# Cake reservation pickup at Shinsegae Gangnam's Sweet Park: Chef Cho - By Yeobaek (https://superchart.com/en/@restaurant-doorways-2/) - Written Sep 20, 2026 - Local places › Cafés › Seocho, Seoul - Sponsored: This post was written after receiving the store visit as sponsorship. - English edition: https://superchart.com/en/@restaurant-doorways-2/chefjo-shinsegae-gangnam-peach-berry-pickup/ - Also in: [한국어](https://superchart.com/ko/@restaurant-doorways-2/chefjo-shinsegae-gangnam-peach-berry-pickup/index.md) ## In short Chef Cho Shinsegae Department Store Gangnam is a fruit cake dessert shop tucked inside Sweet Park on basement level 1 of Shinsegae Department Store Gangnam in Seocho, Seoul. A Peach Berry No.1 cake (53,000 won) reserved in advance was picked up on the spot and carried home in its clear cake box without an ice pack, since home was close by. Piled with strawberries and peaches and made with dairy whipped cream rather than an overly sweet frosting, the Chef Cho peach berry cake is an easy recommendation for fruit cake lovers. ## Good to know - **Location**: Dessert shop inside Sweet Park, basement level 1, Shinsegae Department Store Gangnam - **Ordered**: Peach Berry Cake, No.1 size - **Price**: 53,000 won - **Sizes**: Mini / No.1 / No.2 / No.3 / No.4 / No.5 / No.6 - **Reservation**: A popular shop, so reserving ahead and picking up is recommended - **Also good to know**: Slice cakes sold too; made with dairy whipped cream - **Price reference**: ₩53,000 ≈ $38 (2026-09-21) *as written by the visitor on Sep 20, 2026* If you're into cakes piled high with fruit, you've probably heard of Chef Cho cakes haha. It's such a famous spot that reserving ahead is essential! I reserved mine in advance too and picked up a cake at Chef Cho in Shinsegae Department Store Gangnam 🍰 If you love cakes loaded with strawberries or peaches, I really recommend this one~ 👍 ## Where is Chef Cho in Shinsegae Gangnam? Inside Sweet Park on B1 Chef Cho is on basement level 1 of Shinsegae Department Store Gangnam! ![Entrance to Sweet Park on basement level 1 of Shinsegae Department Store Gangnam](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-01-1sspm-900.webp) Just follow the signs for 'Sweet Park' / 'House of Shinsegae,' and you'll find Chef Cho inside the dessert section of Sweet Park at Shinsegae Gangnam. But there are so many dessert shops on B1 that first-timers might get a little confused lol. I was wandering around looking for it too 😂 I'd recommend checking the location ahead of time!!! ![View of the Chef Cho storefront inside Sweet Park](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-02-1rwsv-900.webp) ![Front of the Chef Cho store at Shinsegae Gangnam](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-03-623n4-900.webp) ## Chef Cho's display cakes and the size options The moment you walk in, what catches your eye is of course the cakes! Looking at the ones on display, the fruit was piled on without any restraint haha. From cakes heaped with strawberries, peaches and other fruit to slice cakes sold individually, it seemed like a great place to pick and choose as much as you want! Each cake looked so mouthwatering 🍓🍑 ![Cakes piled high with fruit on display at Chef Cho](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-04-10q7h-m-900.webp) ![Slice cakes displayed in the Chef Cho showcase](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-05-zfusp-900.webp) Chef Cho runs three locations — the Mullae flagship, Bread Company Chef Cho, and Chef Cho Boutique — and I heard it was also featured on the show Masters of Living. ![Store signage at Chef Cho](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-06-192nd-900.webp) ![Sign listing Chef Cho's cake varieties](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-07-1z0io-900.webp) There's a wide range of cake types, and sizes go up to Mini / No.1 / No.2 / No.3 / No.4 / No.5 / No.6, so you can pick whatever size suits you. ![Cake size guide from Mini to No.6](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-08-1lcza-m-900.webp) Since I had reserved ahead, I was able to pick up the cake that was already prepared right away! ## Carrying the cake home from Shinsegae Gangnam without an ice pack 🎁 Packed up and off to home~~~~ ![Shopping bag with a packaged Chef Cho cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-09-lq0hb-900.webp) What I ordered was the Peach Berry No.1 size! 🍑🍓 ![Chef Cho packaging box with a window showing the cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-10-mxyl2-900.webp) ![Peach Berry cake visible through the box window](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-11-1grtq-900.webp) The cake came packaged beautifully in a box with a window showing the cake inside! Since my place is fairly close by, I skipped adding an ice pack and carried it straight home. Seeing the cake peek through the box the whole way made me want to open it early lol. The cake I chose was the Peach Berry Cake 🍑🍓 ![Full view of the Chef Cho Peach Berry No.1 cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-12-grvwn-810.webp) ![Peach Berry cake topped with strawberries and peaches](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-13-ksptq-900.webp) ## Chef Cho Peach Berry No.1: price and how it tasted The size was No.1! 💸 The price was ₩53,000, and true to its name, it's a fruit cake generously topped with strawberries and peaches 🍰 ![Top of the Peach Berry No.1 cake with the box opened](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-14-14d9f-802.webp) When I opened the box, the fruit on top was piled on so generously that the look alone won me over ☺️ ![Generous fruit topping on the cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-15-1lf0u-670.webp) The strawberries looked fresh 🍓 and the peaches added a sweet, fragrant note — with both fruits together, the cake felt so much more refreshing. ![Close-up of strawberries and peaches on the Peach Berry cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-16-paulz-611.webp) Between the layers of fruit was soft whipped cream, so the tartness of the fruit and the smoothness of the cream came together nicely. ![Cross-section of the cake showing whipped cream between the fruit](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-17-vzcj3-900.webp) I heard Chef Cho uses dairy whipped cream, so I was curious about the cream too! Since the fruit itself was already sweet and tangy, eating it together with the cream didn't feel overly sweet — overall it came together in a smooth, mellow way 💛 ![A slice of Peach Berry cake plated](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-18-1s52j-749.webp) ## Who is the Chef Cho peach berry cake for? If you're like me and love cakes loaded with fruit, the Peach Berry should be a solid choice! They also sell slice cakes, so if ordering a whole cake feels like a lot, you could try a slice first and decide from there haha. Next time I visit, I'd like to try some of the other fruit cakes too 😆 ![Table shot of the Chef Cho Peach Berry No.1 cake](https://img.superchart.com/images/chefjo-shinsegae-gangnam-peach-berry-pickup/chefjo-shinsegae-gangnam-peach-berry-pickup-19-1csby-1200.webp) If you love cakes piled high with fruit, you've probably heard of Chef Cho cakes at least once! 🍓🍑 They offer everything from slice cakes to whole cakes in various sizes. That said, since it's such a popular spot, I'd recommend reserving ahead if there's a specific cake you want. ## Where it is - Chef Cho Shinsegae Department Store Gangnam (쉐프조 신세계백화점 강남점) - 176 Sinbanpo-ro, Seocho-gu, Seoul B1 Shinsegae Department Store Gangnam, South Korea - 서울특별시 서초구 신반포로 176 신세계백화점강남점B1 - 37.5043657, 127.0042308 - Google Maps: https://www.google.com/maps/search/%EC%89%90%ED%94%84%EC%A1%B0%20%EC%8B%A0%EC%84%B8%EA%B3%84%EB%B0%B1%ED%99%94%EC%A0%90%20%EA%B0%95%EB%82%A8%EC%A0%90/@37.5043657,127.0042308,17z --- Superchart · https://superchart.com/en/@restaurant-doorways-2/chefjo-shinsegae-gangnam-peach-berry-pickup/ · https://superchart.com/llms.txt