?

You can book the cake-making experience ahead on Naver, and the sheet costs ₩15,000 for vanilla or ₩16,000 for chocolate. It's a self-service experience, not a 1:1 class, so it feels like a fun way to make something a little clumsy but full of your own meaning!

Because it's casual and easy, and the price is not a burden, it's honestly a great date course for a different kind of experience~ A cake-making date was actually my first, haha.

![Option guide for the I'm Ellen cake-making experience](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-08-12hqh-m-900.webp)

- It's lunchbox cake size, and size no. 1 is also available for the experience!
- You must pick a flavor: vanilla sheet is ₩15,000 and chocolate sheet is ₩16,000.
- The inner cream is plain fresh milk whipped cream by default, but you can add chocolate chips or blueberry compote.
- The base color is ivory by default, and you can add a wide range of colors: pastel yellow, pastel pink, pastel sky blue, pastel purple, red, black, navy, green and purple.
- For the cream decoration, you can change and add up to 3 piping tips~

Same-day cancellation isn't possible, so be sure to show up on your reserved time! I picked the most basic of the basics, haha.

## Making a lunchbox lettering cake (₩19,000) myself

The experience I did at I'm Ellen was the lunchbox lettering cake (₩19,000). I chose 2 piping tips and added black cream.

![Ingredients set up for the lunchbox lettering cake](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-09-zg6h8-900.webp)

They set everything up simply like this so it's easy to make~

![Cream and piping tips prepared for cake making](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-10-1uy54-900.webp)

They said if I ran out of cream while working in the shop, I could ask for more. There's plenty, haha.

![Sketching on the cake from a photo of the dog](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-11-sjsfq-900.webp)

### Starting with a sketch from a photo of my dog

I pulled up a photo of my baby first, lol, and started sketching.. and drawing.. I was weirdly nervous. Over what, lol! They also gave me some tips.

![Drawing a picture on the cake with cream](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-12-zkks3-900.webp)

![Working on the lettering cake drawing](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-13-8z00a-900.webp)

It turned out much harder than I expected, and I couldn't help wondering whether all the lettering cake owners majored in art... This experience gave me a whole new respect, lol.

![Finishing the cake by piping cream](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-14-554sx-m-900.webp)

Piping the cream, finishing neatly and getting the look you want were all quite difficult. I think it takes a lot of practice, lol.

Still, I'd done a bit of decorating on the outside before, so that part felt easy haha.

![Decorating the outside of the cake](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-15-1cnx0-900.webp)

### The finished lettering cake: a Chihuahua-Pinscher turned bulldog?

Ta-da, done!!!

![Finished lunchbox lettering cake with a dog drawing](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-16-1gj3i-900.webp)

I like it, lol, but my partner says if it had been made like this as an order, it would be a 100% refund ^_ㅠ hahaha. It's supposed to be a Chihuahua-Pinscher mix, but I think it came out looking like a bulldog?

![Finished lettering cake drawn as a Chihuahua-Pinscher](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-17-lv9fl-900.webp)

## How did the cake at I'm Ellen taste?

The cream on the I'm Ellen cake wasn't ordinary whipped cream; it tasted like cream cheese! It was hot summer weather, so it melted a little even on the way straight home~~

![Homemade cake topped with cream cheese-flavored cream](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-18-9nk3w-900.webp)

Think of it as a cheese-based cream cake~

![Cross-section of the cheese-based cream cake](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-19-wilkn-900.webp)

Inside it was moist, and with the basic vanilla sheet it's a guaranteed win haha. Delicious~

![Lunchbox cake with moist vanilla sheet](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-20-1o3kt-900.webp)

Next time I'd like to visit and try the café menu at I'm Ellen too :)

![Additional photo of I'm Ellen café](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-21-1gxqc-900.webp)

![Additional photo of I'm Ellen café near Hyehwa Station](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-22-17ymh-900.webp)

![Landscape photo related to the I'm Ellen shop](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-23-1szsk-900.webp)

![Closing photo of the I'm Ellen lettering cake café](https://img.superchart.com/images/hyehwa-self-cake-making-date-imellen/hyehwa-self-cake-making-date-imellen-24-1i5ah-900.webp)

I'm Ellen is a café I'd recommend for couples who want a different kind of date or a unique experience near Hyehwa Station!

## Where it is

- I'm Ellen (아임엘렌)
- 257 Changgyeonggung-ro, 1st floor, Jongno-gu, Seoul, South Korea
- 서울특별시 종로구 창경궁로 257 1층
- 37.5844234, 127.0000034
- Google Maps: https://www.google.com/maps/search/%EC%95%84%EC%9E%84%EC%97%98%EB%A0%8C/@37.5844234,127.0000034,17z

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