# Seoul department store cake shop, cooler bag subway pickup: Chef Cho

- By Haejin (https://superchart.com/en/@receipt-side-lunch/)
- Written Sep 17, 2026
- Local places › Cafés › Seocho, Seoul
- Sponsored: 업체로부터 제공받아 방문한 매장 체험입니다.
- English edition: https://superchart.com/en/@receipt-side-lunch/chefjo-shinsegae-gangnam-peachberry-pickup/
- Also in: [한국어](https://superchart.com/ko/@receipt-side-lunch/chefjo-shinsegae-gangnam-peachberry-pickup/index.md)

## In short

Chef Cho (쉐프조) is a fresh fruit cream cake shop in Sweety Park on basement floor 1 of Shinsegae Department Store Gangnam in Seocho, Seoul. After work the writer collected a reserved Peach Berry No.1 for 53,000 won, packed it in a cooler bag for 2,500 won and carried it home by subway, where condensation formed around the box but the cake kept its shape. Big pieces of firm peach and summer strawberry worked well with the cream and sponge, and the Chuseok wrapping makes Chef Cho a safe gift choice.

## Good to know

- **Location**: Sweety Park, basement floor 1, Shinsegae Department Store Gangnam
- **Peach Berry No.1**: 53,000 won
- **Cooler bag**: 2,500 won
- **Lineup**: No.1 and No.2 whole cakes plus cake slices
- **Wait**: A short purchase line on the visit, so pickup came after a brief wait
- **Price reference**: ₩53,000 ≈ $38 · ₩2,500 ≈ $1.8 (2026-09-19)

*as written by the visitor on Sep 17, 2026*

![Chef Cho's Peach Berry cake topped with peach and strawberry](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-01-10dsp-1200.webp)

🍑🍓

![Close-up of Chef Cho's Peach Berry No.1 cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-02-1pwd6-m-900.webp)

## Where is Chef Cho? Sweety Park, basement floor 1 of Shinsegae Gangnam

After work I headed straight to Shinsegae Department Store Gangnam to pick up the cake I'd reserved.

![Entrance to Shinsegae Department Store Gangnam visited after work](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-03-ya061-900.webp)

The place I was going to find that day was Chef Cho, a well-known cake shop in Sweety Park in Gangnam.

![Sweety Park directional sign at Shinsegae Department Store Gangnam](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-04-328ua-900.webp)

I just followed the Sweety Park • House of Shinsegae signs. Chef Cho is inside Sweety Park at Shinsegae Department Store Gangnam, so you just head to the dessert corner on the basement floor. There are so many dessert shops that you'll arrive in no time just window-shopping along the way 🍰

![View of Chef Cho's storefront in the basement dessert corner](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-05-1id0m-900.webp)

I'd heard Chef Cho's pâtissier appeared on a TV show about craftspeople, so I was curious to check it out.

![Chef Cho's shop sign and cake display case](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-06-xq808-m-900.webp)

When I actually got there, all sorts of cakes topped with fresh fruit — figs, mango and more — were lined up on display.

![Fresh fruit cakes displayed at Chef Cho](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-07-1ih4f-m-900.webp)

There was even a bit of a line for cake when I visited, so more people are drawn here than I expected.

![Customers lined up to buy cake at Chef Cho](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-08-1811y-900.webp)

## Chef Cho cake lineup: Real Mango Rose, Peach Berry, Whole Chocolate Strawberry

From the rose-shaped Real Mango Rose to Peach Berry 🍑🥭, the fruit was piled on so generously that the cakes caught my eye purely on looks.

![Rose-shaped Real Mango Rose and Peach Berry cakes on display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-09-sbojh-900.webp)

The peach-and-strawberry topped one was the prettiest to me, so I picked Peach Berry without a second thought. A cake's looks matter too, haha.

![Peach Berry whole cake topped with peach and strawberry](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-10-29y8n-900.webp)

There was also a Whole Chocolate Strawberry cake made with 52% cacao — if you're a chocolate person that one might give you pause too, haha.

![Whole Chocolate Strawberry cake made with 52% cacao](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-11-11jyz-900.webp)

![Fresh fruit cakes in Chef Cho's display case](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-12-zjqra-900.webp)

![Chef Cho's cake showcase display](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-13-1jmo0-900.webp)

![Chef Cho's cakes made with seasonal fruit](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-14-16yc8-900.webp)

![Whole cakes displayed at Chef Cho](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-15-xhyky-900.webp)

There were also plenty of fresh fruit slice cakes using seasonal fruit and ingredients like fig and pistachio, all on display.

![Fresh fruit slice cakes with fig and pistachio](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-16-14ct2-900.webp)

They sell slices as well as No.1 and No.2 whole cakes, so if a whole cake feels like too much, trying a slice first isn't a bad idea.

![Box of the picked-up Chef Cho Peach Berry No.1 cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-17-28ww5-900.webp)

## Peach Berry No.1 price, the 2,500 won cooler bag, and the subway ride home

After a bit of waiting, I picked up my reserved Peach Berry No.1 cake. The price was ₩53,000, and

![Chef Cho cooler bag added alongside the cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-18-1jlcf-900.webp)

since I had to carry it all the way home, I added a cooler bag too — ₩2,500. I carried the cake onto the subway to my parents' place, and this is where things got a little awkward, haha. I figured the cooler bag would be enough, but the subway air was warmer than I expected, and condensation had built up slightly around the cake box.

![Cake box with condensation after the subway ride](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-19-r9ih3-900.webp)

Still, the cake hadn't melted or collapsed, which was a relief.

![Peach Berry No.1 cake unboxed at home](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-20-1m3n7-900.webp)

## How Chef Cho's Peach Berry tastes: firm peach, summer strawberry, dairy cream

True to its name, Peach Berry is topped with peach and strawberry. The peach was the hard, crunchy kind I love, and having summer strawberries on top these days was a nice surprise, haha. With strawberry and peach together, the color was pretty too, and thanks to that bright fruity flavor, the cream cake didn't feel heavy at all.

![Top of Peach Berry cake piled high with peach and strawberry](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-21-19mwk-900.webp)

Honestly I picked it purely for looks, so I wasn't expecting much from the taste, but the cream and sponge were better than I thought. The fruit was piled on generously too, so it looked great and the fruit flavor really came through with every bite 👍

Maybe because it uses dairy cream, the cream was soft and not as greasy, and the sponge wasn't dry either, so it went well with the fruit. Sometimes fruit cakes are all about the fruit while the sponge and cream are just average, but Chef Cho's cake had a good overall balance across cream and sponge too.

Being a No.1 size, it was just right as a family dessert, and if you're a fan of cakes topped with fresh fruit, Peach Berry is a solid choice.

![Peach Berry No.1 cake shared as a family dessert](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-22-1wapr-900.webp)

## Summer cake pickup tips and Chef Cho as a Chuseok gift

That said, if you're picking up a cake in summer, I'd recommend keeping the travel time short even with a cooler bag. I took the subway and it turned out hotter than expected, so condensation formed!

![Chef Cho cake packaged as a Chuseok gift](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peachberry-pickup/chefjo-shinsegae-gangnam-peachberry-pickup-23-1312i-900.webp)

Chef Cho really is a Gangnam cake shop worth knowing. With so much fruit piled on, the cakes look great and would work well as a Chuseok gift too. The Chuseok packaging in particular was done nicely, making it good for gift-giving — if you're after a Chuseok gift that's different from the usual fruit basket, this cake is worth considering. I'd recommend it as a gift too.

## Where it is

- Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점)
- 176 Sinbanpo-ro, Seocho-gu, Seoul, South Korea (Shinsegae Department Store Gangnam B1)
- 서울특별시 서초구 신반포로 176 신세계백화점강남점B1
- 37.5043657, 127.0042308
- Google Maps: https://www.google.com/maps/search/%EC%89%90%ED%94%84%EC%A1%B0%20%EC%8B%A0%EC%84%B8%EA%B3%84%EB%B0%B1%ED%99%94%EC%A0%90%20%EA%B0%95%EB%82%A8%EC%A0%90/@37.5043657,127.0042308,17z

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